The Audiovisual Identity Database:Tutorials: Difference between revisions
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The Audiovisual Identity Database:Tutorials (view source)
Revision as of 03:52, 2 February 2024
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| image = Dot.png | | image = Dot.png | ||
| formerly = Former Name | | formerly = Former Name | ||
| founded = | | founded = 1915 | ||
| founder = John Doe<br>John Q. Public<br>A.N. Other<br>Joe Shmoe | | founder = John Doe<br>John Q. Public<br>A.N. Other<br>Joe Shmoe | ||
| subsidiaries = Subsidiary | | subsidiaries = Subsidiary | ||
| parent = Independent ( | | parent = Independent (1915-1927)<br>Owner, Inc. (1927) | ||
| defunct = | | defunct = 1927 | ||
| fate = What led to its closure? | | fate = What led to its closure? | ||
| successors = New Company Ltd | | successors = New Company Ltd | ||
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{{Collapse top|Example}} | {{Collapse top|Example}} | ||
{{font size|{{Font|Montserrat|Background|125}}}} | {{font size|{{Font|Montserrat|'''Background'''|125}}}} | ||
'''Paramount Pictures''' is the second oldest-running movie studio in Hollywood (second only to [[Universal Pictures]], which was founded eight days earlier). Paramount traces its history back to May 8, 1912, when it was originally founded as '''Famous Players Film Company''' by Hungarian-born Adolph Zukor. He had been an early investor in nickelodeons (film theaters that cost 5 cents for admission), and saw that movies appealed mainly to working-class immigrants. With partners Daniel Frohman and Charles Frohman, he planned to offer motion pictures that would appeal to the middle class by featuring leading theatrical players of the time (leading to the slogan "famous players in famous plays"). By 1913, Famous Players had completed five films and Zukor was on his way to success. That same year, fellow aspiring producer Jesse L. Lasky opened the Lasky Feature Play Company with money borrowed from his brother-in-law - the founder of [[Goldwyn Pictures]] (later part of [[Metro-Goldwyn-Mayer Studios]]) Samuel Goldfish (later known as Samuel Goldwyn). The Lasky company hired Cecil B. DeMille, a stage director with virtually no film experience, as their first employee; DeMille would find a suitable location site in Hollywood for his first film ''The Squaw Man'' (1914). | |||
In 1914, Famous Players was renamed '''Paramount Pictures Corporation'''. Lasky left Paramount in 1932, with Zukor blaming him for the studio's financial issues at the time. In 1948, Paramount was taken to the United States Supreme Court. This case, known as ''United States v. Paramount Pictures, Inc.'', resulted in studios being forced to divest themselves of their theater holdings and, in addition to the concurrent rise of television, would mark the beginning of the end for the old "studio system". In 1959, Adolph Zukor stepped down from running the studio and assumed the role of chairman, which he held until 1964. On March 24, 1966, Paramount was acquired by Gulf+Western Industries, which later became Paramount Communications on June 5, 1989. As part of the acquisition by Gulf+Western, Lucille Ball's Desilu Productions and the Desilu lot were brought under Paramount's control and, in 1967, Desilu was renamed to [[Paramount Television (1967-2006)|Paramount Television]]. | |||
On March 11, 1994, Paramount Communications was merged with [[Viacom Productions|Viacom]]. On December 31, 2005, Viacom split into two companies: one retaining its original name (inheriting Paramount, MTV Networks and BET Networks) and the other being named CBS Corporation (inheriting Paramount's television production and distribution arms, currently known as [[CBS Studios]], [[CBS Media Ventures]] and [[Paramount Global Content Distribution]], respectively), with both companies owned by [[National Amusements]]. Television rights to Paramount's library are currently handled by [[Trifecta Entertainment & Media]]. Paramount relaunched its [[Paramount Television Studios|Paramount Television]] division (now known as "Paramount Television Studios") on March 4, 2013. On August 13, 2019, it was announced that Viacom and CBS would reunite and merge to form ViacomCBS; the merger was completed on December 4, 2019. On February 16, 2022, ViacomCBS was renamed Paramount Global (or simply Paramount for short), named after the studio. | |||
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'''Visuals:''' A picture of the Warner Bros. Studios in Burbank is seen with a {{color|gold}} tint, and ripples slowly before rotating to reveal itself as the WB shield over the quintessential cloud background, both of which are now redone in CGI. The shield continues to rotate as it zooms out to its usual position, with the company byline fading in underneath.<br> | '''Visuals:''' A picture of the Warner Bros. Studios in Burbank is seen with a {{color|gold}} tint, and ripples slowly before rotating to reveal itself as the WB shield over the quintessential cloud background, both of which are now redone in CGI. The shield continues to rotate as it zooms out to its usual position, with the company byline fading in underneath.<br> | ||
'''Visuals:''' The ribboning and the marquee look the same as the first one but with a different lion. The logo begins with the lion (name unknown, possibly Slats) staring to one side, then immediately skips after a second to the lion staring at the other side, then it skips to the lion looking down, turning his head, and looking at the camera with a slight snarl. After that, he roars a bit. After a second, it skips to the lion looking directly at the camera.<br> | '''Visuals:''' The ribboning and the marquee look the same as the first one but with a different lion. The logo begins with the lion (name unknown, possibly Slats) staring to one side, then immediately skips after a second to the lion staring at the other side, then it skips to the lion looking down, turning his head, and looking at the camera with a slight snarl. After that, he roars a bit. After a second, it skips to the lion looking directly at the camera.<br> | ||
Still logo example:<br> | |||
'''Visuals:''' Over a sky background is the 1984 shield logo with the banner inscription "{{color|gold|{{Font|Times New Roman|'''WARNER BROS. TELEVISION'''}}}}".<br> | |||
'''Visuals:''' A picture of an owl standing on a tree branch overlaps a giant white serif "{{Font|Times New Roman|'''P'''}}" with the text "PALLAS PICTURES" above it. Inside the bottom page scroll, which is part of the logo's border, the company's copyright info is seen with two copies of the logo inside a circle with wings besides it.<br> | |||
'''Visuals:''' On a black background is a mountain above a few clouds surrounded by stars. There is text over the mountain reading: | '''Visuals:''' On a black background is a mountain above a few clouds surrounded by stars. There is text over the mountain reading: | ||
<div style='text-align: center;'>'''''{{font|Times New Roman|Paramount}}'''''</div> | <div style='text-align: center;'>'''''{{font|Times New Roman|Paramount}}'''''</div> | ||
<div style='text-align: center;'>'''''{{font|Times New Roman|Pictures}}'''''</div><br> | <div style='text-align: center;'>'''''{{font|Times New Roman|Pictures}}'''''</div><br> | ||
Multiple logos example:<br> | Multiple logos example:<br> | ||
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'''Availability:''' It can be seen on the earliest films under the Paramount Pictures name. Some films are still around, while others are destroyed. | '''Availability:''' It can be seen on the earliest films under the Paramount Pictures name. Some films are still around, while others are destroyed. | ||
* The only surviving movies containing this logo are ''The Squaw Man'', ''The Virginian'', ''The Bargain'', ''The Italian'' and ''The Cheat'', respectively.<br> | * The only surviving movies containing this logo are ''The Squaw Man'', ''The Virginian'', ''The Bargain'', ''The Italian'' and ''The Cheat'', respectively.<br> | ||
'''Availability:''' Seen on films of the era, such as ''Freaks'' (1932), ''Grand Hotel'' (1932), ''Manhattan Melodrama'' (1934), ''The Thin Man'' films from 1934 to 1947, ''The Girl From Missouri'' (1934), ''Riptide'' (1934), ''A Night at the Opera'' (1935), ''Fury'' (1936), ''Libeled Lady'' (1936), ''Camille'' (1936), ''Romeo and Juliet'' (1936), ''The Good Earth'' (1937), ''Captains Courageous'' (1937), ''Topper'' (1937), ''A Day at the Races'' (1937), the ''Andy Hardy'' films from 1937 to 1946, ''The Wizard of Oz'' (1939), ''Goodbye, Mr. Chips'' (1939), ''Ninotchka'' (1939), ''The Philadelphia Story'' (1940), ''Ziegfeld Girl'' (1941), ''Mrs. Miniver'' (1942), ''Gaslight'' (1944), ''The Asphalt Jungle'' (1950), ''The Bad and the Beautiful'' (1952), ''Pat and Mike'' (1952), as well as the 1930s ''The Captain and the Kids'' cartoons. | |||
* The color variant is quite rare, as colorized versions are hardly ever shown on TV or on video. It is, however, seen on the colorized version of ''Babes in Toyland'' (1934), as well as colorized version of ''The Thin Man'' (1934), ''David Copperfield'' (1935) (intact on the Russian channels for the former as well as 2000's local stations airings for the latter), ''Libeled Lady'' (1936), ''Camille'' (1936) and ''A Christmas Carol'' (1938) (intact on the Canadian [[YTV|YTV]]'s airing). Also, this might be seen on some variant recreations of these colorized versions of said films. | |||
* This logo may plaster Slats on current prints of silent films such as ''The Navigator'', ''Greed'', ''Lady of the Night'', ''Go West'', ''Ben-Hur: A Tale of the Christ'', ''Torrent'', ''The Scarlet Letter'' (1926), ''Flesh and the Devil'' and ''The Unknown''; his first appearance as the full-time MGM lion was in ''Our Dancing Daughters''. | |||
* In later years, clips from this logo were reused for the 1993-1998 MGM/UA Home Video logo. | |||
* It was also seen on the reconstructed Turner Classic Movies version of ''London After Midnight.'' | |||
* The last few films to use this logo were ''The Affairs of Dobie Gillis'', ''Big Leaguer'', ''The Actress'', and ''Main Street to Broadway''.<br> | |||
'''Availability:''' | '''Availability:''' | ||
* Appeared on 2007-2020 episodes of first-run syndication programs such as ''Live! with Kelly and Ryan'', and ''Tamron Hall'' among others. | * Appeared on 2007-2020 episodes of first-run syndication programs such as ''Live! with Kelly and Ryan'', and ''Tamron Hall'' among others. | ||