Channel 4: Difference between revisions
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→1st ID (November 2, 1982-October 10, 1996)
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* During the 1980s, back when there were no rules about advertising tobacco products on TV in the UK, a commercial for Hamlet's cigars aired that was a parody of the 4 ident, though it was still produced and animated by the same company behind the standard logo. | * During the 1980s, back when there were no rules about advertising tobacco products on TV in the UK, a commercial for Hamlet's cigars aired that was a parody of the 4 ident, though it was still produced and animated by the same company behind the standard logo. | ||
* This ident was also reused on December 28, 2020, as a tribute to Martin Lambie-Nairn, who had died on Christmas Day. | * This ident was also reused on December 28, 2020, as a tribute to Martin Lambie-Nairn, who had died on Christmas Day. | ||
* Similar to the above, the ident was also reused (specifically the "Round And Back" variant, though it slowly zooms in as well) throughout the day on January 22, 2021, alongside other '80s era presentation animations, to promote the show ''It's | * Similar to the above, the ident was also reused (specifically the "Round And Back" variant, though it slowly zooms in as well) throughout the day on January 22, 2021, alongside other '80s era presentation animations, to promote the show ''It's a Sin''. The on-screen bug and break bumpers seen during shows were also modified to show the colors of this logo. | ||
'''Variants:''' There are various versions of this logo. Below are some examples: | '''Variants:''' There are various versions of this logo. Below are some examples: | ||
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* It partially returned for Channel 4's 25th birthday in 2007, on some commercials on C4 and its sister channel E4 as well. | * It partially returned for Channel 4's 25th birthday in 2007, on some commercials on C4 and its sister channel E4 as well. | ||
* It has also made sporadic appearances since then. | * It has also made sporadic appearances since then. | ||
* The clock as a whole was used from 1982-1994, but also reappeared on January 22, 2021, for ''It's | * The clock as a whole was used from 1982-1994, but also reappeared on January 22, 2021, for ''It's a Sin''. | ||
===2nd ID (October 11, 1996-April 1, 1999)=== | ===2nd ID (October 11, 1996-April 1, 1999)=== | ||
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{{YouTube|id=nBCSn3NTlU8}} | {{YouTube|id=nBCSn3NTlU8}} | ||
'''Visuals:''' On a black background, there are three CGI rectangles | '''Visuals:''' On a black background, there are three CGI rectangles, which are in their respective colors: {{color|dodgerblue|blue}}, {{color|red}}, and {{color|gold|yellow}}, stretching and rotating in various directions, eventually forming a simplified "'''4'''". It stays still for a few seconds before rotating and stopping again. | ||
'''Technique:''' CGI animation by award-winning designer/director Matt Forrest of Snapper Films. | '''Technique:''' CGI animation by award-winning designer/director Matt Forrest of Snapper Films. | ||