Sega: Difference between revisions

|subsidiaries = [[Atlus]]<br>Sega Fave<br>[[TMS Entertainment]]<br>Sega of America<br>Sega Europe

'''Sega''' was originally founded in 1940 as "Standard Games" in Honolulu, Hawaii to provide amusement games to US military facilities across Hawaii. The company was then moved to Tokyo, Japan by Raymond Lemaire and Richard Stewart as a means of distributing coin-operated games and was renamed to "Service Games" with Nihon Goraku Busan being its corporate name. In 1965, Nihon Goraku Busan purchased Rosen Enterprises and became "Sega Enterprises, Ltd." (an abbreviation for "'''Se'''rvice '''Ga'''mes"), its current identity. In 1969, the company was sold to Gulf+Western. Sega would soon become an immediate competitor to [[Nintendo]] right after they started manufacturing video game consoles (such as the Sega Master System, Genesis, etc.) and came up with their own iconic mascot Sonic the Hedgehog. In 1984, Nakayama and Rosen led a management buyout of the company with backing from CSK Corporation. On November 1, 2000, Sega Enterprises was renamed to Sega Corporation. In 2003, fellow video game and amusement company [[Sammy|Sammy Corporation]] purchased a controlling share in Sega. In 2004, Sammy completed its takeover of Sega, which led to the formation of Sega Sammy Holdings. In 2013, Sega purchased Index (which published games under the [[Atlus]] brand). In 2015, Sega Corporation was reorganized into Sega Group (which was legally named as Sega Holdings Co., Ltd.), a business segment of the Sega Sammy Group consolidating all of their entertainment businesses (including video games, amusement centers, animation studios and toys). Sega Games took over Sega's home consumer business while Sega Interactive was created to handle Sega's amusement businesses. In 2020, Sega Games and Sega Interactive were merged to form the second incarnation of Sega Corporation, while Sega Holdings became Sega Group Corporation. In 2024, Sega demerged and transferred their amusement machine business to Sega Toys which renamed itself to Sega Fave Corporation in the process. As of today, Sega is still active.