Draft:ITV1: Difference between revisions

'''Note:''' This was the first of ITV's generic logos, which varied for each ITV franchise it was shown on. It first appeared around 8pm on September 1, 1989.

'''Logo:''' On a black background, a "river" of colours are seen. On top of the river is the franchise's logo and below it is the franchise name in an italicized serif font. The logo wavers and disperses into the river, and in its place, various images of ITV programs fly by from the right to the left, such as the Elizabeth Tower, a white bird, a basketball player, etc. As these images fly by, the letters "{{Font|Times New Roman|'''I'''}}" and "{{Font|Times New Roman|'''T'''}}", followed by half of the letter "{{Font|Times New Roman|'''V'''}}", fade in one by one. Finally, a vertical triangle appears in place of the other half of the "{{Font|Times New Roman|'''V'''}}", containing part of the franchise's logo. The river fades out.

*A long variant exists starting with the first part of the logo being long.

'''Music/Sounds:''' A rather airy synthesized flute theme that culminates in a 5-note trumpet fanfare, sometimes with the flute echoing at the end. Composed by David Dundas as an ITV jingle. A continuity announcement may be used, as well.

ITV - CLG Wiki Q.jpg

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'''Logo:''' A short film plays, which culminates in the appearance of a heart. The heart flashes, which transitions to a {{color|blue}} background with spinning heart panels segmented in three. The franchise name/logo appears with a {{color|blue}} border surrounding the logo, and at the bottom of the border in a {{color|blue}} square are the letters "{{color|gold|'''itv'''}}". This logo was only used by Granada or UNM-owned stations, as Carlton opted for a different version featuring stars.

*A endboard version for Border Television's variant (either animated or static) exists.

'''Music/Sounds:''' A tense orchestrated fanfare during the initial short film/logo animation culminating in a 5-note piano fanfare and a dramatic synth fanfare, the ladder plays when the logo is fully formed. The continuity announcements sometimes accompanied the synth fanfare.

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{{YouTube|id=E4fqEXEDUS4}}

'''Logo:''' We see a montage of various ITV1 personalities, which ends with the ITV1 logo in 3D sliding toward the bottom right in pieces before coming together. There were four different sets featured, all featuring stars that varied.

'''Availability:''' Extinct. Check your tapes for the logo.

===2nd Ident (November 1, 2004-January 15, 2006)===

* In December 2005, a Christmas variant was also used.

'''Music/Sounds:''' A redone version of the previous ident's music.

'''Availability:''' Extinct.

===3rd Ident (January 16-November 12, 2006)===

*Surprise: We see a bucket of water being dumped on two women, two children popping out of a cardboard box, a man almost getting hit in the face by a newspaper, and some cows being scared away,

'''Music/Sounds:''' Depends on the ident, but a short burst of crowd cheering and clapping can always be heard when the logo splits. A continuity announcer is usually heard.

'''Availability:''' Extinct.

==ITV (second era)==

'''Logo:''' A different short film plays depending on the ident. After a few seconds, the then-new ITV logo ("itv" in a lowercase cursive font and split into 5 pieces) fades in letter by letter and changes color to adapt to whatever is going on in the ident. Near the end of the ident, the logo fades out letter by letter.

'''Music/Sounds:''' Depends on the ident.

'''Availability:''' Extinct.

===2nd Ident (January 1, 2019-November 15, 2022)===

File:ITV-2021-ID-0921-1-010921-2.jpg

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'''Logo:''' Depends on the ident, but they all feature a different interpretation of the ITV logo made by various artists around the UK. There were 52 in total to begin with, although more have slowly been added over time.

'''Music/Sounds:''' TBA.