The Audiovisual Identity Database:Tutorials: Difference between revisions
Jump to navigation
Jump to search
The Audiovisual Identity Database:Tutorials (view source)
Revision as of 01:55, 9 August 2024
, 9 August 2024no edit summary
imported>Logofan |
imported>Compooper No edit summary |
||
| Line 235: | Line 235: | ||
===Description Sections=== | ===Description Sections=== | ||
'''Visuals:''' The heart of it all. This is used to describe what happens in the visual identity. Start by stating what the background looks like, and then describe any animations that happen during the sequence. Be very descriptive on this part - try to describe some smaller details if possible. This section should be written in a neutral point-of-view (NPOV) and in third-person; avoid using first-person pronouns. | '''Visuals:''' The heart of it all. This is used to describe what happens in the visual identity. Start by stating what the background looks like, and then describe any animations that happen during the sequence. Be very descriptive on this part - try to describe some smaller details if possible. This section should be written in a neutral point-of-view (NPOV) and in third-person; avoid using first-person pronouns. | ||
*Colored text in descriptions are strongly discouraged, which also includes text visualizations. Doing this does not benefit the text at all, and especially not the reader, because it only sacrifices readability for the sake of flair. | |||
*If the visual is a still image, describe it as best as possible, including the background and objects depicted in the image. | *If the visual is a still image, describe it as best as possible, including the background and objects depicted in the image. | ||
*Take your time on these, and make sure you revise. Leaving certain details out may lead to discrepancies between the description and the actual visuals. | *Take your time on these, and make sure you revise. Leaving certain details out may lead to discrepancies between the description and the actual visuals. | ||
| Line 242: | Line 243: | ||
Animated logo example:<br> | Animated logo example:<br> | ||
'''Visuals:''' Over a black background is a circle made of ribbon-like filmstrips which have two filmstrips flowing out the bottom side, which looks like it's in twos. Underneath the circle is a Greek drama mask. A wreath surrounds it. The circle has the phrase " | '''Visuals:''' Over a black background is a circle made of ribbon-like filmstrips which have two filmstrips flowing out the bottom side, which looks like it's in twos. Underneath the circle is a Greek drama mask. A wreath surrounds it. The circle has the phrase "ARS GRATIA ARTIS" (Latin for "Art for Art's Sake") inscribed at the top, and the bottom is a marquee that reads "A GOLDWYN PICTURE". On the left side is the word "TRADE", and on the right is the word "MARK", with all of the aforementioned text being in serif. Inside the circle is a live-action footage of a lion (name unknown, nicknamed "Leo" by Samuel Goldwyn). The lion moves his head from left to right throughout and does not roar due to movies being silent at the time of the logo's creation.<br> | ||
'''Visuals:''' A picture of the Warner Bros. Studios in Burbank is seen with a | '''Visuals:''' A picture of the Warner Bros. Studios in Burbank is seen with a color|gold tint, and ripples slowly before rotating to reveal itself as the WB shield over the quintessential cloud background, both of which are now redone in CGI. The shield continues to rotate as it zooms out to its usual position, with the company byline fading in underneath.<br> | ||
'''Visuals:''' The ribboning and the marquee look the same as the first one but with a different lion. The logo begins with the lion (name unknown, possibly Slats) staring to one side, then immediately skips after a second to the lion staring at the other side, then it skips to the lion looking down, turning his head, and looking at the camera with a slight snarl. After that, he roars a bit. After a second, it skips to the lion looking directly at the camera.<br> | '''Visuals:''' The ribboning and the marquee look the same as the first one but with a different lion. The logo begins with the lion (name unknown, possibly Slats) staring to one side, then immediately skips after a second to the lion staring at the other side, then it skips to the lion looking down, turning his head, and looking at the camera with a slight snarl. After that, he roars a bit. After a second, it skips to the lion looking directly at the camera.<br> | ||
| Line 254: | Line 255: | ||
The logo is within a thin white border with two vertical columns with the inverted "T" symbol on top, a pattern of downward triangles and two bottom dots below the "T" and two outer white outlines spaced slightly away from the columns.<br> | The logo is within a thin white border with two vertical columns with the inverted "T" symbol on top, a pattern of downward triangles and two bottom dots below the "T" and two outer white outlines spaced slightly away from the columns.<br> | ||
'''Visuals:''' Over a sky background is the 1984 shield logo with the banner inscription " | '''Visuals:''' Over a sky background is the 1984 shield logo with the gold banner inscription "'''WARNER BROS. TELEVISION'''" written in serif.<br> | ||
'''Visuals:''' | '''Visuals:''' | ||
* '''Opening:''' On the film's title card, the logo (The white letter "'''B'''" in a fancy font with a drawing of a flying bee on the bottom right corner of the letter) on both top corners, and the company name on the top center, all inside a frame. | * '''Opening:''' On the film's title card, the logo (The white letter "'''B'''" in a fancy font with a drawing of a flying bee on the bottom right corner of the letter) on both top corners, and the company name on the top center, all inside a frame. | ||
* '''Closing:''' On a black background, the same logo from the opening is shown at the center, as well as the white text | * '''Closing:''' On a black background, the same logo from the opening is shown at the center, as well as the white serif text: | ||
<center | <center><font size=1.5>Distributed by<br><font size=4>'''Paramount Pictures Corporation'''</center> | ||
below the logo. The logo is also inside of a frame.<br> | below the logo. The logo is also inside of a frame.<br> | ||
'''Visuals:''' A picture of an owl standing on a tree branch overlaps a giant white serif " | '''Visuals:''' A picture of an owl standing on a tree branch overlaps a giant white serif "'''P'''" with the serif text "PALLAS PICTURES" above it. Inside the bottom page scroll, which is part of the logo's border, the company's copyright info is seen with two copies of the logo inside a circle with wings besides it.<br> | ||
'''Visuals:''' Over a black background is a mountain above a few clouds surrounded by stars. There is text over the mountain reading | '''Visuals:''' Over a black background is a mountain above a few clouds surrounded by stars. There is stacked italic serif text over the mountain reading "'''Paramount Pictures'''". | ||
Multiple logos example:<br> | Multiple logos example:<br> | ||
'''Visuals:''' | '''Visuals:''' | ||
*Standard version: Over a white background, a dual set of | *Standard version: Over a white background, a dual set of blue lines appear piece by piece, stacking upwards and downwards one after another. Then, six long objects pop in at the top and bottom of the segmented lines, revealing the large, stacked words "'''CBS FOX'''". Then, each letter of the word "'''VIDEO'''" pops in one by one below "'''FOX'''". | ||
*Australian variant: On a blue-black gradient background, two segmented white curved squares and one segmented red square zoom in and out from the screen. The words "'''CBS FOX'''", letter by letter, zoom in to the left side of the screen as another segmented white parallelogram zooms in. As it curves, it fills the screen, and the segments of the CBS/Fox logo zoom out from the top and bottom of the screen, and "TM" zooms in next to it, while the word "'''VIDEO'''" zooms out from the bottom. | |||
*Educational variant: On a blue-red gradient background, a eight-pointed light blue star flashes, and the serif text "A CBS/FOX VIDEO LEARNING EXPERIENCE" fades in. The words stay for several seconds, and then zoom away inward. While this happens, sets of white lines stack upon each other and form the CBS/Fox logo. A white flash below this forms the word "'''VIDEO'''".<br> | |||
Then, each letter of the word " | |||
*Australian variant: On a | |||
*Educational variant: On a | |||
'''Visuals:''' Here are the main variants of this logo: | '''Visuals:''' Here are the main variants of this logo: | ||
*1977-2009: On a black background, two flashes move horizontally throughout the screen, forming parallel | *1977-2009: On a black background, two flashes move horizontally throughout the screen, forming parallel orange outlines from opposite sides of the screen. Both outlines have several slits and curves. Then the flashes move vertically to connect the two lines together, and form an outlined "'''WGBH'''" inside of the new shape. Once finished, an orange flash appears behind the outline. As the flash becomes bright, the WGBH logo fades out, and the stacked text "'''Boston''' Presents" appears in an orange Helvetica font. This was used as a bumper at the beginning of shows. | ||
*1993-2008: Similar to the other logo, but the | *1993-2008: Similar to the other logo, but the WGBH logo is already formed. The flash occurs, but this time the logo does not fade out. Additionally, the word "'''BOSTON'''" fades in, spaced out below the logo in an orange Univers font. | ||
{{color|red|'''Incorrect'''}} example - Description is written in a conversational tone (first-person plural is used to address the logo):<br> | {{color|red|'''Incorrect'''}} example - Description is written in a conversational tone (first-person plural is used to address the logo):<br> | ||
'''Visuals:''' Over a sky background, we see the 1984 shield logo with the banner inscription " | '''Visuals:''' Over a sky background, we see the 1984 shield logo with the banner inscription "WARNER BROS. TELEVISION".<br> | ||
{{color|red|'''Incorrect'''}} example - The appearance of the actual logo is not described:<br> | {{color|red|'''Incorrect'''}} example - The appearance of the actual logo is not described:<br> | ||
'''Visuals:''' On a black background is the Example Productions logo next to a white film camera. | '''Visuals:''' On a black background is the Example Productions logo next to a white film camera. | ||
{{color|red|'''Incorrect'''}} example - Usage of stylized fonts or colored text diminishes readability:<br> | |||
'''Visuals:''' On a black background is the {{color|yellow}} text:<br> | |||
<center>{{Huge|{{Font|Times New Roman|'''{{color|yellow|Example Productions}}'''}}}}</center> | |||
{{Collapse bottom}} | {{Collapse bottom}} | ||
| Line 331: | Line 330: | ||
* Another Australian variant also exists, where the logo appears in the corner and Australian television and radio announcer Pete Smith (most famous for his announcing of the Australian version of ''Sale of the Century'') introduces the film.<br> | * Another Australian variant also exists, where the logo appears in the corner and Australian television and radio announcer Pete Smith (most famous for his announcing of the Australian version of ''Sale of the Century'') introduces the film.<br> | ||
'''Variants:''' | '''Variants:''' | ||
* A <u>version exists on ''Battle Beyond the Stars''</u> with "NEW WORLD PICTURES PRESENTS" under a shut black aperture with a faintly visible | * A <u>version exists on ''Battle Beyond the Stars''</u> with "NEW WORLD PICTURES PRESENTS" under a shut black aperture with a faintly visible blue outline, then it fades to "A ROGER CORMAN PRODUCTION". In this version, we zoom into the aperture as it gains red streaks on each blade and opens up at the end. | ||
* A <u>superimposed variant</u> has the symbol on top of the text "'''NEW WORLD PICTURES INC PRESENTS'''", all of which is in white.<br> | * A <u>superimposed variant</u> has the symbol on top of the text "'''NEW WORLD PICTURES INC PRESENTS'''", all of which is in white.<br> | ||
'''Variants:''' | '''Variants:''' | ||