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=== Background === | === Background === | ||
Shochiku was founded in 1895 as a kabuki theater company. Its name was read as "Matsutake" after the founders, Matsujirou Shirai and Takejirou Otani, until 1937, when it was officially changed to "Shochiku", the Chinese reading of the name, as opposed to the initial Japanese. The film production division, Shochiku Kinema, was established in 1920. | Shochiku was founded in 1895 as a kabuki theater company. Its name was read as "Matsutake" after the founders, Matsujirou Shirai and Takejirou Otani, until 1937, when it was officially changed to "Shochiku", the Chinese reading of the name, as opposed to the initial Japanese. The film production division, Shochiku Kinema, was established in 1920. | ||
=== 1st Logo (1929) === | === 1st Logo (1929) === |