Digital Cinema Media: Difference between revisions
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→2nd Logo (April 2011-January 2013)
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===2nd Logo (April 2011-January 2013)=== | ===2nd Logo (April 2011-January 2013)=== | ||
{{YouTube|id=AoeEpkQ2_bY}} | {{YouTube|id=https://youtu.be/EHHANiCWMLA|id2=Ux4bMygYsCc|id3=AoeEpkQ2_bY|id4=6ePqf9DPJ3E&ab}} | ||
'''Nicknames:''' "The Power of Cinema Advertising II", "Lanterns" | '''Nicknames:''' "The Power of Cinema Advertising II", "Lanterns" | ||
'''Logo:''' On a black background, we see a bunch of {{Color|red}}-colored lanterns suddenly lighting up. These lanterns are then shown in various formations and colours in several different shots. Eventually, these lanterns reveal the words "DIGITAL CINEMA MEDIA" one-by-one, and at the end they come together to form the DCM logo from the previous logo. Below the logo, the captions "DISCOVER THE POWER OF CINEMA ADVERTISING" and "VISIT DCM.CO.UK" appear. | '''Logo:''' On a black background, we see a bunch of {{Color|red}}-colored lanterns suddenly lighting up. These lanterns are then shown in various formations and colours in several different shots. Eventually, these lanterns reveal the words "DIGITAL CINEMA MEDIA" one-by-one, and at the end they come together to form the DCM logo from the previous logo. Below the logo, the captions "DISCOVER THE POWER OF CINEMA ADVERTISING" and "VISIT DCM.CO.UK" appear. | ||
'''FX/SFX:''' CGI animation, done by BAFTA-winning design company Jump. | '''Variants:''' | ||
*A stereoscopic 3D version of this logo exists, premiering with the UK theatrical release of ''Harry Potter and the Deathly Hallows – Part 2''. | |||
*A short version exists. Only used at the end of the advert reels. | |||
*Another closing variant exists as part of a promotion with the Sour Patch Kids candy. It starts off with the normal closing variant, until a few seconds later, the logo is revealed to be from a film reel as a part of it was taken by a green sour patch kid as he looks at it and then faces the camera. It can cuts to the final shot of the logo as the same sour patch kid looks at the logo and then proceeds to touch it while looking at the camera as the logo for the candy appears on the right, along with links to its UK Facebook and Twitter accounts. | |||
'''FX/SFX:''' Although you may think that this is CGI animation, it was actually live action, done by BAFTA-winning design company Jump (notable for branding work on ''The X Factor'' and ''Who Wants to Be a Millionaire?''.) It can be noticeable judging from a bit of camera shaking when "DIGITAL" appears. | |||
'''Music/Sounds:''' A remixed version of the synth tune from the previous logo, this time starting and ending with a seat-shaking bass note. | '''Music/Sounds:''' A remixed version of the synth tune from the previous logo, this time starting and ending with a seat-shaking bass note. | ||
'''Music/Sounds Variant:''' On the logo's later years, the music is in low tone and some of the percussion were delayed. | |||
'''Availability:''' No longer in use. | '''Availability:''' No longer in use. | ||