Digital Cinema Media: Difference between revisions
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→2nd Logo (April 2011-January 2013)
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*A stereoscopic 3D version of this logo exists, premiering with the UK theatrical release of ''Harry Potter and the Deathly Hallows – Part 2''. | *A stereoscopic 3D version of this logo exists, premiering with the UK theatrical release of ''Harry Potter and the Deathly Hallows – Part 2''. | ||
*A short version exists. Only used at the end of the advert reels. | *A short version exists. Only used at the end of the advert reels. | ||
*Another closing variant exists as part of a promotion with the Sour Patch Kids candy. It starts off with the normal closing variant, until a few seconds later, the logo is revealed to be from a film reel as a part of it was taken by a green sour patch kid as he looks at it and then faces the camera. It | *Another closing variant exists as part of a promotion with the Sour Patch Kids candy. It starts off with the normal closing variant, until a few seconds later, the logo is revealed to be from a film reel as a part of it was taken by a green sour patch kid as he looks at it and then faces the camera. It then cuts to the final shot of the logo as the same sour patch kid looks at the logo and then proceeds to touch it while looking at the camera as the logo for the candy appears on the right, along with links to its UK Facebook and Twitter accounts. | ||
'''FX/SFX:''' Although you may think that this is CGI animation, it was actually live action, done by BAFTA-winning design company Jump (notable for branding work on ''The X Factor'' and ''Who Wants to Be a Millionaire?''.) It can be noticeable judging from a bit of camera shaking when "DIGITAL" appears. | '''FX/SFX:''' Although you may think that this is CGI animation, it was actually live action, done by BAFTA-winning design company Jump (notable for branding work on ''The X Factor'' and ''Who Wants to Be a Millionaire?''.) It can be noticeable judging from a bit of camera shaking when "DIGITAL" appears. | ||