Shochiku: Difference between revisions

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'''Logo:''' On a brick wall, we see the name of the company: "松竹キネマ株式會社" ("Shochiku Kinema Co., Ltd."), written from right to left. Below that is the Shochiku Kinema symbol and the year 1929, and on the bottom of the screen is the text "蒲田作品", which means "Kamata Production" (referring to the company's main studio in Kamata), also written from right to left.

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'''Logo:''' Over a set of clouds on a dark background, an archer is seen standing on the Shochiku Kinema symbol about to shoot an arrow. The same text from before is seen, with "松竹キネマ株式會社" arched above the archer, "蒲田" and "作品" on the right and left sides of the archer, respectively, and the year 1930 below everything else. All kanji are written from right to left like before.

'''Availability:''' Seen on films made by Shochiku Kinema in 1930.

===3rd Logo (1931)===

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'''Logo:''' The logo opens to a scene of a city set in stone with a giant man standing above it, his leg raised. The name of the Kamata Films studio is in the upper left corner. The Shochiku Kinema symbol is in the center of the screen. Below it is the name of the Shochiku Kinema company.

===4th Logo (1932)===

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'''Logo:''' On a stone background featuring an abstract human figure holding a sword on the left side and an image of a lion lying down, with the year 1932 written on it, toward the bottom. The name of the Kamata Films studio (now displayed as "蒲田映画") is on top of the screen. Below that is the Shochiku Kinema symbol. Below the lion is the name of the Shochiku Kinema company.

===5th Logo (1933)===

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'''Logo:''' On a gray background, ornate decorations can be seen. In a field in the center of the decorations are the symbol of the main Shochiku company and the year 1933. Above that is the name of the Kamata Films studio. Below the decorations is the name of the Shochiku Kinema company.

===6th Logo (1934)===

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'''Logo:''' A large representation of an eagle on a honeycomb-like background can be seen. The year 1934 and the symbol of the main Shochiku company can be seen to the left of the eagle's head. On his wings are the name of the Kamata Films studio and the Shochiku Kinema company.

===7th Logo (1935)===

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'''Logo:''' TBA

===8th Logo (1935-1936)===

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'''Logo:''' The logo consists of a representation of a warrior riding a horse, holding a spear and shield. On the shield is the year of production (1935 or 1936) and the symbol of the Shochiku Kinema company. Above the image is the name of the Kamata Films studio, and below is the name of the Shochiku Kinema company.

===9th Logo (1936)===

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'''Logo:''' The logo opens with a view of Mt. Fuji with moving clouds in front of it. In the center of the screen, the name of Shochiku's Ōfuna Films studio (大船映画) can be seen. The Shochiku Kinema symbol separates the name in two, and around it are the words "AN OHFUNA PICTURE". On the bottom, the name of the Shochiku Kinema company can be seen.

'''Availability:''' Presumably seen on films produced by Shochiku Kinema at the Ōfuna Films studio in 1936.

==Shochiku Films==

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'''Logo:''' An updated version of the last logo, with more clouds. In the center of the screen, Shochiku's name and the name of the Ōfuna Films studio, separated into two halves by the symbol of the newly-merged company, can be seen.

===2nd Logo (1937-1943, 1945-1946)===

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'''Logo:''' The logo opens to a scene of the symbol of the consolidated Shochiku company on a spinning paper fan or wheel. The characters "松竹映畫" (meaning "Shochiku Films") "flip" into the frame above the fan. These are followed by the characters "製作" on the bottom left of the fan and "提供" on the bottom right (meaning "production" and "offering/sponsoring", respectively, here used in the sense of the English word "presents"). Then, the company's full name appears below the fan, and the image fades out. This time, all kanji are written from left to right.

===3rd Logo (1943-1944)===

'''Logo:''' The logo opens with Mt. Fuji with moving clouds in front of it. The Shochiku Films name is in the center of the screen. On the bottom of the screen there is some text. (TBA)

===4th Logo (1947)===

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'''Logo:''' The logo opens with a bouquet of flowers and a glass-like ring spinning around it. Five stars and the kanji for Shochiku Films (now displayed as "松竹映画" from this point on) can be seen on the ring. Below the bouquet is the year 1947, written in transparent numbers.

===5th Logo (1948)===

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'''Logo:''' On a background with stars that shine occasionally, the Shochiku symbol can be seen. A bouquet of flowers balancing on a spinning globe, lit from the back, appears behind it. The symbol retreats into the background and disappears when it reaches the bouquet. Then, the words for "Shochiku Films" appear above the bouquet. The year 1948 on the globe appears from the right and the globe stops spinning when the numbers are directly under the bouquet.

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'''Logo:''' The logo opens with the camera zooming in on a spinning globe on a background of shining stars. When it gets close, the zooming stops and a light appears behind the globe. The kanji for Shochiku Films "flip" in from the bottom of the screen and the Shochiku symbol appears beneath them. Then, the year 1949 or 1950 appears below the symbol and the logo fades out.

'''Availability:''' Seen on Shochiku productions from 1949 and 1950.

===7th Logo (1951)===

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'''Logo:'''  The logo opens with a globe spinning on top of clouds. It stops spinning and the words for "Shochiku Films" appear. Then, the Shochiku symbol and the year 1951 appear below the words and the logo fades out.

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'''Logo:''' We see a picture of Mount Fuji with moving clouds. The white kanji "松竹映画" (which means "Shochiku Films") in a semi-cursive script and a small fan (Shochiku's emblem) fade in.

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'''Logo:''' It's basically a redone variant of the previous logo, with an orange light behind the mountain at the beginning of the logo to constitute the transition between the beginning and duration of the day. The white kanji "松竹映画" and the Shochiku fan fade in, with the kanji now in a bold Mincho type and the fan looking more streamlined than its previous appearance.

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'''Logo:''' We see a view of Mt. Fuji with clouds at the bottom, and it zooms closer to the mountain. As the clouds clear, we see the Shochiku Films text, and under it is the Shochiku fan with the word "Shochiku" below it in an italic sericffont.

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'''Logo:''' The logo opens with the aurora borealis or northern lights. They ripple and transform into a stylized Mount Fuji. A gold version of the new Shochiku logo (the Shochiku fan and the company's name in a bold, uppercase Times-like font next to the fan) fades in. The logo shines and the top of Mt. Fuji fades from blue to yellow.

'''Availability:''' Seen on Shochiku films from the era. Outside of Japan, it is usually kept intact on US releases of Japanese films and anime released by Shochiku such as the 2003 version of ''Zatoichi'' (distributed by [[Miramax Films|Miramax]]), ''Tsubasa Chronicle/xxxHoliC: The Movies'' (2005), ''Vexille'' (2007), ''Shinobi: Heart Under Blade'' (2005) (all distributed by [[Funimation]]), and the ''K-On!'' movie (2011, distributed by [[Sentai Filmworks]]). Its earliest appearence was on ''Cardcaptor Sakura Movie 2: the Sealed Card''.

===12th Logo (December 2014, 2019-)===

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'''Logo:''' From a bird's-eye view, a drop of black ink falls onto a white canvas, its splash spreading out to create an artistic 3D rendition of Mount Fuji. The camera then moves to show the mountain at the now-familiar front angle as the darkest ink of the mountain dissolves into white particles, revealing a blue-gray hue behind. When the camera is at the front angle, the kanji "松竹" (which means "Shochiku"), the Shochiku fan and "Shochiku" in a much smaller font (in uppercase and below the fan) fade in.

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'''Logo:''' Essentially a modernized, high-definition version of the 1951-1980 logo. The kanji "松竹" (Shochiku) and the 2003 Shochiku fan and the wordmark (below the fan) fade in.

'''Availability:''' Seen on Shochiku films starting with ''The Next Generation Patlabor Chapter 7'' on January 10, 2015. Outside of Japan, the only film with US releases bearing this logo, as of the end of 2015, is ''Love Live! The School Idol Movie'' (2015). Also appears on ''Magical Girl Lyrical Nanoha: Reflection'' (2017) and ''Magical Girl Lyrical Nanoha: Detonation'' (2018).

'''Availability:''' Precedes the "Mt. Fuji VIII" logo on several films made in 2015.

[[Category:Film logos]]

[[Category:Japan]]

[[Category:Japanese film logos]]