Shochiku: Difference between revisions
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→12th Logo (December 2014, 2019-)
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'''Logo:''' From a bird's-eye view, a drop of black ink falls onto a white canvas, its splash spreading out to create an artistic 3D rendition of Mount Fuji. The camera then moves to show the mountain at the now-familiar front angle as the darkest ink of the mountain dissolves into white particles, revealing a blue-gray hue behind. When the camera is at the front angle, the kanji "松竹" (which means "Shochiku"), the Shochiku fan and "Shochiku" in a much smaller font (in uppercase and below the fan) fade in. | '''Logo:''' From a bird's-eye view, a drop of black ink falls onto a white canvas, its splash spreading out to create an artistic 3D rendition of Mount Fuji. The camera then moves to show the mountain at the now-familiar front angle as the darkest ink of the mountain dissolves into white particles, revealing a blue-gray hue behind. When the camera is at the front angle, the kanji "松竹" (which means "Shochiku"), the Shochiku fan and "Shochiku" in a much smaller font (in uppercase and below the fan) fade in. | ||
'''Variants:''' | |||
* For Shochiku's Blue Line label introduced alongside this logo, which would have been dedicated to showcasing up-and-coming talent had the logo been in use, the animation is largely the same but Mount Fuji is depicted as a ''Tron''-esque digital design, the Shochiku fan is blue and the text presented is "Shochiku Blue Line" entirely in English. | |||
* When the logo was finally used in 2019, the text is the same as the "Blue Line" variant, although without the aforementioned text. | |||
'''Trivia:''' The logo was designed by Tokyo-based art and design company teamLab. | '''Trivia:''' The logo was designed by Tokyo-based art and design company teamLab. | ||
'''Technique:''' Absolutely beautiful CGI. | '''Technique:''' Absolutely beautiful CGI. | ||
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'''Availability:''' For many years this logo was unused. The fact that the logo is listed on teamLab's portfolio alongside products that are definitively in use asserts its official status and suggests that it was a pitch for a new logo that lost out to the next logo. Nevertheless, the logo can be seen on teamLab's official YouTube channel. Eventually the logo would appear on movies such as ''Josee, the Tiger and the Fish'' and ''Sing a Bit of Harmony''. | '''Availability:''' For many years this logo was unused. The fact that the logo is listed on teamLab's portfolio alongside products that are definitively in use asserts its official status and suggests that it was a pitch for a new logo that lost out to the next logo. Nevertheless, the logo can be seen on teamLab's official YouTube channel. Eventually the logo would appear on movies such as ''Josee, the Tiger and the Fish'' and ''Sing a Bit of Harmony''. | ||
===13th Logo (January 10, 2015- )=== | ===13th Logo (January 10, 2015- )=== | ||