Channel 4: Difference between revisions
Jump to navigation
Jump to search
→8th ID (2 November 2022-)
imported>NorthernPlaceAVID |
imported>NerdBoy2000 |
||
| Line 356: | Line 356: | ||
{{YouTube|id=tUyBYgJ7CxI|id2=upEsNQe1ETk|id3=nXH8BDLytxo|id4=oj4C0I05pB0|id5=wNPXaysBEvU}} | {{YouTube|id=tUyBYgJ7CxI|id2=upEsNQe1ETk|id3=nXH8BDLytxo|id4=oj4C0I05pB0|id5=wNPXaysBEvU}} | ||
</tabber>'''Visuals:''' On a {{color|green}}/{{color|blue}} cube background, the blocks of the Channel 4 logo grow and spin, forming the logo. The background moves and changes colour throughout the ident, while the 4 changes positions to match with the background. | </tabber>'''Visuals:''' On a {{color|green}}/{{color|blue}} cube background, the blocks of the Channel 4 logo grow and spin, forming the logo. The background moves and changes colour throughout the ident, while the 4 changes positions to match with the background. | ||
'''Trivia:''' | '''Trivia:''' | ||
*These are the first idents since 2004 to feature the full "4" logo for longer than a split second. | *These are the first idents since 2004 to feature the full "4" logo for longer than a split second. | ||
*The 2023 Channel 4 rebrand, including this logo, won two Bronze Clios at the 2023 Clio Entertainment Awards. | *The 2023 Channel 4 rebrand, including this logo, won two Bronze Clios at the 2023 Clio Entertainment Awards. | ||
'''Variants:''' | |||
* On 3 May 2023<ref>https://www.tvhome.co.uk/idents/channel-4/modern-britain/multicoloured-2</ref>, to help promote the Channel 4 corporate rebrand, the ident was updated to feature a more dramatic jingle, different soundscape, and replaced the white Channel 4 logo with a neon {{Color|green}} logo. | |||
* On 7 May 2023<ref>https://www.tvhome.co.uk/idents/channel-4/giant/streaming-service</ref>, a new ident was created to promote the Channel 4 streaming service. This ident opens with a living room containing a television displaying a home screen reminiscent of the Apple TV home screen. After the Channel 4 app is opened, a collage of shows available on the streaming service is panned around the screen. | |||
'''Technique:''' CGI animation by 4Creative and Pentagram. | '''Technique:''' CGI animation by 4Creative and Pentagram. | ||
| Line 370: | Line 369: | ||
'''Audio:''' A calm 4-note jingle (not a rendition of Fourscore in any way for the first time since 2017), followed by ambient synth notes mixed in with whooshes. Composed by Anthony Moore at Factory Studios. | '''Audio:''' A calm 4-note jingle (not a rendition of Fourscore in any way for the first time since 2017), followed by ambient synth notes mixed in with whooshes. Composed by Anthony Moore at Factory Studios. | ||
'''Availability:''' Seen on Channel 4 since 2022. In | '''Availability:''' Seen on Channel 4 since 2022. In its first year of use until 2023, it was used in tandem with the 7th IDs until 2023. | ||
===9th ID (14 June 2023-)=== | ===9th ID (14 June 2023-)=== | ||