Procter & Gamble Productions: Difference between revisions

'''Procter & Gamble''', a consumer products company, entered TV production in 1951 when the soap opera ''Search for Tomorrow'' premiered on [[CBS |CBS]]. As Procter & Gamble is known for their cleaning products, this is where the term "soap opera" came from. They didn't use a logo until 1986.

'''Visuals:''' Against a black background, a group of rays in varying shades of {{color|blue}} rise up from bottom of the screen. The rays form a monolith with a bright, shiny back face, which pans backward (and slightly downward), rotates to face forward, then stops. As it rotates towards the screen, the rays are outlined to make "{{color|blue|'''PGP'''}}" in a lined font, which pull into the back of the monolith. The letters shine in a "flash" (similar to the 1978 [[GBH|WGBH]] logo) and solidify in their color. After that, the words '''"PROCTER & GAMBLE PRODUCTIONS, INC.'''" (in a white Avant Garde font) appear below "{{color|blue|'''PGP'''}}", and are sandwiched by two {{color|blue}} lines which are formed left-to-right and right-to-left, respectively. This is PGP's first of two proper logos since PGP had no logo per sé until this one debuted.

'''Technique:''' Live-action and CGI. According to a comment on [https://www.youtube.com/watch?v=tZUWF1ofyaU this upload], the logo was shot on 35mm film using a 16-axis automated camera stand, programmed using BASIC commands.

'''Audio:''' A light, jaunty synth tune consisting of 2 descending bars of 6 notes, then a last bar of 8 notes, then a 4 note sounder, which has a note sequence of A-F#-D-G, as the last bass chord fades away (i.e. just after the rays in the PGP pull back). Generic network promo music was used on CBS starting on August 2, 1999. Sometimes, especially on ''Guiding Light'' episodes until 2002, CBS showed the PGP logo twice: first with the normal music, and then with the generic music the second time.

*The <u>most common version</u> just shows the flash and everything after, with the 4-note sounder as the music.

'''Availability:''' Found on episodes of Procter & Gamble soaps from early 1986 to August 3, 2007 like ''As the World Turns'', ''Guiding Light'', ''Another World'', and the final episodes of ''Search for Tomorrow''. This was also seen on other programs co-produced by P&G, such as made-for-TV movies. The long version as mostly used on the soaps' long credit rolls every Friday.

'''Audio:''' A light orchestral horn tune with a rising synth sounder, but rarely used because of CBS' tendency to play generic network music over the logo. The version with the logo theme appeared on episodes of ''As the World Turns'' and ''Guiding Light'' on CBS.com.