Digital Cinema Media: Difference between revisions
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'''Visuals:''' Against a background of various changing scenes, the new DCM logo appears, which consists of three shapes designed to loosely resemble "DCM". After a while, the text " | '''Visuals:''' Against a background of various changing scenes, the new DCM logo appears, which consists of three shapes designed to loosely resemble "DCM". After a while, the text "DCM", in small letters, appears at the top right of the said logo, while "Dynamic advertising" appears below it. | ||
'''Later Variant:''' In 2014, a slightly different version replaced the logo above. It's essentially the same until the formation of the DCM logo. After that, the | '''Later Variant:''' In 2014, a slightly different version replaced the logo above. It's essentially the same until the formation of the DCM logo. After that, the company name, in small letters, fades in one by one under their respective letters, then slides to the center. The text shines and the background turns to black, with a smaller version of the DCM logo appearing in the center of the screen and "WELCOME TO OUR WORLD" in a tall font appearing above it. The scenes continue inside the logo as usual. | ||
'''Variants:''' There are three variations of this ident, named "Amazement", "Laughter" and "Suspense". | '''Variants:''' There are three variations of this ident, named "Amazement", "Laughter" and "Suspense". | ||
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'''Technique:''' Live-action with superimposure, done by Fearlessly Frank and Daniel Eatock, with post-production handled by INTRO. | '''Technique:''' Live-action with superimposure, done by Fearlessly Frank and Daniel Eatock, with post-production handled by INTRO. | ||
'''Audio:''' Each variant has | '''Audio:''' Each variant has its own unique track, all created by Jungle. | ||
* '''Amazement:''' A piano solo with a "beep" (pre-2017); a harsh drum-and-bass tune with a dramatic choir, with the "beep" removed (post-2017). | * '''Amazement:''' A piano solo with a "beep" (pre-2017); a harsh drum-and-bass tune with a dramatic choir, with the "beep" removed (post-2017). | ||
* '''Laughter:''' A whimsical tune. Sound effects are also heard, which correspond to the things shown on-screen. | * '''Laughter:''' A whimsical tune. Sound effects are also heard, which correspond to the things shown on-screen. | ||
* '''Suspense:''' | * '''Suspense:''' A creepy, distorted guitar, and synths along with a ghastly scream, tires screeching, and a propeller plane diving. | ||
'''Availability:''' | '''Availability:''' | ||
* "Amazement" is the most common variation. It is generally seen before almost every film shown in Odeon/Cineworld cinemas. The exceptions are listed below. | * "Amazement" is the most common variation. It is generally seen before almost every film shown in Odeon/Cineworld cinemas. The exceptions are listed below. | ||
* "Laughter" is generally seen before comedy and animation films, although most of them | * "Laughter" is generally seen before comedy and animation films, although most of them have used "Amazement" since 2014. It was spotted before showings of ''Identity Thief'', the 3D re-release of ''Finding Nemo'', ''Lion'', ''Hidden Figures'', the 2017 re-release of ''Trainspotting'' and ''Top Gun: Maverick''. | ||
* "Suspense" is rare, and had been seen before showings of ''Trance'', ''The Place Beyond The Pines'', ''The Conjuring'', ''World War Z'', ''Side Effects'', and ''Django Unchained''. Although a version with the new logo sequence was made, it went unused and this variant was discontinued in 2014; showings of films that might use "Suspense" now use "Amazement" instead. | * "Suspense" is rare, and had been seen before showings of ''Trance'', ''The Place Beyond The Pines'', ''The Conjuring'', ''World War Z'', ''Side Effects'', and ''Django Unchained''. Although a version with the new logo sequence was made, it went unused and this variant was discontinued in 2014; showings of films that might use "Suspense" now use "Amazement" instead. | ||