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Digital Cinema Media (view source)

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===Background===
===Background===
'''Digital Cinema Media''' ('''DCM''') is Europe's most profitable cinema advertising company, formed by UK cinema chains [[Odeon Cinemas|Odeon]] and [[Cineworld Cinemas|Cineworld]]. It started off in the 60s/70s as '''Rank Screen Advertising''' ('''RSA'''), supplying adverts for Rank/Odeon cinemas (hence the name). They stayed like this until 1996, when they were bought by [[Carlton Television|Carlton Communications]] and were renamed '''Carlton Screen Advertising'''. The company's UK and Irish services were split after Odeon and Cineworld acquired the UK operations and renamed it to its current name; Carlton's operations in Ireland remained until March 2014, when it was rebranded as [[Wide Eye Media (Ireland)|Wide Eye Media]]. This was the last Carlton-owned company to use their name, long after their merger with [[Granada Television|Granada]] in 2004 to form [[ITV1 IDs|ITV plc.]]
'''Digital Cinema Media''' ('''DCM''') is Europe's most profitable cinema advertising company, formed by UK cinema chains [[Odeon Cinemas|Odeon]] and [[Cineworld Cinemas|Cineworld]] in 2008 after they bought the UK operations of [[Carlton Screen Advertising]] from [[ITV1 IDs|ITV plc]].


{{SeparateTOC
|Rank Screen Advertising|
{{ImageTOC
|Rank Screen Advertising Presents.jpg|1st Logo (1969?-1971)
|Rank_Screen_Advertising_(1971-1973).png|2nd Logo (1971-1973)
|Rank_Screen_Advertising_(1973-1977).png|3rd Logo (1973-1977)
|Rank_Screen_Advertising_(Opening)_(1977-1988).jpeg|4th Logo (1977-1988)
|Rank_Screen_Advertising_(1988-1992).jpeg|5th Logo (1988-Fall 1992)
}}
|RSA Advertising|
{{ImageTOC
|Rank_Screen_Advertising_(1992-1995).jpeg|(Fall 1992-September 1995)
}}
|Cinema Media|
{{ImageTOC
|Cinema_Media_(Opening_variant)_(1995-1997).png|(September 1995-March 1997)
}}
|Carlton Screen Advertising|
{{ImageTOC
|Carltonadvertising1996.jpg|(March 1997-December 2008, March 2014 in Ireland)
}}
|Digital Cinema Media|
{{ImageTOC
{{ImageTOC
|Digital_Cinema_Media_(2008-2011).png|1st Logo (December 2008-April 2011)
|Digital_Cinema_Media_(2008-2011).png|1st Logo (December 2008-April 2011)
Line 31: Line 9:
|Digital_Cinema_Media_(Amazement_variation)_(2013).png|3rd Logo (January 2013-)
|Digital_Cinema_Media_(Amazement_variation)_(2013).png|3rd Logo (January 2013-)
}}
}}
}}
==Rank Screen Advertising==
===1st Logo (1969?-1971)===
[[File:Rank Screen Advertising Presents.jpg|center|350px]]
{{YouTube|id=MSrWtCoWD5A}}
'''Logo:'''
* '''Opening:''' On a black background, a bunch of {{color|green}} squares inside of each other are seen in the center of the screen. The squares then roll to the left, revealing it's a cube with that pattern on it. The cube then rolls more in sync with the music until it turns to reveal "{{color|gold|{{Font|Times New Roman|'''Rank Advertising Films presents'''}}}}" in an abstract font dead centre of the screen.
* '''Closing:''' On the same background, a pyramid with a spiral pattern on it rolls until it shows the address off-center.
'''Technique:''' Stop-motion animation.
'''Music/Sounds:''' A dark piano and cello tune that plays in sync with the animation.
'''Availability:''' Extinct.
===2nd Logo (1971-1973)===
[[File:Rank Screen Advertising (1971-1973).png|300px|frameless|center]]
{{YouTube|id=GcgbvDqZYV8}}
'''Logo''':
*'''Opening''': On a moving cloudy sky background, the huge white outlined letters of "RANK" slide in from the right and shrinks (With the ghosting effect) into the random position letter-by-letter. The words "ADVERTISING FILMS" slides up from the bottom, in a different font, placed below "RANK" and "present" slides down from the top to the bottom-right with the same effect.
*'''Closing''': Similar to the opening variant with the same background (but shortened) and without "present", and the text already formed. The address slides up from the bottom and placed below "ADVERTISING FILMS".
'''Technique''': 2D ghosting effects for the text.
'''Music/Sounds''': An early 1970s funky groovy theme. Each one is composed differently.
'''Availability''': Extinct.
===3rd Logo (1973-1977)===
[[File:Rank_Screen_Advertising_(1973-1977).png|300px|frameless|center]]
{{YouTube|id=gsF7TRwkAUw}}
'''Logo:'''
* '''Opening:''' On a space background that we slowly zoom into, there is a rectangular "'''10'''" with clips in it in the middle of the screen. The clips then start playing as the countdown starts. When it reaches "'''0'''", it cuts to black.
* '''Closing:''' On the same background, "'''RANK SCREEN ADVERTISING'''", in the same font as the countdown numbers, appears one-by-one with the address, in a box of clips like in the opening.
'''Trivia:''' The footage of space used in this logo (as well as the next) was actually taken from the 1946 film ''A Matter of Life and Death''. A film in which J. Arthur Rank's Eagle-Lion Films actually worked on.
'''Technique:''' 2D animation with live action clips.
'''Music/Sounds:''' A funky disco tune with "space"-like effects.
'''Availability:''' Extinct.
===4th Logo (1977-1988)===
<gallery mode="packed" heights="200">
Rank_Screen_Advertising_(Opening)_(1977-1988).jpeg
Rank_Screen_Advertising_(Closing_variant)_(1977-1988).png
</gallery>
{{YouTube|id=aR2CCwi14x8|id2=_1uXHiNaG38}}
'''Logo:'''
* '''Opening:''' On the same background as before, a huge letter "R" (in white) slides in from the left side of the screen, and (with a kind of "ghosting" effect) shrinks to the top. Then the letters "A", "N" and "K" do exactly the same, and they spell the word "RANK". When they are in place, the words "screen" and "advertising" slide up from the bottom of the screen one-by-one with the same ghosting effect, and then a smaller "present" flies in from the top of the screen in the same fashion.
* '''Closing:''' The text is already formed and the address trails up under it.
'''Technique:''' The 2D animated background and "ghosting" of the words/letters.
'''Music/Sounds:''' A rather stereotypical "space" synth tune.
'''Availability:''' Extinct.
===5th Logo (1988-Fall 1992)===
<gallery mode="packed" heights="200">
Rank_Screen_Advertising_(1988-1992).jpeg
Rank_Screen_Advertising_(Closing_variant)_(1988-1992).jpeg
</gallery>
{{YouTube|id=t4-CRxQ68J8}}
'''Logo:'''
* '''Opening:''' On a {{color|silver|metallic}} background, we see two projector sprocket wheels with film going through them. We zoom onto the film and a light shines through the sprockets. It cuts to two film reels each with film coming on and off of them. We again zoom onto the film, and a light shines through the sprockets like before. We then cut to a close up of the side of some shiny object, which then spins around and is revealed to be a projector lens. Light shines through the lens and then the words "RANK SCREEN ADVERTISING" appear on the lens.
* '''Closing:''' The projector lens is already revealed and the light wipes the name and the address in.
'''Technique:''' CGI effects.
'''Music/Sounds:''' A rather generic tune, with a kind of "whoosh" sound whenever light shines.
'''Availability:''' Extinct.
==RSA Advertising==
===(Fall 1992-September 1995)===
<gallery mode="packed" heights="200">
Rank_Screen_Advertising_(1992-1995).jpeg
Rank_Screen_Advertising_(Closing_variant)_(1992-1995).jpeg
</gallery>
{{YouTube|id=wWMRuemiqRo|id2=XpQStiQYUS0}}
'''Logo:'''
* '''Opening:''' On a city background, we see a strip of film fly past from the left of the screen, led by a star. The film/star flies down close to us, and the letter "{{Font|Serif|'''R'''}}" flies down from the top of the screen to the left. The same happens again, but from the right of the screen and the letter "{{Font|Serif|'''A'''}}" flies down from the top to the right. That leaves a gap, and the film flies around in an "S" shape through that gap left by the "{{Font|Serif|'''R'''}}" and the "{{Font|Serif|'''A'''}}" . An "S" is formed from that movement (with the star at the top of it) and the star shines, after which the word "{{Font|Serif|ADVERTISING}}" fades in at the bottom right.
* '''Closing:''' The animation starts where the "S" is formed, and the rest of the logo and the address appears.
'''Trivia:''' It is most likely that the footage of the city used in this logo is filmed near the RSA headquarters in London.
'''Technique:''' CGI animation over a live action background.
'''Music/Sounds:''' An eight-note synthesized fanfare.
'''Availability:''' Extinct.
'''Legacy:''' The abbreviation "RSA" already contains "Advertising", which makes the use of that word under the logo redundant.
==Cinema Media==
===(September 1995-March 1997)===
<gallery mode="packed" heights="200">
Cinema_Media_(Opening_variant)_(1995-1997).png
Cinema_Media_(Closing_variant_(1995-1997).png
</gallery>
{{YouTube|id=MrzHl6TFVGQ}}
'''Logo:'''
* '''Opening:''' A filmreel with film coming out appears in a misty {{color|blue}} area, and another filmreel appears. The reels fly through the area as they enter an {{color|orange}} area and film comes out of the other reel. The two reels merge into one and enter a white flash, which fades to "{{color|orange|{{Font|Serif|'''Cinema <big>m</big>edia'''}}}}" with the byline "An RSA Advertising Company" below it on a black background. A white dot, from which seven lines materialise out, is above the text.
* '''Closing:''' The opening fades in, then after a few seconds, cuts to the end result. The company's address (127 Wardour Street, London W1V 4NL) appears below the logo.
'''Technique:''' CGI animation.
'''Music/Sounds:''' A re-orchestrated version of the RSA Advertising logo's music.
'''Availability:''' Extinct.
==Carlton Screen Advertising==
===(March 1997-December 2008 [March 2014 in Ireland])===
<gallery mode="packed" heights="200">
Carltonadvertising1996.jpg
CSAClosing1996.jpg
</gallery>
{{YouTube|id=VKxxwHv2jAY|description=Early variant|id2=HjEchu4Qnxk|description2=Regular variant|id3=_eamVeJhBjU|description3='Extended' variant}}
'''Logo:'''
* '''Opening:''' In a dark setting, there is a pile of coal on the ground, which rests in front of a fire. An iron rod with a star-shaped brand on it plunges onto the coal. Then, several different shots of the fire and rod are shown. Suddenly, the rod thrusts into the screen, causing a multitude of sparks to emit from it as the Carlton logo appears in the centre of it. "Screen Advertising" (in Gill Sans Bold) is shown below. The rod cools down before we cut to black.
* '''Closing:''' The finished result from the Opening version is seen, and as the rod begins to cool down the background fades to black, leaving the Carlton Screen Advertising logo.
'''Variant:''' After a few years, slightly different edits were used for both the opening and the closing versions:
* '''Opening:''' Same as above, except an extra shot of the rod from the side suspended in the air is shown before it thrusts into the screen. On some versions, there's an even longer pause on the extra shot before the rod hits the screen, which causes the audio buildup to stop early and echo slightly.
* '''Closing:''' Same as above, except the logo fades in rather than abruptly appearing, and the background fading to black is removed, instead opting to fade out the whole logo.
'''Technique:''' Live-action; designed and filmed by Lambie-Nairn, known for creating many other British idents.
'''Music/Sounds:''' A bunch of sound effects of the iron. Amidst that, a short horn sounder is played, followed by an intense bass synth drone and a deep reversed piano building up in intensity, before a "big bang" and heated fizzing sound plays when the star rod hits into the screen. The closing variant features the heated fizzing sound fading out as a bass drone reverberates throughout.
'''Music/Sounds Variant:''' In the edited 'regular' variant, extra horns are added in the buildup to the rod hitting the screen. A different crash is heard when the rod hits the screen. Sometimes, the closing variant has a distinct horn sound playing over the bass drone.
'''Availability:''' Extinct. Only seen in UK cinemas until 2008 and in Irish cinemas until 2014. Also seen on foyer tapes from the early/mid 2000s. This was the last Carlton-branded logo, used even 10 years after the brand was discontinued in general.
'''Legacy:''' This logo is infamous for its fiery atmosphere, which scared some moviegoers, especially since it was on the big screen.


==Digital Cinema Media==
===1st Logo (December 2008-April 2011)===
===1st Logo (December 2008-April 2011)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
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* "Suspense" is rare, and had been seen before showings of ''Trance'', ''The Place Beyond The Pines'', ''The Conjuring'', ''World War Z'', ''Side Effects'', and ''Django Unchained''. Although a version with the new logo sequence was made, it went unused and this variant was discontinued in 2014; showings of films that might use "Suspense" now use "Amazement" instead.
* "Suspense" is rare, and had been seen before showings of ''Trance'', ''The Place Beyond The Pines'', ''The Conjuring'', ''World War Z'', ''Side Effects'', and ''Django Unchained''. Although a version with the new logo sequence was made, it went unused and this variant was discontinued in 2014; showings of films that might use "Suspense" now use "Amazement" instead.


{{Chronology|[[Carlton Screen Advertising]]|}}
[[Category:British cinema logos]]
[[Category:British cinema logos]]
[[Category:Cinema trailers]]
[[Category:Cinema trailers]]
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[[Category:AMC Theatres]]
[[Category:AMC Theatres]]
[[Category:Cineworld]]
[[Category:Cineworld]]
[[Category:Logos made by Lambie-Nairn]]
[[Category:Logos with film and television footage]]
[[Category:Logos with film and television footage]]
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