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* On a music video, "[https://youtu.be/2aPtQJ071EY?t=105 Atlantida]" by Fillip Kirkorov, a short spoof of the logo has the mask appearing, followed by the "ВИD" text and a lowercase "a", with the end product reading "ВИDa". | * On a music video, "[https://youtu.be/2aPtQJ071EY?t=105 Atlantida]" by Fillip Kirkorov, a short spoof of the logo has the mask appearing, followed by the "ВИD" text and a lowercase "a", with the end product reading "ВИDa". | ||
'''Technique:''' | '''Technique:''' 2D animation. | ||
'''Music/Sounds:''' Starts out with an industrial whirring/jackhammer/film projector-like stock sound effect during the ball and line animation, and then when the black circle zooms in, a loud, dramatic 5-note fanfare, composed by Vladimir Ratskevich, is heard, ending with some ominous synth whirring as the text appears and shines. | '''Music/Sounds:''' Starts out with an industrial whirring/jackhammer/film projector-like stock sound effect during the ball and line animation, and then when the black circle zooms in, a loud, dramatic 5-note fanfare, composed by Vladimir Ratskevich, is heard, ending with some ominous synth whirring as the text appears and shines. | ||
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'''Availability:''' Rare. It's seen before TV programs produced by VID in Russia such as ''Vzglyad'' (''Viewpoint''), ''Oba-na!'', ''Otdyhay'', ''Ugadai Melodiyu'', ''Поле Чудес'' (''Field of Wonders'') and ''Ищу тебя!/Жди Меня'' (''Looking for You!/Wait for Me'') from 1990 to 2000. It was also seen on episodes of the show ''L-Club.'' Since архив записей and VIDgital's YouTube channel has started uploading episodes of these TV programs, it became easy to find it. | '''Availability:''' Rare. It's seen before TV programs produced by VID in Russia such as ''Vzglyad'' (''Viewpoint''), ''Oba-na!'', ''Otdyhay'', ''Ugadai Melodiyu'', ''Поле Чудес'' (''Field of Wonders'') and ''Ищу тебя!/Жди Меня'' (''Looking for You!/Wait for Me'') from 1990 to 2000. It was also seen on episodes of the show ''L-Club.'' Since архив записей and VIDgital's YouTube channel has started uploading episodes of these TV programs, it became easy to find it. | ||
'''Legacy:''' | '''Legacy:''' Not only is this logo perhaps the most infamous Russian logo, but it has earned the reputation as one scariest logos ''ever'' made by the logo community, even among adults. This is due to the transitional component featuring the rings and black circle, the sudden appearance of the unnerving-looking mask of Guo Xiang, and the dramatic 5-note fanfare that accompanies the mask's appearance (similar to a jump-scare). In spite of (or perhaps ''because of)'' its infamous reputation, this logo has developed a cult following, especially in Russia, and has been the subject of various memes and even a screamer known as "VID of Doom". | ||
===2nd Logo (1992-1993)=== | ===2nd Logo (1992-1993)=== | ||
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'''Variant:''' There's an extended variant which starts with the white background fading in, then it crossfades to the white fabric background, and we zoom out to reveal that the background is actually a part of the shawl and the animation continues normally. | '''Variant:''' There's an extended variant which starts with the white background fading in, then it crossfades to the white fabric background, and we zoom out to reveal that the background is actually a part of the shawl and the animation continues normally. | ||
'''Technique:''' | '''Technique:''' Almost everything was live-action and flashing spotlights are done with computer graphics. 2D animation is used for the mask and wordmark. | ||
'''Music/Sounds:''' Crowd noises throughout, the man talking, ripping noises when the man takes the shawl off, and a 3-note fanfare near the end (sounding similar to the NVIDIA GeForce sounder). | '''Music/Sounds:''' Crowd noises throughout, the man talking, ripping noises when the man takes the shawl off, and a 3-note fanfare near the end (sounding similar to the NVIDIA GeForce sounder). | ||
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'''Logo:''' On a black background, with the video of the moving, tinfoil-like plasticine background surrounded by a shining orange outline, the text "{{color|#FFAF00|Вы смотрите}}" (meaning "{{color|#FFAF00|You are watching}}") in orange writes itself in on the top inside the rectangle, while the gray plasticine mask and "'''{{Font|Times|{{color|#CC7E31|ВИD}}}}'''" below, are forming from the background. Then the background stops moving and we zoom on the mask and the text, and everything flashes with colorful lights, making the picture more brighter and colorful, making the mask beige. The plasticine background and the wordmark rises out until it reaches the mask, revealing the black background with the same wordmark as the 1st logo, and the plasticine mask becomes gray and high-contrast, and we finally zoom on the rectangle, while the mask becomes normal. The finished product is the last frame of the 1st logo, but with "{{color|#FFAF00|Вы смотрите}}" above the mask. | '''Logo:''' On a black background, with the video of the moving, tinfoil-like plasticine background surrounded by a shining orange outline, the text "{{color|#FFAF00|Вы смотрите}}" (meaning "{{color|#FFAF00|You are watching}}") in orange writes itself in on the top inside the rectangle, while the gray plasticine mask and "'''{{Font|Times|{{color|#CC7E31|ВИD}}}}'''" below, are forming from the background. Then the background stops moving and we zoom on the mask and the text, and everything flashes with colorful lights, making the picture more brighter and colorful, making the mask beige. The plasticine background and the wordmark rises out until it reaches the mask, revealing the black background with the same wordmark as the 1st logo, and the plasticine mask becomes gray and high-contrast, and we finally zoom on the rectangle, while the mask becomes normal. The finished product is the last frame of the 1st logo, but with "{{color|#FFAF00|Вы смотрите}}" above the mask. | ||
'''Technique:''' | '''Technique:''' Stop-motion. | ||
'''Music/Sounds:''' A fast-paced techno beat accompanied by scribbling sounds when the mask forms from the plasticine background, ending with a reversed cymbal crash and a brass hit (which sounds similar to the opening note of "Smooth Criminal" by Michael Jackson). | '''Music/Sounds:''' A fast-paced techno beat accompanied by scribbling sounds when the mask forms from the plasticine background, ending with a reversed cymbal crash and a brass hit (which sounds similar to the opening note of "Smooth Criminal" by Michael Jackson). | ||
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'''Trivia:''' The monochrome mask itself is actually VID's print logo, and can be found at the bottom-right corner of [http://vid.ru/ (defuncted) VID's website (surprisingly still the same despite changing their logo and name)]. | '''Trivia:''' The monochrome mask itself is actually VID's print logo, and can be found at the bottom-right corner of [http://vid.ru/ (defuncted) VID's website (surprisingly still the same despite changing their logo and name)]. | ||
'''Technique:''' | '''Technique:''' 2D animation. | ||
'''Music/Sounds:''' A low sonic tone with wind blowing in the background and quiet pings in timing with the numbers counting down, followed by a rearranged, more dramatic version of the 1st logo fanfare. | '''Music/Sounds:''' A low sonic tone with wind blowing in the background and quiet pings in timing with the numbers counting down, followed by a rearranged, more dramatic version of the 1st logo fanfare. | ||
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* Sometimes, "ПРЕДСТАВЛЯЕТ" is in a different font. | * Sometimes, "ПРЕДСТАВЛЯЕТ" is in a different font. | ||
'''Technique:''' | '''Technique:''' CGI animation. | ||
'''Music/Sounds:''' '30s style patriotic music, similar to "Singing Helps Us to Build and to Live" from the Soviet film ''Vesyolye Rebyata'' (''Moscow Laughs''). | '''Music/Sounds:''' '30s style patriotic music, similar to "Singing Helps Us to Build and to Live" from the Soviet film ''Vesyolye Rebyata'' (''Moscow Laughs''). | ||
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'''Variant:''' A short version exist, when the diamond shaped flash appears the TV revealing all VID programs zooms back more faster. | '''Variant:''' A short version exist, when the diamond shaped flash appears the TV revealing all VID programs zooms back more faster. | ||
'''Technique:''' | '''Technique:''' CGI animation, with the clips in live-action. | ||
'''Music/Sounds:''' A rearranged variant of Tatsuhiko Arakawa's ''Brand New'', used as the opening theme to ''Vzglyad''. | '''Music/Sounds:''' A rearranged variant of Tatsuhiko Arakawa's ''Brand New'', used as the opening theme to ''Vzglyad''. | ||
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'''Variant:''' Sometimes a slowed-down version of the logo plays, but before the faint yellow line and "{{Font|Courier New|ПРЕДСТАВЛЯЕТ}}" appearing, it cross-fades to the close-up of a waving Russian flag with "{{Font|Impact|При финансовой поддержке Федерального агентства по печати и массовым коммуникациям}}" ("{{Font|Impact|With the financial support from Federal Agency on Press and Mass Communications}}") written in front of it, but also would say "{{Font|Pragmatica|При финансовой поддержке Министерства Российской Федерации по делам печати и телерадиовещания}}" ("{{Font|Pragmatica|With financial support of the Ministry of the Russian Federation for Press and Television and Radio Broadcasting}}") with a different Russian flag. | '''Variant:''' Sometimes a slowed-down version of the logo plays, but before the faint yellow line and "{{Font|Courier New|ПРЕДСТАВЛЯЕТ}}" appearing, it cross-fades to the close-up of a waving Russian flag with "{{Font|Impact|При финансовой поддержке Федерального агентства по печати и массовым коммуникациям}}" ("{{Font|Impact|With the financial support from Federal Agency on Press and Mass Communications}}") written in front of it, but also would say "{{Font|Pragmatica|При финансовой поддержке Министерства Российской Федерации по делам печати и телерадиовещания}}" ("{{Font|Pragmatica|With financial support of the Ministry of the Russian Federation for Press and Television and Radio Broadcasting}}") with a different Russian flag. | ||
'''Technique:''' | '''Technique:''' CGI graphics and effects. | ||
'''Music/Sounds:''' Same as the presentation variant of the first logo, except an echo effect can be heard on the announcer's voice or not. | '''Music/Sounds:''' Same as the presentation variant of the first logo, except an echo effect can be heard on the announcer's voice or not. | ||
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'''Logo:''' On a red wireframe background we see the texts written in Evolventa font blur in and out by order: "ТЕЛЕКОМПАНИЯ ВИD", "КРЫЛЬЯ МЕДИА", "представляют". | '''Logo:''' On a red wireframe background we see the texts written in Evolventa font blur in and out by order: "ТЕЛЕКОМПАНИЯ ВИD", "КРЫЛЬЯ МЕДИА", "представляют". | ||
'''Technique:''' | '''Technique:''' Basic 2D CGI effects. | ||
'''Music/Sounds:''' Andrey Rasbash's voice announcer saying, "Телекомпания ВИD, Крылья Медиа представляют", accompanied by synth swooshes. | '''Music/Sounds:''' Andrey Rasbash's voice announcer saying, "Телекомпания ВИD, Крылья Медиа представляют", accompanied by synth swooshes. | ||
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'''Variant:''' Like the 11th logo, it sometimes cross-fades to the close-up of the waving Russian flag with the text "{{Font|Impact|При финансовой поддержке Федерального агентства по печати и массовым коммуникациям}}" ("{{Font|Impact|With the financial support from Federal Agency on Press and Mass Communications}}") after the finished product is displayed. At first, it was Impact. Later, the font is in either basic font (fade in) or techno like. | '''Variant:''' Like the 11th logo, it sometimes cross-fades to the close-up of the waving Russian flag with the text "{{Font|Impact|При финансовой поддержке Федерального агентства по печати и массовым коммуникациям}}" ("{{Font|Impact|With the financial support from Federal Agency on Press and Mass Communications}}") after the finished product is displayed. At first, it was Impact. Later, the font is in either basic font (fade in) or techno like. | ||
'''Technique:''' Modern 3D graphics and effects | '''Technique:''' Modern 3D graphics and effects. | ||
'''Music/Sounds:''' Same as the last logo, though both words are "spaced out further" while being said. | '''Music/Sounds:''' Same as the last logo, though both words are "spaced out further" while being said. |