The Program Exchange: Difference between revisions

'''Logo:''' Against a black background, a silver outline of the italic lowercase letters "dfs" inside a box streaks out toward the top center of the screen, increasing in brightness and then receding. As the tail end of the streak recedes, a graphic fades in of the letters in white inside a black box with a light-blue fill, on a light-to-dark blue gradient background with a pattern of dark-to-light blue dots. Afterwards, two white arrows with black outlines and off-center tails come from opposite sides of the screen. The arrow coming from the right reads "PROGRAM", points left, and has a tail shifted up; the arrow coming from the left reads "EXCHANGE", points right, and has a tail shifted down. The two arrows cross over each other and lock into position, as the DFS symbol shines.

'''Music/Sounds:''' Starts out with a very-loud high pitch synthesizer sound, then the synthesizer noise goes into sounding like an alarm.

[[File:DFS_Dorland_Program_Exchange_1986.jpg|300px|center]]

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'''Logo:''' Against a blue/black gradient background, we see "DFS-DORLAND", rendered in a style resembling Goudy Old Style in silver, and with the "D" and "O" and the "L" and "A" linked together zoom in from the bottom of the screen and position itself above the center of the screen in a "light trail" effect. Immediately afterwards, the word "PROGRAM ", featuring a yellow arrow below it, and the word "EXCHANGE ", featuring a yellow arrow beneath it, cross from opposite sides at the screen's bottom. Both words are in a light blue italicized Impact font. The two arrows join by way of a diagonal line in between the words, and the finished arrow flashes briefly. A horizontal line draws itself underneath "DFS-DORLAND" from left to right via a sparkle, and when it's finished, the letters in "DFS-DORLAND" shine.

'''Logo:''' Against a blue/black gradient background with little black scanlines, the words "PROGRAM" come in from the bottom right of the screen, "EXCHANGE" comes in from the top left of the screen [both written in a white (blue for the 1987 version) segmented font], part of a left-facing arrow comes in from the top right of the screen, and part of a right-facing arrow comes in from the bottom left of the screen simultaneously. They all intersect until the silver arrows meet at the middle of the camera shot. The word "THE" (in a smaller font, and situated on the side of the "P" in "PROGRAM") fades-in, along with the Saatchi & Saatchi byline underneath the lower arrow. Then, the logo shines.

1987-1993: Same as the DFS-Dorland logo, but slightly extended.

1993-2008: A relaxing synthesizer tune.

'''Availability:''' Rare, although it lived for 21 years. During its run, either variant could be spotted on shows such as ''The Rocky and Bullwinkle Show'', ''Underdog and Friends'', ''Bewitched'', ''Sailor Moon'', ''Garfield and Friends'', ''Where on Earth is Carmen Sandiego?'' (in which Qubo's prints retained it), and the 1992 syndicated print package of the 1986 ''Dennis the Menace'' cartoon, among others; it remains unknown if either version could be seen on late-1980s/early-1990s prints of ''The Abbott and Costello Show''. The 1987 logo appears on seasons 1-4 of ''Coach'' on DVD, as well as [[Universal Studios Home Entertainment|MCA/Universal Home Video]] tapes of the show. It also used to appear on TBS airings of ''The Flintstones'' as well. The 1993 logo was plastered on pretty much every show the Program Exchange offers to TV stations, but has since became less common. The 1993 logo was also spotted on a 2002 rerun of ''Fantasy Island'' on TV Land, after the [[Sony Pictures Television]] logo. It is also preserved on the [[Mill Creek Entertainment]] DVD of the 1986 ''Dennis the Menace'' cartoon. It also used to be seen at the end of ''Who's the Boss?'' reruns on Nick@Nite, TV Land and Ion Television. Also seen on a syndicated print of ''What's Happening Now?!?'' and a rerun of ''Bewitched'' on TBS.  

[[File:The Program Exchenge (2008-2016).jpg|300px|center]]

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'''Logo:''' On a white background, a blue ball with a white swoosh arrow (a la Nike) bounces on screen, then "The Program Exchange" in a light, italic weight of Myriad zooms-out into the center, as well as a larger blue swoosh arrow. As the ball bounces off, another white-swooshed blue ball rolls in and jumps on the swoosh, and it spins to place itself next to "Exchange", pointing to the top left of the screen. The italicized light blue text "ZenithOptimedia" fades in, and the ball rolls off the screen to the left.

'''Variant:''' Surprisingly, there's a shorter version of this logo.