Procter & Gamble Productions: Difference between revisions
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===Background=== | ===Background=== | ||
Procter & Gamble, a consumer products company, entered TV production in 1951 when the soap opera ''Search for Tomorrow'' premiered on NBC. As Procter & Gamble is known for their cleaning products, this is where the term "soap opera" came from. | Procter & Gamble, a consumer products company, entered TV production in 1951 when the soap opera ''Search for Tomorrow'' premiered on NBC. As Procter & Gamble is known for their cleaning products, this is where the term "soap opera" came from. | ||
===1st Logo (Early 1986-August 3, 2007)=== | ===1st Logo (September 3, 1951-1966?)=== | ||
'''Logo:''' During the closing credits of Search for Tomorrow, we see a text in a white font on a black background that reads: | |||
Search | |||
for | |||
Tomorrow | |||
is a | |||
Procter & Gamble | |||
Presentation | |||
'''Variant:''' On The Brighter Day, the in-credit notice used is like the one used on Search for Tomorrow, except it is superimposed, none of the font is italicized, and "The Brighter Day" is in place of "Search for Tomorrow." | |||
'''FX/SFX:''' The Search for Tomorrow variant fades in with a wipe effect. The variant used on The Brighter Day is just superimposed. | |||
'''Music/Sounds:''' The closing theme of whatever TV show the logo came on. | |||
'''Availability:''' Extinct. It was on at least two Procter & Gamble soaps during the 1950s and 1960s: The Brighter Day and Search for Tomorrow. Check old kinescopes and maybe the trading circuit. | |||
'''Editor's Note:''' It's just in-credit text. Nothing much here. | |||
===2nd Logo (1966?-1972?)=== | |||
'''Logo:''' Superimposed in the closing credits of The Guiding Light, we see this text: | |||
THE | |||
GUIDING | |||
LIGHT | |||
Presented By | |||
PROCTER & GAMBLE | |||
'''FX/SFX:''' Fades in like the rest of the credits. | |||
'''Music/Sounds:''' The end theme of The Guiding Light. | |||
'''Availability:''' Extremely rare. It was seen on late 1960s episodes of The Guiding Light. Check kinescopes and the trading circuit. | |||
'''Editor's Note:''' Once again, it's just simple in-credit text. | |||
===3rd Logo (1972?-May 30, 1980)=== | |||
'''Logo:''' Same as the previous two logos, consisting of the words: | |||
A PRESENTATION OF | |||
PROCTER & GAMBLE | |||
PRODUCTIONS | |||
in Lydian font. | |||
'''Variants:''' | |||
*On Another World, the notice was centered inside a wreath of interlocking circles (in the same motif as the open to the show in that period). | |||
*Later variants on at least three PGP shows (As the World Turns, Guiding Light, and The Edge of Night) had the text scrolling up with the rest of the credits and used the same font as the credits. | |||
'''FX/SFX:''' None for the non-scrolling variations of the logo. | |||
'''Music/Sounds:''' The closing theme of whatever TV show the logo came on. | |||
'''Availability:''' Was on soap operas such as As the World Turns, Another World, and Guiding Light from at least the early 1970s to 1980. This logo's lifespan coincides squarely with the gradual rise of home video recording, so you might be able to find this on a precious few off-air recordings. | |||
'''Editor's Note:''' After this logo was last used on Friday, May 30, 1980, the P&G soaps began using copyright stamps (either on the show's title card or scrolling in the credits) on Monday, June 2, 1980, to acknowledge that P&G produced their shows, and had no in-credit text other than that until the 5th logo was introduced in early 1986. However, P&G's soaps continued to use copyright stamps along with logos from PGP (1986 and 2007) and later TeleNext Media for the remainder of their runs. | |||
===4th Logo (Early 1986-August 3, 2007)=== | |||
<gallery mode="packed" heights="220px"> | <gallery mode="packed" heights="220px"> | ||
File:Procter & Gamble Productions, Inc. (2000).png | File:Procter & Gamble Productions, Inc. (2000).png | ||
| Line 38: | Line 118: | ||
'''Editor's Note''': While this logo isn't the most impressive logo ever today, it is a prime example of a high-quality 1980s professional logo and is a favorite of many soap opera fans. | '''Editor's Note''': While this logo isn't the most impressive logo ever today, it is a prime example of a high-quality 1980s professional logo and is a favorite of many soap opera fans. | ||
=== | ===5th Logo (August 6, 2007-June 30, 2008, April 16, 2010, January 5, 2011-2013)=== | ||
'''Nicknames''': "PGP Globe", "PGP Ball", "The Spinning Ball", "Ball of Boredom", "Ball of Annoyance" | '''Nicknames''': "PGP Globe", "PGP Ball", "The Spinning Ball", "Ball of Boredom", "Ball of Annoyance" | ||