Carlton Television: Difference between revisions

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{{About|the TV idents used by Carlton|production logos|Carlton Productions}}
{{About|the TV idents used by Carlton|production logos|Carlton Productions}}
===Background===
===Background===
'''Carlton Television''' began broadcasting on 1 January 1993 as the third holder of the ITV franchise for London weekdays, after outbidding [[Thames Television]] - for which it had previously made two unsuccessful takeover attempts - in the auction-style 1991 franchise round. The company quickly became notorious for its corporate acquisitions. These included fellow ITV stations [[Central Independent Television|Central]] and [[Westcountry Television|Westcountry]] - both of which were rebranded with the Carlton name on 6 September 1999 - and the license and broadcast facilities of [[Harlech Television/HTV|HTV]], as well as [[Technicolor]] and the film libraries of [[ITC Entertainment Group|ITC Entertainment Group]] and [[The Rank Organisation|The Rank Organisation]]. Carlton eventually ran into financial difficulties (spurred on by ONdigital, a failed digital television joint venture with [[Granada Television|Granada]] and an expensive TV rights deal with the English Football League that went bad), and on 2 February 2004, it merged with Granada to form ITV plc. Subsequently, the Carlton name was dropped from most uses, with ITV reinstating the Central and Westcountry names, while Technicolor Corporation was sold off. The Carlton archive holdings (including the ITC, [[Associated Television|ATV]]/Central, Westcountry, HTV, [[London Film Productions|London Films]] and Rank Film Distributors libraries) are now the property of ITV plc.
'''Carlton Television''' began broadcasting on January 1, 1993, as the third holder of the ITV franchise for London weekdays, after outbidding [[Thames Television]], for which it had previously made two unsuccessful takeover attempts, in the auction-style 1991 franchise round. The company quickly became notorious for its corporate acquisitions. These included fellow ITV stations [[Central Independent Television|Central]] and [[Westcountry Television|Westcountry]] - both of which were rebranded with the Carlton name on September 6, 1999, and the license and broadcast facilities of [[Harlech Television/HTV|HTV]], as well as [[Technicolor]] and the film libraries of both [[ITC Entertainment Group|ITC Entertainment Group]] and [[The Rank Organisation|The Rank Organization]]. Carlton eventually ran into financial difficulties (spurred on by ONdigital, a failed digital television joint venture with [[Granada Television|Granada]] and an expensive TV rights deal with the English Football League that went bad), and on February 2, 2004, it merged with Granada to form ITV plc. Subsequently, the Carlton name was dropped from most uses, with ITV reinstating the Central and Westcountry names, while Technicolor Corporation was sold off. The Carlton archive holdings (including the ITC, [[Associated Television|ATV]]/Central, Westcountry, HTV, [[London Film Productions|London Films]] and Rank Film Distributors libraries) are now the property of ITV plc.


{{ImageTOC
{{ImageTOC
|Carlton_.png|1st Logo (1991)
|Carlton_.png|1st Logo (1991)
|Carlton2.jpeg|2nd Logo (1 January, 1993-1 September, 1995)
|Carlton2.jpeg|2nd Logo (January 1, 1993-September 1, 1995)
|Carlton9.jpeg|3rd Logo (4 September, 1995-22 November, 1996)
|Carlton9.jpeg|3rd Logo (September 4, 1995-November 22, 1996)
|Carlton-right-on-1996.jpg|4th Logo (25 November, 1996-3 September, 1999)
|Carlton-right-on-1996.jpg|4th Logo (November 25, 1996-September 3, 1999)
|Carlton_(1999,_orange)_(Credit_-_JontyMaster).png|5th Logo (6 September, 1999-27 October, 2002)
|Carlton_(1999,_orange)_(Credit_-_JontyMaster).png|5th Logo (September 6, 1999-October 27, 2002)
}}
}}


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* The animated version is completely unknown.
* The animated version is completely unknown.


===2nd Logo (1 January, 1993-1 September, 1995)===
===2nd Logo (January 1, 1993-September 1, 1995)===
<gallery mode="packed" heights="170">
<gallery mode="packed" heights="170">
Carlton2.jpeg
Carlton2.jpeg
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'''Variants:'''
'''Variants:'''
* If the programme was in Stereo or in subtitles, a white box in the top right corner containing either "Stereo", "888", or both will be seen.
* If a show or program was presented in Stereo or has subtitling available, a white box in the top right corner containing either "Stereo", "888", or both will be seen.
* In January 1993, 70 variants consisted of one or more people, supposedly representing "ordinary Londoners", fading in over the background and announcing to the viewer: "You're watching Carlton" or "This is Carlton, Television for London." For instance, the very first logo, broadcast a few seconds after midnight on 1 January 1993, featured town crier Maurice Jones shouting out the latter and ringing his bell three times, as the Carlton logo morphed into the word "'''LONDON'''" above.
* In January 1993, 70 variants consisted of one or more people, supposedly representing "ordinary Londoners", fading in over the background and announcing to the viewer: "You're watching Carlton" or "This is Carlton, Television for London." For instance, the very first logo, broadcast a few seconds after midnight on January 1, 1993, featured town crier Maurice Jones shouting out the latter and ringing his bell three times, as the Carlton logo morphed into the word "'''LONDON'''" above.
* For the former ident, or rarely on its own, the background colour and also the shadowed object will change. The text would also change colour to white for these, but it could be other colours.
* For the former ident, or rarely on its' own, the background color and also the shadowed object will change. The text would also change the color to white for these, but it could be other colors.
* In late 1993, the idents were revised to only have 25 standard ident of people doing activities, along with 4 montage versions. The background also changed to a marble-like texture. Different music was used and "You're watching Carlton" or "This is Carlton, Television for London." was no longer used.
* In late 1993, the idents were revised to only have 25 standard ident of people doing activities, along with 4 montage versions. The background also changed to a marble-like texture. Different music was used and "You're watching Carlton" or "This is Carlton, Television for London." was no longer used.
* Sometimes, the 1989 ITV logo won't pop up.
* Sometimes, the 1989 ITV logo won't pop up.
* A 1994 ad for Del Monte parodied this logo. The text "'''CARLTON'''" was changed to "'''CARTON'''", and The Man from Del Monte (played by Brian Jackson) appeared pouring juice into a glass cup. An announcer says "You're watching...Carton" at the end.
* A 1994 Del Monte commercial parodied this series of IDs. The text "'''CARLTON'''" was changed to "'''CARTON'''", and The Man from Del Monte (played by Brian Jackson) appeared pouring juice into a glass cup. An announcer says "You're watching...Carton" at the end.


'''Technique:''' Live-action mixed with CGI.
'''Technique:''' Live-action mixed with CGI.
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===3rd Logo (4 September, 1995-22 November, 1996)===
===3rd Logo (September 4, 1995-November 22, 1996)===
<gallery mode="packed" heights="150">
<gallery mode="packed" heights="150">
File:Carlton7.jpeg
File:Carlton7.jpeg
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</gallery>
</gallery>


'''Logo:''' On a coloured background of swirling white rays and lines, these lines slowly reveal the transparent Carlton logo from before, shining on the edges and casting shadows as well. After a bit, they fade to a solid white as the rays and shining continue.
'''Logo:''' On a colored background of swirling white rays and lines, these lines slowly reveal the transparent Carlton logo from before, shining on the edges and casting shadows as well. After a bit, they fade to a solid white color as the rays and shining continue.


'''Variants:'''
'''Variants:'''
* "888" fades in the top right corner like usual if the following programme has subtitles.
* "888" fades in the top right corner like usual if either the following show or program has subtitling available.
* Alternatively, a different long version is used. The background is different, featuring blocks of transparent glass rotating in the background, as 6 glass bars can be seen in descending size. These slowly spread out and rotate towards the screen to reveal that it's the Carlton logo, and it stays on-screen while it shines. Another variant has an alternating hue in the background, and it effectively flips the animation at the end.
* Alternatively, a different long version is used. The background is different, featuring blocks of transparent glass rotating in the background, as 6 glass bars can be seen in descending size. These slowly spread out and rotate towards the screen to reveal that it's the Carlton logo, and it stays on-screen while it shines. Another variant has an alternating hue in the background, and it effectively flips the animation at the end.
* A variant has a purple smoky background and the letters appearing in a slow flash of white before quickly dissolving.
* A variant has a purple smoky background and the letters appearing in a slow flash of white before quickly dissolving.
* In both cases, the background can be one or more of six colours - {{color|red}}, {{color|orange}}, {{color|#FFD900|yellow}}, {{color|green}}, {{color|blue}} and {{color|darkviolet|purple}}.
* In both cases, the background can be one or more of six different colors - {{color|red}}, {{color|orange}}, {{color|#FFD900|yellow}}, {{color|green}}, {{color|blue}} and {{color|darkviolet|purple}}.


'''Trivia:''' This logo was produced by the promotions team at Central Television, which Carlton acquired in 1994, so it's no real coincidence that the aforementioned background colours are the same as the colours in the Central "cake".
'''Trivia:''' This set of idents was produced by the promotions team at Central Television, which Carlton acquired in 1994, so it's no real coincidence that the aforementioned background colors are the same as the colors in the Central "cake" idents.


'''Technique:''' CGI.
'''Technique:''' CGI.
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===4th Logo (25 November, 1996-3 September, 1999)===
===4th Logo (November 25, 1996-September 3, 1999)===
<tabber>
<tabber>
Regular idents=
Regular idents=
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</gallery>
</gallery>
|-|
|-|
Programme idents=
Show or program idents=
<gallery mode="packed" heights="150">
<gallery mode="packed" heights="150">
File:Carlton-birds-1996.jpg|''Carlton Country''
File:Carlton-birds-1996.jpg|''Carlton Country''
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{{YouTube|id=xynJquCRDqQ}}
{{YouTube|id=xynJquCRDqQ}}


'''Logo:''' Just the Carlton logo on a coloured background, the combination differing depending on the variant. A soft spotlight also shines across the background. The logo is usually presented in a large myriad of different animated scenarios, over 50 of them. An example would be the "Generic" ident, where the Carlton logo in yellow is seen on a red background. The logo zooms in except for the "T", which morphs into the "T" of the 1989 ITV logo, and then the rest appear around it.
'''Logo:''' Just the Carlton logo on a colored background, the combination differing depending on the variant. A soft spotlight also shines across the background. The logo is usually presented in a large myriad of different animated scenarios, over 50 of them. An example would be the "Generic" ident, where the Carlton logo in yellow is seen on a red background. The logo zooms in except for the "T", which morphs into the "T" of the 1989 ITV logo, and then the rest appear around it.


'''Variants:'''
'''Variants:'''
* Much like the other logos beforehand, "888", (later changed to "Subtitles" beginning in May 1999), is displayed in the top right corner if subtitles are available.
* Much like the other logos beforehand, "888", (later changed to "Subtitles" beginning in May 1999), is displayed in the top right corner if a program or show has subtitling that are available.
* In late 1998, the URL for "www.carltontv.co.uk" appears on the bottom of the screen in white but was later changed to "www.carlton.com" beginning in mid-July 1999.
* In late 1998, the URL for "www.carltontv.co.uk" appears on the bottom of the screen in white but was later changed to "www.carlton.com" beginning in mid-July 1999.
* The "Generic" ident is also updated on October 5, 1998 with a different end result and colour scheme to match the new ITV logo at the time.
* The "Generic" ident is also updated on October 5, 1998 with a different end result and color scheme to match the new ITV logo at the time.


'''Technique:''' Digital 2D animation for the animated variants. None for the still variant.
'''Technique:''' Digital 2D animation for the animated variants. None for the still variant.
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===5th Logo (6 September, 1999-27 October, 2002)===
===5th Logo (September 6, 1999-October 27, 2002)===
<gallery mode="packed" heights="150">
<gallery mode="packed" heights="150">
Carlton (1999, orange) (Credit - JontyMaster).png
Carlton (1999, orange) (Credit - JontyMaster).png
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Carlton (1999, alternate widescreen blue) (Credit - JontyMaster).png
Carlton (1999, alternate widescreen blue) (Credit - JontyMaster).png
</gallery>
</gallery>
{{YouTube|id=h2s1E_A0bqA|id2=-NGwpt63DrA}}'''Logo:''' An animation of heart shape is shown in varying different styles is shown off, where at the end of the animation, a star shape appears in the upper right part of it and glows brightly before the screen flashes white. It then brings forth a differently coloured background with revolving Carlton stars (which is a 5-pointed star with another 5-pointed star cut out of it), with the flash receding into a blurry white version of it that focuses in, where it also has the "CARLTON" text along with the ITV (later ITV1) logo below it. A byline reading "www.carlton.com" is also seen below. The logo continues to glow a hazy white aura around the edges.
{{YouTube|id=h2s1E_A0bqA|id2=-NGwpt63DrA}}'''Logo:''' An animation of heart shape is shown in varying different styles is shown off, where at the end of the animation, a star shape appears in the upper right part of it and glows brightly before the screen flashes white. It then brings forth a differently colored background with revolving Carlton stars (which is a 5-pointed star with another 5-pointed star cut out of it), with the flash receding into a blurry white version of it that focuses in, where it also has the "CARLTON" text along with the ITV (later ITV1) logo below it. A byline reading "www.carlton.com" is also seen below. The logo continues to glow a hazy white aura around the edges.


'''Variants:'''
'''Variants:'''
* Starting in mid-October 1999, the Carlton logo is larger.
* Starting in mid-October 1999, the Carlton logo is larger.
* The logo exists in both 4:3 and 16:9 aspect ratios.
* The logo exists in both 4:3 fullscreen and 16:9 widescreen aspect ratios.
* "Subtitles" can also be seen in the top right corner if the following programme or movie contains them.
* "Subtitles" can also be seen in the top right corner if either the following show, program, or movie contains any subtitling information available.
* Later on, the URL later read "www.carlton.com/tv" and also appeared via a flash of white light before shining with vertical bars of light after a bit. This was removed in October 2001 and replaced with the "itv.com" URL animation.
* Later on, the URL later read "www.carlton.com/tv" and also appeared via a flash of white light before shining with vertical bars of light after a bit. This was removed in October 2001 and replaced with the "itv.com" URL animation.
* A New Years variant has the end result filled with chroma-keyed sparklers raining down.
* A New Years variant has the end result filled with chroma-keyed sparklers raining down.
* Before an airing of ''Star Wars'' in 2002, the background is instead a realistic starfield that zooms in slightly.
* Before an airing of ''Star Wars'' in 2002, the background is instead a realistic starfield that zooms in slightly.
* For the local idents, the background colour might be {{color|orange}}/{{color|gold}}, {{color|blue}} and {{color|darkviolet|purple}}/{{color|blue}}/{{color|orange}}. The final variant also introduces a transparent star that also appears and quickly rotates around the logo as well.
* For the local idents, the background color might be {{color|orange}}/{{color|gold}}, {{color|blue}} and {{color|darkviolet|purple}}/{{color|blue}}/{{color|orange}}. The final variant also introduces a transparent star that also appears and quickly rotates around the logo as well.
** The background sometimes can get stretched a bit.
** The background sometimes can get stretched a bit.
** Most of the time the animated background can be squished a bit.
** Most of the time the animated background can be squished a bit.

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