Lorimar Television: Difference between revisions

'''Logo:''' On a blank {{font color|red|red}} screen, we see the words "{{font|Times New Roman|'''{{small|A}} L{{small|ORIMAR PRODUCTION}}'''}}" in a Goudy font wiping in. As this happens, a thick white line starts to draw out the letter "'''L'''", then turns and goes straight, before wrapping around and forming the letter "'''P'''", moving through the bottom of the "'''L'''" to form the bottom of the "'''P'''". It then stops a bit below the space between the words "{{font|Times New Roman|'''L{{small|ORIMAR}}'''}}"" and "{{font|Times New Roman|'''{{small|PRODUCTION}}'''}}".

*A dark variant exists possibly due to film deterioration, where the background is {{font color|brown|brown}}.

'''Logo:''' On a black background, an {{font color|orange|orange}} line begins to draw itself. It moves down and turns right to form an "{{font color|orange|'''L'''}}", then makes a loop to form an "{{font color|orange|'''O'''}}", turns again and goes up, around and diagonally to form an "{{font color|orange|'''R'''}}" and then back up to form an "{{font color|orange|'''I'''}}". Another section starts, going up, diagonally down, diagonally up, then down again to form an "{{font color|orange|'''M'''}}", then moving up and down again at angles to form an "{{font color|orange|'''A'''}}", then finally moving up, around, and down diagonally to form a second "{{font color|orange|'''R'''}}". The resulting logo reads "{{font color|orange|'''LORIMAR'''}}", all in connected letters.

*A registered trademark "®" symbol was added to the logo (on the lower-right hand corner of the letter "{{font color|orange|'''R'''}}") in 1983.

*This logo has two distinctive colors: {{font color|gold|yellow}} and {{font color|#FF781F|orange}}.

*A {{font color|red|red}}-colored variant exists on theatrical movies, the 1980-81 ''Dallas'' blooper video, and the soap opera ''Loving Friends and Perfect Couples''.

*Another opening variant is still and has "{{font color|red|'''LORIMAR'''}}" in its normal font and "{{font color|red|'''Presents'''}}" (in a Helvetica font) in {{font color|red|red}}.

'''Logo:''' On a white background, we see two logos fade in: the logo for [[Green/Epstein/Bacino Productions|Green/Epstein Productions]] (a giant {{font color|green|green}} stylized "{{font color|green|'''GE'''}}" with the company name underneath the "{{font color|green|'''E'''}}") on top and the print logo for Lorimar Television (which is based off the next logo described below, with the byline "A LORIMAR TELEPICTURES COMPANY" below) on the bottom, with the words "{{Font|Times New Roman|''in association with''}}" also fading in between them.

'''Logo:''' On a white marble background, wave ripples zoom out from the center. This causes the word "'''LORIMAR'''" (in black, and in a revised version of the design from the 2nd logo, such as the "'''A'''" having a standard line going through it and the "'''O'''" no longer being connected to the first "'''R'''") to be written out, not unlike the 2nd logo. At about the same time the "'''A'''" in "'''LORIMAR'''" is finished, a shadowed {{font color|red|red}} bar with the word "'''T E L E V I S I O N'''" in white etched on it rotates in below "'''LORIMAR'''", shining once it settles there. From 1991-1993, the Time Warner byline, in the same font used in the Warner Bros. logo, appears below the {{font color|red|red}} bar.

'''Trivia:''' The logo was first created in 1987, as part of a planned rebranding that saw the design being used for Lorimar-Telepictures' various divisions; the {{font color|red|red}} bar would have read either "TELEVISION", "[[Lorimar Film Entertainment|MOTION PICTURES]]" (or "FILM ENTERTAINMENT"), "HOME VIDEO", "SYNDICATION", "INTERNATIONAL", or "RECORDS" depending on the unit. However, aside from this logo, they were never seen onscreen with the possible exception of trailers, due to L-T's financial issues at the time (they were already in the process of merging with Warner Communications when this logo premiered). The Lorimar Syndication variant was used in trade magazine ads.

*The logo would appear in either {{font color|#FFD900|yellow}}, {{font color|orange|yellow-orange}}, {{font color|gold|gold}}, or {{font color|deepskyblue|light blue}}.