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* "Amazement" is the most common variation. It is generally seen before almost every film shown in Odeon/Cineworld cinemas. The exceptions are listed below.
* "Amazement" is the most common variation. It is generally seen before almost every film shown in Odeon/Cineworld cinemas. The exceptions are listed below.
* "Laughter" is generally seen before comedy and animation films, although most of them have used "Amazement" since 2014. It was spotted before showings of ''Identity Thief'', the 3D re-release of ''Finding Nemo'', ''Lion'', ''Hidden Figures'', the 2017 re-release of ''Trainspotting'' , and ''Wish.''
* "Laughter" is generally seen before comedy and animation films, although most of them have used "Amazement" since 2014. It was spotted before showings of ''Identity Thief'', the 3D re-release of ''Finding Nemo'', ''Lion'', ''Hidden Figures'', the 2017 re-release of ''Trainspotting'' , and ''Wish.''
* "Suspense" is rare, and had been seen before showings of ''Trance'', ''The Place Beyond The Pines'', ''The Conjuring'', ''World War Z'', and ''Django Unchained''. Although a version with the new logo sequence was made, it went unused and this variant was discontinued in 2014; showings of films that might use "Suspense" now use "Amazement" instead.
* "Suspense" is generally seen before action and horror films, although most of them have used "Amazement" since 2014, as with ''Laughter''. It is seen before showings of ''Trance'', ''The Place Beyond The Pines'', ''The Conjuring'', ''World War Z'', and ''Django Unchained'', for example.
 
{{Chronology|[[Carlton Screen Advertising]]|}}
{{Chronology|[[Carlton Screen Advertising]]|}}
[[Category:British cinema trailers]]
[[Category:British cinema trailers]]
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