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Central Independent Television (view source)

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{{About|the TV idents|the production logos|Central Productions}}
{{About|the TV idents|the production logos|Central Productions}}
===Background===  
===Background===  
'''Central Independent Television''' (more commonly known as Central, and nowadays known as ITV Central) was founded in 1980 after [[Associated Television|Associated Television]] re-branded itself to be more focused on its regional programming, as well as serving a separate East and West service for the Midlands. It officially launched in place of ATV on January 1, 1982, though it was pan-regional until 1983 due to a strike. Much like its former namesake, it provided massive support for national programming and even gained a international foothold through imports and [[Central Television Enterprises|Central Television Enterprises]], founded in 1987. In January 1994, [[Carlton Television|Carlton Communications]] fully bought out Central for £750 million and spent no time in reducing it in size, cumulating with it becoming known as Carlton Central on-air on September 6, 1999.
'''Central Independent Television''' (more commonly known as Central, and nowadays known as ITV Central) was founded in 1980 after [[Associated Television]] re-branded itself to be more focused on its regional programming, as well as serving a separate East and West service for the Midlands. It officially launched in place of ATV on 1 January 1982, though it was pan-regional until 1983 due to a strike. Much like its former namesake, it provided massive support for national programming and even gained a international foothold through imports and [[Central Television Enterprises]], founded in 1987. In January 1994, [[Carlton Television|Carlton Communications]] fully bought out Central for £750 million and spent no time in reducing it in size, cumulating with it becoming known as Carlton Central on-air on 6 September 1999.


{{ImageTOC
{{ImageTOC
|Central.jpeg|1st Logo (January 1, 1982-November 1983)
|Central.jpeg|1st Logo (1 January 1982-November 1983)
|Central2.jpeg|2nd Logo (January 1, 1982-Autumn 1988)
|Central2.jpeg|2nd Logo (1 January 1982-Autumn 1988)
|Central23.jpeg|3rd Logo (1985-1988)
|Central23.jpeg|3rd Logo (1985-1988)
|Central24.jpeg|4th Logo (Spring 1988-April 26, 1998)
|Central24.jpeg|4th Logo (Spring 1988-26 April 1998)
|Central42.jpeg|5th Logo (1989-1990)
|Central42.jpeg|5th Logo (1989-1990)
|Central-itv-1998.jpg|6th Logo (April 27, 1998-September 5, 1999)
|Central-itv-1998.jpg|6th Logo (27 April 1998-5 September 1999)
}}
}}


===1st Logo (January 1, 1982-November 1983)===
===1st Logo (1 January 1982-November 1983)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Central.jpeg
File:Central.jpeg
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* The first series of ''Blockbusters'' also used this logo, but it was removed when Challenge reran the series in the 2010s.
* The first series of ''Blockbusters'' also used this logo, but it was removed when Challenge reran the series in the 2010s.


=== 2nd Logo (January 1, 1982-Autumn 1988)===
=== 2nd Logo (1 January 1982-Autumn 1988)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Central2.jpeg
File:Central2.jpeg
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'''Variants:''' Many variants were used during the ident's lifespan. The following list is not exhaustive, and many other variants may exist.
'''Variants:''' Many variants were used during the ident's lifespan. The following list is not exhaustive, and many other variants may exist.
*The cake spins around several times.
*The "cake" spins around several times.
*The colour blocks come onto the screen from the bottom left, the white blocks come from the top right, and the "CENTRAL" lettering comes in from the bottom right. They then assume their position in the centre of the screen and turn to face the viewer.
*The colour blocks come onto the screen from the bottom left, the white blocks come from the top right, and the "CENTRAL" lettering comes in from the bottom right. They then assume their position in the centre of the screen and turn to face the viewer.
*The camera pans along the curve between the colour blocks and the white blocks in the symbol.
*The camera pans along the curve between the colour blocks and the white blocks in the symbol.
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'''Availability:''' Extinct. This was only ever used in the Central region to be played over continuity announcements.
'''Availability:''' Extinct. This was only ever used in the Central region to be played over continuity announcements.


===4th Logo (Spring 1988-April 26, 1998, December 1, 2006)===
===4th Logo (Spring 1988-26 April 1998)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Central24.jpeg
File:Central24.jpeg
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{{YouTube|id=s5GzE-ozRJE}}
{{YouTube|id=s5GzE-ozRJE}}


'''Logo:''' On a black background, a {{color|silver|silver}} disc (divided into six rows and a crescent-shaped column appearing towards the screen) rotates from underneath, while six small coloured balls ({{color|red}}, {{color|orange}}, {{color|#FFD900|yellow}}, {{color|green|limegreen}}, {{color|blue}} and {{color|darkviolet|purple}}) leap from the bottom of the screen. As we reach the frontal view of the logo, now in white (the crescent part is still {{color|silver|silver}}), one by one the balls quickly fall and absorb into the {{color|silver|silver}} segments on the left. The logo continues to rotate until it reaches the centre of the screen, while the word “'''CENTRAL'''” (in white) fades in underneath. The end result is a segmented white disc with a multi-coloured crescent three quarters towards the left.
'''Logo:''' On a black background, a {{color|silver}} disc (divided into six rows and a crescent-shaped column appearing towards the screen) rotates from underneath, while six small coloured balls ({{color|red}}, {{color|orange}}, {{color|yellow}}, {{color|green|limegreen}}, {{color|blue}} and {{color|purple}}) leap from the bottom of the screen. As we reach the frontal view of the logo, now in white (the crescent part is still {{color|silver}}), one by one the balls quickly fall and absorb into the {{color|silver}} segments on the left. The logo continues to rotate until it reaches the centre of the screen, while the word "'''CENTRAL'''" (in white) fades in underneath. The end result is a segmented white disc with a multi-coloured crescent three quarters towards the left.


'''Variants:''' Different variants apply:
'''Variants:''' Different variants apply:
* Beginning in February 1993, the logo received an update. The animation is much smoother and subtly different, and the cake now also looks more colourful and pleasing.
* Beginning in February 1993, the logo received an update. The animation is much smoother and subtly different, and the "cake" now also looks more colourful and pleasing.
* The last variant of this logo was introduced on 1st January 1997, where the background was animated and shaded {{color|darkblue|dark blue}}, but the rest is kept intact.
* The last variant of this logo was introduced on 1 January 1997, where the background is animated and shaded {{color|darkblue|dark blue}}, but the rest is kept intact.


'''Custom Variants:'''
'''Custom Variants:'''
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See [[ITV IDs|ITV]] for description.
See [[ITV IDs|ITV]] for description.


===6th Logo (April 27, 1998-September 5, 1999)===
===6th Logo (27 April 1998-5 September 1999)===
<tabber>
<tabber>
Regular idents=
Regular idents=
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'''Availability:''' Extinct.
'''Availability:''' Extinct.


'''Legacy:''' It is pretty much a form of branding strategy used by Central's owner Carlton, which would expand when the company replaced the Central branding with their own on September 6, 1999.
'''Legacy:''' It is pretty much a form of branding strategy used by Central's owner Carlton, which would expand when the company replaced the Central branding with their own on 6 September 1999.


'''Final Note:''' From September 6th 1999, Central used the 1999 Carlton idents.
'''Final Note:''' From 6 September 1999, Central used the 1999 Carlton idents.


===External Links===
===External Links===
Retrieved from "https://avidwiki.mywikis.net/wiki/Special:MobileDiff/77485"

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