Marvel Studios: Difference between revisions
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'''Trivia:''' | '''Trivia:''' | ||
* This logo was commissioned in January 2016 by Kevin Feige, the president of Marvel Studios and the chief creative officer of Marvel. It was intended to celebrate the expansiveness and scope of the Marvel Cinematic Universe. Like the 5th logo, some films have the prologue right before the logo. | * This logo was commissioned in January 2016 by Kevin Feige, the president of Marvel Studios and the chief creative officer of Marvel. It was intended to celebrate the expansiveness and scope of the Marvel Cinematic Universe. Like the 5th logo, some films have the prologue right before the logo. | ||
* According to PERCEPTION's concept pitch frames, many different designs of the new logo were proposed. Several animated prototypes experimented with different comic pages and character art to represent the growth and scale of the MCU. Eventually, it became an evolution of the first two logos with the addition of script text, concept art and footage from various MCU films implemented into the familiar flipping pages. The case study for this logo can be shown on PERCEPTION's website [https://www.experienceperception.com/marvel-studios-rebrand.html here], while the making of the logo can be shown on PERCEPTION's YouTube channel [https://www.youtube.com/watch?v=BjQYtejYogI here]. Furthermore, the development process videos can also be shown, all without audio, [https://www.youtube.com/watch?v=5flhaE5NLyo here], [https://www.youtube.com/watch?v=2XDKt_Wyhv4 here], [https://www.youtube.com/watch?v=JZfwZmPhKKk here], [https://www.youtube.com/watch?v=qkMHPhh2O6c here] and [https://www.youtube.com/watch?v=gF9uoXX4OBs here]. An exclusive interview with Kevin from the co-founder of PERCEPTION, Jeremy | * According to PERCEPTION's concept pitch frames, many different designs of the new logo were proposed. Several animated prototypes experimented with different comic pages and character art to represent the growth and scale of the MCU. Eventually, it became an evolution of the first two logos with the addition of script text, concept art and footage from various MCU films implemented into the familiar flipping pages. The case study for this logo can be shown on PERCEPTION's website [https://www.experienceperception.com/marvel-studios-rebrand.html here], while the making of the logo can be shown on PERCEPTION's YouTube channel [https://www.youtube.com/watch?v=BjQYtejYogI here]. Furthermore, the development process videos can also be shown, all without audio, [https://www.youtube.com/watch?v=5flhaE5NLyo here], [https://www.youtube.com/watch?v=2XDKt_Wyhv4 here], [https://www.youtube.com/watch?v=JZfwZmPhKKk here], [https://www.youtube.com/watch?v=qkMHPhh2O6c here] and [https://www.youtube.com/watch?v=gF9uoXX4OBs here]. An exclusive interview with Kevin from the co-founder of PERCEPTION, Jeremy Lasky, can also be shown [https://www.youtube.com/watch?v=FIcQWr3l9Dk here]. | ||
* Upon the logo's debut, over 70 pieces of footage across 13 films were used at the time. For the heroes' artwork, it was taken from a massive archive of concept arts and "The Art of..." books to turn the 2D artwork into 3D models, while the script text contains fan-favorite quotes and iconic lines that help shape the MCU. PERCEPTION also payed tribute to the flipping pages that Prologue Pictures and Imaginary Forces did in the past. | * Upon the logo's debut, over 70 pieces of footage across 13 films were used at the time. For the heroes' artwork, it was taken from a massive archive of concept arts and "The Art of..." books to turn the 2D artwork into 3D models, while the script text contains fan-favorite quotes and iconic lines that help shape the MCU. PERCEPTION also payed tribute to the flipping pages that Prologue Pictures and Imaginary Forces did in the past. | ||