Procter & Gamble Productions: Difference between revisions
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===Background=== | ===Background=== | ||
Procter & Gamble, a consumer products company, entered TV production in 1951 when the soap opera ''Search for Tomorrow'' premiered on CBS. As Procter & Gamble is known for their cleaning products, this is where the term "soap opera" came from. They didn't use a logo until 1986. | '''Procter & Gamble''', a consumer products company, entered TV production in 1951 when the soap opera ''Search for Tomorrow'' premiered on [[CBS National IDs|CBS]]. As Procter & Gamble is known for their cleaning products, this is where the term "soap opera" came from. They didn't use a logo until 1986. | ||
===1st Logo (Early 1986-August 3, 2007)=== | ===1st Logo (Early 1986-August 3, 2007)=== | ||
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*There exists a pink version. | *There exists a pink version. | ||
'''Technique:''' | '''Technique:''' Live-action and CGI animation. According to a comment on [https://www.youtube.com/watch?v=tZUWF1ofyaU this] upload, the logo was shot on 35 mm film using a 16-axis automated camera stand, programmed using BASIC commands. | ||
'''Music/Sounds:''' A light, jaunty synth tune consisting of 2 descending bars of 6 notes, then a last bar of 8 notes, then a 4 note sounder as the last bass chord fades away (i.e. just after the rays in the PGP pull back). However, on September 20, 1999, CBS replaced the electronic music with generic network promo music. Sometimes, especially on ''Guiding Light'' episodes until 2002, CBS showed the PGP logo twice: with the normal music first, and then with the generic music the second time. | '''Music/Sounds:''' A light, jaunty synth tune consisting of 2 descending bars of 6 notes, then a last bar of 8 notes, then a 4 note sounder as the last bass chord fades away (i.e. just after the rays in the PGP pull back). However, on September 20, 1999, CBS replaced the electronic music with generic network promo music. Sometimes, especially on ''Guiding Light'' episodes until 2002, CBS showed the PGP logo twice: with the normal music first, and then with the generic music the second time. | ||
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'''Variant:''' At the end of the 2011 People's Choice Awards, only the second half of the logo (with the text appearing next to the ball) is shown. | '''Variant:''' At the end of the 2011 People's Choice Awards, only the second half of the logo (with the text appearing next to the ball) is shown. | ||
'''Technique:''' | '''Technique:''' CGI animation. | ||
'''Music/Sounds:''' A light orchestral horn tune with a rising synth sounder, but rarely used because of CBS' tendency to play generic network music over the logo. The version with the logo theme appeared on episodes of ''As the World Turns'' and ''Guiding Light'' on CBS.com. | '''Music/Sounds:''' A light orchestral horn tune with a rising synth sounder, but rarely used because of CBS' tendency to play generic network music over the logo. The version with the logo theme appeared on episodes of ''As the World Turns'' and ''Guiding Light'' on CBS.com. | ||
'''Availability:''' Uncommon. It was used from August 6, 2007 until June 30, 2008 on the soaps ''As the World Turns'' and ''Guiding Light''. The logo surprisingly appeared in April 2010 on the NBC TV movie ''Secrets of the Mountain'', two years after ''ATWT'' and ''GL'' discontinued the logo (PGP continues to produce TV movies to this day), and was also spotted on the 2011 People's Choice Awards. | '''Availability:''' Uncommon. It was used from August 6, 2007 until June 30, 2008 on the soaps ''As the World Turns'' and ''Guiding Light''. The logo surprisingly appeared in April 2010 on the NBC TV movie ''Secrets of the Mountain'', two years after ''ATWT'' and ''GL'' discontinued the logo (PGP continues to produce TV movies to this day), and was also spotted on the 2011 People's Choice Awards. | ||
'''Final Note''': A spin-off company of Procter & Gamble Productions known as "TeleNext Media" was created in 2008 to produce the final episodes of ''As the World Turns'' and ''Guiding Light'' (''GL'' ended in September 2009, while ''ATWT'' followed in September 2010). In 2013, the company was renamed "Procter & Gamble Entertainment". | '''Final Note''': A spin-off company of Procter & Gamble Productions known as "TeleNext Media" was created in 2008 to produce the final episodes of ''As the World Turns'' and ''Guiding Light'' (''GL'' ended in September 2009, while ''ATWT'' followed in September 2010). In 2013, the company was renamed "Procter & Gamble Entertainment". | ||