Lorimar Television: Difference between revisions

''Logo descriptions by Matt A., James Fabiano, Adam P., Gilblitz112 and Logophile''<br>''Logo captures by Shadeed A. Kelly, Eric S., Bob Fish, Mr. Logo Lord, V of Doom, Stephen Cezar, Supermarty-o, TrickyMario7654, TheEriccorpinc, Pygmalion X and Logophile''<br>''Editions by Shadeed A. Kelly, iheartparamount, V of Doom, Stephen Cezar and Mr. Timebomb (aka Thisisanswer), and Unnepad''<br>''Video captures courtesy of Stephen Cezar, Phasicblu, Eric S., JohnnyL80, TrickyMario7654, and Mitchell Hang''

 

<u>Background</u>: Lorimar was formed initially as "Lorimar Productions" on February 1, 1969 by Merv Adelson, Irwin Molasky, and producer Lee Rich, who named the company after Adelson's ex-wife Lori, and San Diego, California's Palomar Airport. Their first production was the TV movie The Homecoming (now owned by CBS Television Studios), based on the book by Earl Hamner. Their first logo did not appear until 1971 when The Waltons premiered. On April 21, 1986, it merged with [[Telepictures Productions|Telepictures Corporation]] and later became Lorimar-Telepictures Corporation (or just simply "[[Lorimar-Telepictures]]"). In 1987, the television production companies were later split back in two companies and Lorimar was reincorporated as Lorimar Television, but "Lorimar-Telepictures" remained as the name for their parent company. On January 12, 1989, Warner Communications (later "Time Warner", now "WarnerMedia") acquired Lorimar-Telepictures and both distribution arms were folded into Warner Bros. Television Distribution by forming "Warner Bros. Domestic Television Distribution" and continued producing the surviving TV shows. The Lorimar name continued until mid-1993, when it was folded into Warner Bros. Television. However, WBTV continued producing the remaining programs under its name.

<u>Nicknames</u>: "LP", "A Lorimar Production"

<u>Logo</u>: On a blank red screen, we see the words "A LORIMAR PRODUCTION" wiped in a Goudy font. As this happens, a thick white line starts to draw out the letter "L", then turns and goes straight, before wrapping around and forming the letter "P", using the bottom of the "L" above to serve as the bottom of the "P". It then stops at the bottom of, and between the words "LORIMAR" and "PRODUCTION".

<u>Trivia</u>: The logo was created and designed by Sandy Dvore, who also created the 1982 United Artists "Turning UA" logo and the brush-stroke logo and drawings from the soap opera, The Young and the Restless.

<u>Variants</u>:  

<u>FX/SFX</u>: The white line drawing itself to form "LP" and "A LORIMAR PRODUCTION" wiping in.

<u>Music/Sounds</u>: An electric piano-type scale is played as the "LP" is formed, going up this scale: Low C, A, E, F, A, Mid C, E, F, A, High C (hold and fade, leaving an echo). This tune was composed by Jack Elliot and Allyn Ferguson and was played on a Fender Rhodes electric piano. Sometimes, the last note fades-out early or there would be no music. A high tone variant exists as well.

<u>Availability</u>: Rare.  

<u>Editor's Note</u>: Generally speaking, this is noted for its unique design and jingle, but also for its unpolished animation with a noticeable error, as part of the "P" appears before it is animated!

Nicknames: "The Yellow/Orange Line", "Script", ''Neon Sign'', "Creepy Line", "Line of Doom"

Logo: On a black background, an orange line begins to draw itself. Going down and turning it forms an "L", then makes a loop to form an "O", turns again and goes up, around and diagonally to form an "R" and then back up to form an "I". Another section starts, goes up, diagonally down, diagonally up, then down again to form an "M", then up and down again at angles to form an "A", then finally, up, around, and down diagonally to form a second "R". The resulting logo reads "LORIMAR", all in connected letters.

Trivia: The logo was created in 1977 by Paul Pascarella and made its debut in 1978.

Variants:

FX/SFX: The orange line drawing itself to form "LORIMAR".  

Music/Sounds: Same as the last logo or silence.

Music/Sounds Variants:

Availability: Uncommon, bordering on rare.  

Editor's Note: It's noted for unnerving some viewers for the black background and jingle, but at the same time, it's still a favorite among logo fans for its good 2D animation, as well as impeccable timing with the music.

FX/SFX: The logos and IAW text fading in.

Music/Sounds: The closing theme to the program.

Availability: Possibly extinct. Seen on the TV movie Shattered Innocence. It may appear on the Warner Home Video Archive Collection MOD DVD of the aforementioned title.

Editor's Note: A very unique appearance of the print logo, and something of a predecessor of the Marble logo.

Nicknames: "Marble Background", "CGI Lorimar", "White Marble", "Marble", "Lorimarble"

Logo: On a white marble background, wave ripples zoom out from the center. This causes "LORIMAR" (in black, and in a revised version of the design from the last logo, such as the "A" having a standard line going through it and the "O" no longer being connected to the rest of the text) to be written out, not unlike the last logo. At about the same time the "A" in "LORIMAR" is finished, a shadowed red bar with "T E L E V I S I O N" in white, etched in, rotates in below "LORIMAR", which then shines once it's in place. From 1991-1993, the Time Warner byline, in the same font as used in the Warner Bros. logo, appears below the red bar.

Trivia: The logo was first created in 1987. The design was used for Lorimar-Telepictures' other divisions, but the red bar would have read either "MOTION PICTURES" (or "FILM ENTERTAINMENT"), "HOME VIDEO", "SYNDICATION", "INTERNATIONAL", or "RECORDS" depending on the unit; they were never seen onscreen with the possible exception of trailers.

Bylines:

Variants:

As with the 2nd logo, this comes with or without a registered trademark symbol "®" on the lower-right hand corner of the letter "R".

A warp-speed variant also exists.

There is also a rare filmed variant of this logo used mainly on TV movies.

On a few episodes of 3rd Degree!, the logo is shortened with the words "LORIMAR" already in place and the "TELEVISION" bar rotating into place before the 1984 WBTV logo appears.

On the TV movie O Pioneers!, after the Craig Anderson Productions logo, the "in association with" text from the previous logo is seen at the beginning of the animation of the logo. In this case the logo is filmed with slow-paced animation, not videotaped with fast-paced animation.

On the TV movie There Was a Little Boy, "LORIMAR" is written at a much faster speed than usual and the logo cuts to black before the red bar shines.

FX/SFX: The wave ripples, the black line drawing itself to form "LORIMAR", and the red bar rotating and shining.

Music/Sounds: A futuristic whoosh, leading into a relaxing 6-note synth-horn theme. The music was composed by X-Files composer Mark Snow.

Music/Sounds/Voice-over Variants:

On the Full House S2 episodes "Tanner vs. Gibbler" and "Working Mothers", the music was slightly recomposed with better enhancement.

Some 1988-1991 episodes of The Hogan Family will exclude the fourth and fifth notes in the logo theme.

October 28, 1988, 1990, 1991, September 22, 1992-May 18, 1993: There is also a warp-speed variant, which was heard on a few occasions like the Full House S2 episode "It's Not My Job" and some S1 episodes of Hangin' with Mr. Cooper.

One season 3 episode of Perfect Strangers has the Lorimar-Telepictures jingle play over it, likely due to a plaster error.

On some shows such as Love Connection, Fun House, College Mad House, and the short-lived 3rd Degree!, as well as early season 1 episodes of Time Trax, the closing theme plays over this logo.

On the Full House S2 episode "Cutting It Close," the logo is silent.

College Mad House has the theme and the announcer Beau Weaver spoke, "College Mad House is a Stone Television production, in association with Lorimar Television, and is distributed by Warner Bros. Domestic Television Distribution!".

3rd Degree! has the theme and the announcer (usually Bob Hilton, sometimes Don Morrow and on rare occasions Michael Hanks) spoke, "3rd Degree! is a Kline and Friends Production, in association with Burt & Bert Productions and Lorimar Television! Distributed by (omitting "and is") Warner Bros. Domestic Television Distribution!" [here they used the standard 1984 WBTV logo, instead of the 1984 WBTD logo, commonly used on syndicated shows distributed by Warner Bros. Television of the time].

Sometimes, Full House had Dave Coulier announce over the closing theme and the Lorimar Television jingle which would play over the WBTV logo.

On the TV movie There Was a Little Boy, the whoosh from the logo theme was cut off.

On some recent PAL releases of the original It mini-series, the jingle from the 1994 WBTV logo plays over the logo, presumably due to a reverse plastering error.

Availability: Uncommon.  

Nickname: "Still Script"

Logo: We go back to the yellow-orange "LORIMAR" logo for this, but with the word "T E L E V I S I O N" below and no animation whatsoever (here the "LORIMAR" logo has the 1978 design, but with the "A" having the line through it like in the 1988 design). This is seen on screen in the credits. From 1991-1993, the Time Warner byline is seen below.

Bylines:

Variants:

FX/SFX: None.

Music/Sounds/Voice-over: Most of the times it is the closing theme of the show, but on some instances like the fourth season of Full House on DVD, it is the previous logos music. On syndication prints, an announcer says: "(Show title) is a (show creator...usually Miller-Boyett Production) in association with Lorimar Television, (on the WBTD logo) and is distributed by Warner Bros. Domestic Television Distribution".

Availability: Common.  

Editor's Note: None.