The Program Exchange: Difference between revisions
Jump to navigation
Jump to search
no edit summary
imported>Michael Kenchington |
imported>CooleyBoy10 No edit summary |
||
| Line 1: | Line 1: | ||
{{PageCredits|description=Jeffery Gray|capture=V of Doom, Juniorfan88, and snelfu|edits=V of Doom, Hoa, Juniorfan88, Nathan B., DmitriLeon2000 & CezarWBC2020|video=JohnnyL80, mcydodge919, and GDelva2003}} | {{PageCredits|description=Jeffery Gray|capture=V of Doom, Juniorfan88, and snelfu|edits=V of Doom, Hoa, Juniorfan88, Nathan B., DmitriLeon2000 & CezarWBC2020|video=JohnnyL80, mcydodge919, and GDelva2003}} | ||
=== Background === | ===Background=== | ||
In 1979, DFS Program Exchange was formed and founded by Dancer Fitzgerald Sample, more commonly known as "DFS", which was a | In 1979, DFS Program Exchange was formed and founded by Dancer Fitzgerald Sample, more commonly known as "DFS", which was a Madison Avenue-based advertising company. DFS was renamed "DFS-Dorland" in 1986, and in 1987, the company was acquired by "Saatchi & Saatchi", who took the "DFS-Dorland" out of the company's name (although "DFS" would continue to be listed in their logo until 1993). Ever since 1979, the Program Exchange has been a "barter company", trading shows with TV stations in "exchange" (pun intended) for the stations to run ads for DFS/Saatchi & Saatchi clients such as General Mills, allowing even low-budget stations to air them. In 2008, the Program Exchange was acquired by ZenithOptimedia, itself owned by the French media corporation Publicis Groupe S.A. In 2016, the company's website shut down, and it's presumed the company went defunct. The shutdown of the site coincided with Comcast's purchase of [[DreamWorks Animation]] (which included [[DreamWorks Classics]], a major client for TPE). Today, the rights to shows originally syndicated by TPE have since gone back to their original owners. | ||
== DFS Program Exchange == | ==DFS Program Exchange== | ||
===(1982-1986)=== | |||
=== (1982-1986) === | {{Gallery|align=center|mode=packed|height=250|width=|DFS Program Exchange (1984).png|}} | ||
{{Gallery|align=center|mode=packed|height=250|width= | |||
|DFS Program Exchange (1984).png| | |||
}} | |||
{{YouTube|id=3MT3i5ipEcg|height=187|width=280}} | {{YouTube|id=3MT3i5ipEcg|height=187|width=280}} | ||
{{Noise Warning}} | {{Noise Warning}} | ||
| Line 28: | Line 24: | ||
'''Editor's Note:''' This is a diverse mix of both excellent and rough quality. The streak photography and backlit shining effects are very good, but the sliding arrows' sequence looks quite cheap. Some may be startled by the loud synthesizer music, but it's nothing too shocking. | '''Editor's Note:''' This is a diverse mix of both excellent and rough quality. The streak photography and backlit shining effects are very good, but the sliding arrows' sequence looks quite cheap. Some may be startled by the loud synthesizer music, but it's nothing too shocking. | ||
== DFS-Dorland Program Exchange == | ==DFS-Dorland Program Exchange== | ||
===(1986-1987)=== | |||
=== (1986-1987) === | {{Gallery|align=center|mode=packed|height=250|width=|DFS Dorland Program Exchange 1986.jpg|}} | ||
{{Gallery|align=center|mode=packed|height=250|width= | |||
|DFS Dorland Program Exchange 1986.jpg| | |||
}} | |||
{{YouTube|id=GI4C23acUEQ|height=187|width=280}} | {{YouTube|id=GI4C23acUEQ|height=187|width=280}} | ||
| Line 46: | Line 38: | ||
'''Availability:''' Extremely rare. This logo was very short-lived. | '''Availability:''' Extremely rare. This logo was very short-lived. | ||
* It appeared on ''Dennis the Menace'' | * It appeared on episodes of the ''Dennis the Menace'' cartoon of this era, and has been said to be on at least one VHS tape of the series. | ||
* The logo can be found on one episode, "Dennis in Venice", on the DVD ''Dennis the Menace: Trouble, Trouble Everywhere!'' (the rest of the episodes end with the 1st logo). | * The logo can be found on one episode, "Dennis in Venice", on the DVD ''Dennis the Menace: Trouble, Trouble Everywhere!'' (the rest of the episodes end with the 1st logo). | ||
'''Editor's Note:''' An overall improvement over the previous logo, though the animation is still choppy. | '''Editor's Note:''' An overall improvement over the previous logo, though the animation is still choppy. | ||
== The Program Exchange == | ==The Program Exchange== | ||
===1st Logo (1987-January 25, 2008)=== | |||
=== 1st Logo (1987-January 25, 2008) === | |||
{{Gallery|align=center|mode=packed|height=220|width= | {{Gallery|align=center|mode=packed|height=220|width= | ||
|The Program Exhange (1987-2008) A.jpg| | |The Program Exhange (1987-2008) A.jpg| | ||
| Line 66: | Line 56: | ||
'''Bylines:''' | '''Bylines:''' | ||
* 1987-1993: "A division of Saatchi & Saatchi DFS, Inc." | * 1987-1993: "A division of Saatchi & Saatchi DFS, Inc." | ||
* 1993-2008: "A division of Saatchi & Saatchi North America, Inc." | * 1993-2008: "A division of Saatchi & Saatchi North America, Inc." | ||
'''Variants:''' | '''Variants:''' | ||
* A black and white variant was spotted on a TV Land rerun of ''Alfred Hitchcock Presents''. | * A black and white variant was spotted on a TV Land rerun of ''Alfred Hitchcock Presents''. | ||
* On reruns of ''Dennis the Menace'' and Fox/ABC Family (now Freeform) airings of ''Garfield & Friends'', the 1993 logo is slightly shorter, beginning with the silver arrow appearing. | * On reruns of ''Dennis the Menace'' and Fox/ABC Family (now Freeform) airings of ''Garfield & Friends'', the 1993 logo is slightly shorter, beginning with the silver arrow appearing. | ||
| Line 89: | Line 78: | ||
* The 1987 logo appears on seasons 1-4 of ''Coach'' on DVD, as well as [[Universal Studios Home Entertainment|MCA/Universal Home Video]] tapes of the show. | * The 1987 logo appears on seasons 1-4 of ''Coach'' on DVD, as well as [[Universal Studios Home Entertainment|MCA/Universal Home Video]] tapes of the show. | ||
* It also used to appear on TBS airings of ''The Flintstones'' as well. | * It also used to appear on TBS airings of ''The Flintstones'' as well. | ||
* The 1993 logo was plastered on pretty much every show the Program Exchange | * The 1993 logo was plastered on pretty much every show the Program Exchange offered to TV stations, but has since became less common. | ||
* The 1993 logo was also spotted on a 2002 rerun of ''Fantasy Island'' on TV Land, after the 2002 [[Sony Pictures Television]] logo. | * The 1993 logo was also spotted on a 2002 rerun of ''Fantasy Island'' on TV Land, after the 2002 [[Sony Pictures Television]] logo. | ||
* It is also preserved on the [[Mill Creek Entertainment]] DVD of the 1986 ''Dennis the Menace'' cartoon. | * It is also preserved on the [[Mill Creek Entertainment]] DVD of the 1986 ''Dennis the Menace'' cartoon. | ||
| Line 97: | Line 86: | ||
'''Editor's Note:''' Both variants of the logo are favorites of many for their solid CGI animation and music. | '''Editor's Note:''' Both variants of the logo are favorites of many for their solid CGI animation and music. | ||
=== 2nd Logo (January 26, 2008-2016?) === | ===2nd Logo (January 26, 2008-2016?)=== | ||
{{Gallery|align=center|mode=packed|height=250|width= | {{Gallery|align=center|mode=packed|height=250|width= | ||
| Line 123: | Line 112: | ||
'''Editor's Note:''' Not a popular logo by fans of the previous logos. | '''Editor's Note:''' Not a popular logo by fans of the previous logos. | ||
{{TV-Navbox}} | {{TV-Navbox}} | ||
[[Category:Television logos]] | [[Category:Television logos]] | ||
[[Category:American television logos]] | [[Category:American television logos]] | ||
[[Category:American logos]] | [[Category:American logos]] | ||