JOAX-DTV (Nippon Television): Difference between revisions

*July 1, 1972-September 30, 2001: The first part of this ident is a colorized version of the original one, where the big N is {{Font color|steelblue|steel blue}} (with "TV" in {{Font color|#1e90ff|light blue}}), the birdcage is {{Font color|#d2b48c|brown}}, and the doves are {{Font color|blue|blue}}. When the last dove zooms towards us, it morphs into glittering sparkles that form a wreath of confetti over a black background; the stars in that wreath quickly turn into doves, and a star shines in the center of that wreath. The wordmark "NTV", in white, shines and zooms in, without its color switching this time. The background becomes a very {{Font color|navy|dark blue}} color. The text "日本テレビ" ("Nippon Television") scrolls left, in the same font as the one seen in the original ident, but colored {{Font color|orange|orange}}. We cut to a new channel info screen set on a white background; there is a tile-like animation done three times, revealing different white text (the first screen shows "JOAX-TV" over a series of {{Font color|orange|orange}} tiles, the second shows "4チャンネル" ("Channel 4") over a series of {{Font color|blue|blue}} tiles, with the "4" bigger than the rest, and the third shows "日本テレビ" over a series of combined {{Font color|blue|blue}} and {{Font color|orange|orange}} tiles). Afterwards, the end card is shown.

*** The reason why the bottom text is displayed as "Tokyo" because NTV at that time planned to expand their broadcasting operations to the entire country (with each city that would have its own NTV-affiliated TV station display its name as the bottom text of a local version of this end card), but the then-current broadcast license issued to them was limited to the Kanto region only.  

** August 28, 1958-June 30, 1972: Same as the 1953 end card, but "JOAX-TV" is now displayed at the upper left, and "日本テレビ" is displayed at the lower right.

** January 1, 1978-September 30, 2001: On a white background, the newly-introduced corporate emblem of Nippon Television is displayed in an {{Font color|#184ec6|indigo}} color. "JOAX-TV" is displayed at the upper-left of the screen in {{Font color|red|red}} and "日本テレビ" is displayed at the lower-right of the screen in {{Font color|gray|gray}}.

'''Variant''': On July 24, 2011 (the date when Japanese analog television switched off in most regions), at 11:58 PM local time, the 1972-1977 version of this ident was broadcast on NTV's analog signal in Tokyo, with the addition of the text "58年間 ありがとうございました" ("Thank you for 58 years"), displayed on lower-left corner of the end card, in white. Both lower text elements form this message: "Thank you for 58 years [of analog television broadcasts], Nippon Television."

'''Music/Sounds''': A custom-made orchestra piece (composed by Shirō Fukai) titled "Hato no Kyūjitsu" (鳩の休日, "Doves' Day Off") that had been slightly reorchestrated in 1972 and 1978. The 1972 version was used until September 27, 1978, while the 1978 version, performed by the Yomiuri Nippon Symphony Orchestra, was used from September 28, 1978 onwards. During the part with the network information, an announcer can be heard, which varies due to the logo's usage:

* July 1, 1972-September 27, 1978, July 24, 2011: Currently-unidentified female announcer, who says "JOAX-TV, Channel 4, this is Nippon Television." From this point on, the station's broadcasting frequencies are not stated anymore in the ident, instead appearing on the test card (along with the station's transmission output) that is broadcasted before the ident is shown.

* September 28, 1978-March 31, 1987: Mihoko Kosaka, same spiel as before.

* April 1, 1987-September 30, 2001: Hiroko Ogiwara; same spiel as before on the main sound multiplex channel, and "JOAX-TAM, this is NTV, television sound multiplex broadcasting." on the second channel. There is a delay of about one-halfth of a second between the two spiels.