Draft:ITV1: Difference between revisions
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'''Nicknames:''' "ITV Generic", "Get Ready" | '''Nicknames:''' "ITV Generic", "Get Ready" | ||
'''Logo:''' On a black background, a "river" of colours are seen. On top of the river is the franchise's logo and below it is the franchise name in an italicized serif font. The logo wavers and disperses into the river, and in its place, various images of ITV programs fly by from the right to the left, such as the Elizabeth Tower, a white bird, a basketball player, etc. As these images fly by, the letters "{{Font|Times New Roman|'''I'''}}" and "{{Font|Times New Roman|'''T'''}}", followed by half of the letter "{{Font|Times New Roman|'''V'''}}", fade in one by one. Finally, a | '''Logo:''' On a black background, a "river" of colours are seen. On top of the river is the franchise's logo and below it is the franchise name in an italicized serif font. The logo wavers and disperses into the river, and in its place, various images of ITV programs fly by from the right to the left, such as the Elizabeth Tower, a white bird, a basketball player, etc. As these images fly by, the letters "{{Font|Times New Roman|'''I'''}}" and "{{Font|Times New Roman|'''T'''}}", followed by half of the letter "{{Font|Times New Roman|'''V'''}}", fade in one by one. Finally, a vertical triangle appears in place of the other half of the "{{Font|Times New Roman|'''V'''}}", containing part of the franchise's logo. The river fades out. | ||
'''Franchise Variants:''' The parts of the franchises' logos that appeared in the aforementioned triangle, depending on the franchise, were as follows: | '''Franchise Variants:''' The parts of the franchises' logos that appeared in the aforementioned triangle, depending on the franchise, were as follows: | ||
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*On occasion, the default logo would be used, which had no franchise name displayed at the bottom and had an ordinary {{color|blue}} triangle with three lines cut into its left side (a la the then-current [[Viva Films (Philippines)|VIVA Films]] logo). | *On occasion, the default logo would be used, which had no franchise name displayed at the bottom and had an ordinary {{color|blue}} triangle with three lines cut into its left side (a la the then-current [[Viva Films (Philippines)|VIVA Films]] logo). | ||
*Central used a variant which combined the company's existing "CGI Cake" animation with the ITV animation. This did not use the David Dundas music. | *Central used a variant which combined the company's existing "CGI Cake" animation with the ITV animation. This did not use the David Dundas music. | ||
*Granada did not use its ITV logo | *Granada did not use its ITV logo but did occasionally use a variant combining its existing logo with the default logo above. | ||
*HTV also had their ITV logos re-edited to consist simply of the "aerial" on the river, with the station name quickly moving in below from the left of the screen. This re-edited version was used until 31 December 1992. | *HTV also had their ITV logos re-edited to consist simply of the "aerial" on the river, with the station name quickly moving in below from the left of the screen. This re-edited version was used until 31 December 1992. | ||
*Thames unveiled a new triangle logo on September 3, 1990 and consequently incorporated it into a second version of its ITV logo, which was used only before networked programs until October 1991. | *Thames unveiled a new triangle logo on September 3, 1990 and consequently incorporated it into a second version of its ITV logo, which was used only before networked programs until October 1991. | ||
*Yorkshire in January 1991 had its ITV logo re-edited, so that the chevron appeared in place of the triangle before moving to the center of the screen as "ITV" faded out. This was used until October 1994. | *Yorkshire in January 1991 had its ITV logo re-edited, so that the full chevron appeared in place of the triangle before moving to the center of the screen as "ITV" faded out. This was used until October 1994. | ||
*A long variant exists starting with the first part of the logo being long. | *A long variant exists starting with the first part of the logo being long. | ||
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'''Music/Sounds Variant:''' Central's ITV logo used the company's existing jingle instead of the David Dundas music, or it was mixed up with Central's own ident. | '''Music/Sounds Variant:''' Central's ITV logo used the company's existing jingle instead of the David Dundas music, or it was mixed up with Central's own ident. | ||
'''Availability:''' They are all extinct | '''Availability:''' They are all extinct but have been preserved by logo enthusiasts in the UK. As mentioned above, while some were actually used, some never appeared on-air. | ||
'''Editor's Note:''' This logo is a favorite of many UK logo enthusiasts, although some of the regional logos don't fit the vertical triangle too well (particularly in the case of Channel Television, Scottish Television, TVS Television, and Tyne Tees). | '''Editor's Note:''' This logo is a favorite of many UK logo enthusiasts, although some of the regional logos don't fit the vertical triangle too well (particularly in the case of Channel Television, Scottish Television, TVS Television, and Tyne Tees). | ||
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*For continuity announcements during nighttime programs, a default version would be used, in which only the ITV logo would be displayed. | *For continuity announcements during nighttime programs, a default version would be used, in which only the ITV logo would be displayed. | ||
*There would be some {{color|gold|golden}} panels used in the daytime, and in the nighttime, they would be all {{color|blue}}. | *There would be some {{color|gold|golden}} panels used in the daytime, and in the nighttime, they would be all {{color|blue}}. | ||
*Starting on August 11, 2001, during the switch to ITV1, | *Starting on August 11, 2001, during the switch to ITV1, a "{{color|blue|1}}" inside a {{color|gold|yellow}} square was added next to the ITV logo, which has been made significantly larger. | ||
*Sometimes, the short film is skipped, and the animation is used instead. The franchise name/logo appears via a Matrix-like "digitizing" effect. | *Sometimes, the short film is skipped, and the animation is used instead. The franchise name/logo appears via a Matrix-like "digitizing" effect. | ||
*Sometimes the short film/logo animation is skipped, leaving the logo fully formed and the synth music playing. This is usually used for some continuity announcements. | *Sometimes the short film/logo animation is skipped, leaving the logo fully formed and the synth music playing. This is usually used for some continuity announcements. | ||
*Later versions bear the franchise or network's URL at the bottom or bottom-right corner of the screen. The itv.com URL is in white | *Later versions bear the franchise or network's URL at the bottom or bottom-right corner of the screen. The itv.com URL is in white and has a similar look to the ITV/ITV1 logo. | ||
*A endboard version for Border Television's variant (either animated or static) exists. | *A endboard version for Border Television's variant (either animated or static) exists. | ||
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On October 28, 2002, most ITV franchises dropped their in-air branding, adopting a unified "'''ITV1'''" brand. On 2004, Carlton and Granada, the two biggest companies owning ITV franchises merged to form "ITV plc". | On October 28, 2002, most ITV franchises dropped their in-air branding, adopting a unified "'''ITV1'''" brand. On 2004, Carlton and Granada, the two biggest companies owning ITV franchises merged to form "ITV plc". | ||
===1st | ===1st Ident (October 28, 2002-October 31, 2004)=== | ||
<gallery mode="packed" heights="180"> | <gallery mode="packed" heights="180"> | ||
File:ITV1 (2003).jpg | File:ITV1 (2003).jpg | ||
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'''Editor's Note:''' None. | '''Editor's Note:''' None. | ||
===2nd | ===2nd Ident (November 1, 2004-January 15, 2006)=== | ||
<gallery mode="packed" heights="180"> | <gallery mode="packed" heights="180"> | ||
ITV1 (2004).jpg | ITV1 (2004).jpg | ||
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'''Editor's Note:''' None. | '''Editor's Note:''' None. | ||
===3rd | ===3rd Ident (January 16, 2006-November 12, 2006)=== | ||
<gallery mode="packed" heights="180"> | <gallery mode="packed" heights="180"> | ||
ITV1 (January 2006).jpg | ITV1 (January 2006).jpg | ||
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'''Editor's Note:''' These idents were not very well liked by most people, and were quickly replaced with the set below (except for Channel Television, which used these Idents until 2013). | '''Editor's Note:''' These idents were not very well liked by most people, and were quickly replaced with the set below (except for Channel Television, which used these Idents until 2013). | ||
===4th | ===4th Ident (November 13, 2006-January 13, 2013)=== | ||
<gallery mode="packed" heights="180"> | <gallery mode="packed" heights="180"> | ||
ITV1 (September 2006).jpg | ITV1 (September 2006).jpg | ||
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==ITV (second era)== | ==ITV (second era)== | ||
===1st | ===1st Ident (January 14, 2013-December 31, 2018)=== | ||
<gallery mode="packed" heights="180"> | <gallery mode="packed" heights="180"> | ||
ITV-2013-ID-LIFEBOAT-1-2.jpg | ITV-2013-ID-LIFEBOAT-1-2.jpg | ||
</gallery> | </gallery> | ||
'''Logo:''' | '''Logo:''' A different short film plays depending on the ident. After a few seconds, the then-new ITV logo ("itv" in a lowercase cursive font and split into 5 pieces) fades in letter by letter and changes color to adapt to whatever is going on in the ident. Near the end of the ident, the logo fades out letter by letter. | ||
'''FX/SFX:''' | '''FX/SFX:''' Whatever is going on in the film, the ITV logo fading in and changing colors. | ||
'''Music/Sounds:''' | '''Music/Sounds:''' Depends on the ident. | ||
'''Availability:''' | '''Availability:''' Extinct. | ||
'''Editor's Note:''' | '''Editor's Note:''' While the color-changing logo is a neat gimmick, the idents themselves are rather bland. | ||
===2nd | ===2nd Ident (January 1, 2019-November 3, 2022)=== | ||
<gallery mode="packed" heights="180"> | <gallery mode="packed" heights="180"> | ||
ITV-2021-ID-0921-1-010921-2.jpg | ITV-2021-ID-0921-1-010921-2.jpg | ||
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'''Music/Sounds:''' TBA. | '''Music/Sounds:''' TBA. | ||
'''Availability:''' | '''Availability:''' Current, although with the impending rebrand back to ITV1, this ident's days are numbered. | ||
'''Editor's Note:''' TBA. | '''Editor's Note:''' TBA. | ||