Draft:ITV1: Difference between revisions

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ITV1 (January 2006).jpg

ITV1 (January 2006, B) (1).jpg

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*Embarrassment: We see a man with a towel wrapped around him, a woman with her dress in the wrong place, a boy getting the wrong haircut, and a woman on a train with a man trying to sleep on her.

*Sadness: We see two people hugging, a girl looking sad in a school corridor, a woman in bed looking like she's crying, and a man sat in a cinema staring at a screen.

'''FX/SFX:''' Live action and the logo splitting.

===4th Ident (November 13, 2006-January 13, 2013)===

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{{YouTube|id=ZhC_tHYuXs4}}

'''Variants:'''

*Beach: The camera pans across a beach, where we see a yellow windbreaker begin to twist and fly up into the sky.

*Market: We pan through a busy market with lots of people walking by, as some yellow birds fly past the camera and fly around the market.

*Boat: We start at a reed bed next to a river, as the camera pans up and over to reveal a man rowing a small boat through the river, with small yellow fish swirling around the paddles.

*Fountains:The camera pans through a dark city street, which suddenly becomes illuminated by multiple yellow streams shooting out from the road. The ITV 1 logo is glowing and reflected in the concrete on this variant.

*Buildings: We pan through a busy city, when the glass windows on the buildings begin to flip around and cascade, turning yellow.

In 2010, the idents were revamped slightly, with the logo becoming bigger and a glossy gradient being added to the {{color|gold|yellow}} blocks, which themselves became more rounded. If watching on the HD channel, the word 'hd' would appear next to the logo with a transparent glass-like texture. The existing variants were updated with the new logo, and the following new variants were added:

*Snakes and Ladders: We see a busy yellow construction site that looks vaguely like a snakes and ladders board, as construction workers carry out their work in a very organised and arranged manner.

*Lanterns: We pan through a dark field full of people holding yellow lanterns, and as they let go of them, the camera follows them and pans into the sky.

'''Availability:''' Extinct.

'''Availability:''' Current. For the ident's first year, one artist's rendition was used throughout the week. This would continue until 2020, when all the existing idents were put on a rotation. With the impending rebrand back to ITV1, this ident's days are numbered.