Digital Cinema Media: Difference between revisions
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==Carlton Screen Advertising== | ==Carlton Screen Advertising== | ||
===(March 1997-December 2008 [March 2014 in Ireland])=== | ===(March 1997-December 2008 [March 2014 in Ireland])=== | ||
[[File:Carltonadvertising1996.jpg|center|frameless]] | |||
[[File:CSAClosing1996.jpg|alt=|center|frameless|300x300px]] | |||
{{YouTube|id=HjEchu4Qnxk|id2=VKxxwHv2jAY}} | {{YouTube|id=HjEchu4Qnxk|id2=VKxxwHv2jAY}} | ||
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'''Logo:''' | '''Logo:''' | ||
* '''Opening:''' We see coal burning. An iron rod with a star-shaped brand on it plunges down onto the coal, and then we cut through numerous different shots of it. On the last one, the rod rises out of the coals, and we cut to a shot of it in the air | * '''Opening:''' We see coal burning. An iron rod with a star-shaped brand on it plunges down onto the coal, and then we cut through numerous different shots of it. On the last one, the rod rises out of the coals, and we cut to a shot of it in the air, then it thrusts into the screen (surrounded by fire) after which the words "[[Carlton Television (UK)|CARLTON]] Screen Advertising" fade in. The word "CARLTON" is the logo used from 1993-2004. The scene then fades/cuts out. | ||
* '''Closing:''' There were two closing versions. The first version fades in to the end result, having the rod cool down. The second version cuts in, then the rod and background fade out, leaving the logo on a black background. | * '''Closing:''' There were two closing versions. The first version fades in to the end result, having the rod cool down. The second version cuts in, then the rod and background fade out, leaving the logo on a black background. | ||
'''Variant:''' An early version exists that has the shot of the rod in the air removed. | |||
'''FX/SFX:''' Live-action; designed and filmed by Lambie-Nairn, known for creating many other British idents. | '''FX/SFX:''' Live-action; designed and filmed by Lambie-Nairn, known for creating many other British idents. | ||
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'''Music/Sounds:''' A bunch of sound effects of the iron. Amidst that, a short horn sounder is played, followed by a "big bang" and heated fizzing when the star rod hits into the screen. | '''Music/Sounds:''' A bunch of sound effects of the iron. Amidst that, a short horn sounder is played, followed by a "big bang" and heated fizzing when the star rod hits into the screen. | ||
'''Availability:''' Extinct. This was the last Carlton-branded logo, used even 10 years after the brand was discontinued in general. | '''Availability:''' Extinct. Only seen in UK cinemas until 2008 and in Irish cinemas until 2014. Also seen on foyer tapes from the early/mid 2000s. This was the last Carlton-branded logo, used even 10 years after the brand was discontinued in general. | ||
'''Editor's Note:''' This logo is infamous for its fiery atmosphere, which scared some moviegoers, especially since it was on the big screen. However, it is a finely executed logo for its time. Although it has not aged well, this logo was quite a long lasting one, only being phased out in the digital era. | '''Editor's Note:''' This logo is infamous for its fiery atmosphere, which scared some moviegoers, especially since it was on the big screen. However, it is a finely executed logo for its time. Although it has not aged well, this logo was quite a long lasting one, only being phased out in the digital era. | ||