Digital Cinema Media: Difference between revisions

'''Digital Cinema Media''' ('''DCM''') is Europe's most profitable cinema advertising company, formed by UK cinema chains [[Odeon Cinemas (UK)|Odeon]] and [[Cineworld Cinemas (UK)|Cineworld]]. It started off in the 60s/70s as '''Rank Screen Advertising''' ('''RSA'''), supplying adverts for Rank/Odeon cinemas (hence the name). They stayed like this until 1996, when they were bought by [[Carlton Television (UK)|Carlton Communications]] and were renamed '''Carlton Screen Advertising'''. The company's UK and Irish services were split after Odeon and Cineworld acquired the UK operations and renamed it to its current name; Carlton's operations in Ireland remained until March 2014, when it was rebranded as [[Wide Eye Media (Ireland)|Wide Eye Media]]. This was the last Carlton-owned company to use their name, long after their merger with [[Granada Television (UK)|Granada]] in 2004 to form [[ITV (UK)|ITV plc.]]

* '''Opening:''' We see coal burning. An iron rod with a star-shaped brand on it plunges down onto the coal, and then we cut through numerous different shots of it. On the last one, the rod rises out of the coals, and we cut to a shot of it in the air, then it thrusts into the screen (surrounded by fire) after which the words "[[Carlton Television (UK)|CARLTON]] Screen Advertising" fade in. The word "CARLTON" is the logo used from 1993-2004. The scene then fades/cuts out.