Digital Cinema Media: Difference between revisions

* A short variant exists at the end of the advert reels.

* A custom made closing variant exists for 3D films. It starts off in a starry background with many colorful silhouettes of branches and a red butterfly as it looks at one of the branches, then it flies towards the camera as it turns into a string of light and forms the DCM logo along with sparkling lights in front of it. The text would also display at the top left of the screen, "DISCOVER THE POWER OF CINEMA ADVERTISING '''IN 3D'''".

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* A stereoscopic 3D version of this logo exists, premiering with the UK theatrical release of ''Harry Potter and the Deathly Hallows – Part 2''.

* A short version exists. Only used at the end of the advert reels.

* Another closing variant exists as part of a promotion with the Sour Patch Kids candy. It starts off with the normal closing variant, until a few seconds later, the logo is revealed to be from a film reel as a part of it was taken by a green sour patch kid as he looks at it and then faces the camera. It then cuts to the final shot of the logo as the same sour patch kid looks at the logo and then proceeds to touch it while looking at the camera as the logo for the candy appears on the right, along with links to its UK Facebook and Twitter accounts.

* '''Amazement:''' The scenes include shots of a cornfield, the moon, the Milky Way galaxy, the inside of a space shuttle, shots of jellyfish, an exploding bomb and the Aurora Borealis.

* '''Laughter:''' The scenes include a guy with a rabbit head getting up from a bench, a baby elephant running, a spaceman playing golf on the moon, a disco ball, someone "grabbing" the sun in their hands, and a puzzled dog, then an apple exploding, a baseball flying in, and finally and bunch of balloons hurling across a sky.

* '''Suspense:''' The scenes include a gun being fired, a fox growling, someone's pupil shrinking, a TV being smashed, a match being lit, and finally an overhead shot of a swimming pool.

* '''Amazement:''' A piano solo with a "beep" (pre-2017); a harsh drum-and-bass tune with a dramatic choir, with the "beep" removed (post-2017).

* '''Laughter:''' A whimsical tune with a few cartoony effects thrown in.

* '''Suspense:''' Synths playing along with a ghastly scream, tyres screeching, and a propeller plane diving.  

* "Amazement" is the most common variation. It is generally seen before almost every film shown in Odeon/Cineworld cinemas. The exceptions are listed below.

* "Laughter" is generally seen before comedy and animation films, although most of them use "Amazement" since 2014. It was spotted before showings of ''Identity Thief'', the 3D re-release of ''Finding Nemo'', ''Lion'', ''Hidden Figures'', the 2017 re-release of ''Trainspotting'' and ''Top Gun: Maverick''.

* "Suspense" is rare, and had been seen before showings of ''Trance'', ''The Place Beyond The Pines'', ''The Conjuring'', ''World War Z'', ''Side Effects'', and ''Django Unchained''. Although a version with the new logo sequence was made, it went unused and this variant was discontinued in 2014; showings of films that might use "Suspense" now use "Amazement" instead.