Rankin/Bass Animated Entertainment: Difference between revisions

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Rankin/Bass Animated Entertainment (view source)

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===Background===  
===Background===  
'''Rankin/Bass Animated Entertainment''' was formed in September 1960 by Arthur '''Rankin''', Jr. and Jules '''Bass''' as '''Videocraft International'''; it was renamed to Rankin/Bass in 1968. In 1971, the company was acquired by [[Tomorrow Entertainment]] and distributed by [[Viacom (1971-2006)|Viacom Enterprises]], while [[Broadway Video]] acquired the rights to the pre-1974 library in 1988. It was later acquired by [[Telepictures Productions|Telepictures]] on January 24, 1983 and then became a subsidiary of [[Lorimar-Telepictures]]. The studio closed in 1987 as a result of TV show failures like ''The Comic Strip'', and its partnership was dissolved in 2001 after the production of the studio's last Christmas special ''Santa, Baby!''.
'''Rankin/Bass Animated Entertainment''' was formed in September 1960 by Arthur '''Rankin''', Jr. and Jules '''Bass''' as '''[[Videocraft International]]'''; it was renamed to Rankin/Bass in 1968. In 1971, the company was acquired by [[Tomorrow Entertainment]] and distributed by [[Viacom (1971-2006)|Viacom Enterprises]], while [[Broadway Video]] acquired the rights to the pre-1974 library in 1988. It was later acquired by [[Telepictures Productions|Telepictures]] on January 24, 1983 and then became a subsidiary of [[Lorimar-Telepictures]]. The studio closed in 1987 as a result of TV show failures like ''The Comic Strip'', and its partnership was dissolved in 2001 after the production of the studio's last Christmas special ''Santa, Baby!''.


The pre-1974 library is currently owned by [[NBCUniversal]] on behalf of [[DreamWorks Animation]] through their [[DreamWorks Classics]] label, while the post-1974 library is owned by [[Warner Bros. Television|Warner Bros. Entertainment, Inc.]] except for ''The Jackson 5ive'', which is distributed by [[CBS Media Ventures]]. Rankin/Bass's theatrical film library is currently split amongst different companies. [[StudioCanal]] owns ''The Wacky World of Mother Goose'' and ''Mad Monster Party'' since both movies were released by [[Embassy Films Associates|Embassy Pictures]], ''The Last Unicorn'' is currently owned by [[ITV Studios]] (released by [[ITC Entertainment Group|ITC]]) and [[Universal Pictures]] owns ''Willy McBean and his Magic Machine'' via DreamWorks Animation and ''King Kong Returns''.
The pre-1974 library is currently owned by [[NBCUniversal]] on behalf of [[DreamWorks Animation]] through their [[DreamWorks Classics]] label, while the post-1974 library is owned by [[Warner Bros. Television|Warner Bros. Entertainment, Inc.]] except for ''The Jackson 5ive'', which is distributed by [[CBS Media Ventures]]. Rankin/Bass's theatrical film library is currently split amongst different companies. [[StudioCanal]] owns ''The Wacky World of Mother Goose'' and ''Mad Monster Party'' since both movies were released by [[Embassy Films Associates|Embassy Pictures]], ''The Last Unicorn'' is currently owned by [[ITV Studios]] (released by [[ITC Entertainment Group|ITC]]) and [[Universal Pictures]] owns ''Willy McBean and his Magic Machine'' via DreamWorks Animation and ''King Kong Returns''.


{{SeparateTOC
{{SeparateTOC
|Videocraft International|
{{ImageTOC
|GW227H153.jpg|1st Logo (September 1, 1961-November 24, 1966)
|GW263H199.jpg|2nd Logo (June 1966-November 23, 1968)
}}
|Rankin/Bass Productions|
|Rankin/Bass Productions|
{{ImageTOC
{{ImageTOC
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}}
}}
}}
}}
==Videocraft International==
===1st Logo (September 1, 1961-November 24, 1966)===
<gallery mode="packed" heights="200">
File:GW227H153.jpg
File:GW200H52.jpg
File:GW196H152.jpg
Videocraft Productions (1960) (A) (Taken from The New Adventures of Pinocchio).png
Videocraft Productions (1960) (B) (Taken from The New Adventures of Pinocchio).png
File:GW223H153.jpg
Videocraft Productions (1964) (Taken from Return to Oz).png
File:GW198H154.jpg
File:GW204H153.jpg
Videocraft-Dentsu Pictures (1965) (Taken from Willy McBean and His Magic Machine).png
Videocraft International (1966) (Taken from The Ballad of Smokey the Bear).png
</gallery>
'''Logo:''' This superimposed logo features three TV tube-like shapes. One is at the bottom, and the other two are stacked on the left and right corners of the bottom tube, which, when together, resemble Mickey Mouse's head or a water molecule (though it is probably supposed to be a V shape). The company byline appears as "A VIDEOCRAFT INTERNATIONAL PRODUCTION" or "A VIDEOCRAFT PRODUCTION".
'''Variants:'''
* On some productions such as the current version of ''Rudolph the Red-Nosed Reindeer'' and ''The Ballad of Smokey the Bear'', the logo is colored white and the tubes are equal size.
* On the original 1964 version of ''Rudolph the Red-Nosed Reindeer'', the logo is written on one of the packages being delivered by an elf. On current airings, the logo appears over a shot of Santa Claus in his sleigh.
* On ''Return to Oz'' (the 1964 animated special), the logo zooms out and rotates into place, as well as focusing into view.
* On ''Willy McBean and His Magic Machine'', the logo is {{color|yellow}} and it reads as "a Videocraft/Dentsu picture" with the tube logo in between the names.
'''Technique:''' None.
'''Music/Sounds:''' Usually the outro of a TV show or special.
'''Availability:''' Uncommon. Since it's an in-credit logo, it's generally preserved on most prints. Can be found on TV shows or specials from the time that used it, such as ''The New Adventures of Pinocchio'', ''The Tales of the Wizard of Oz'', ''The Ballad of Smokey the Bear'', and the 1964 TV Christmas special ''Rudolph the Red-Nosed Reindeer''.
===2nd Logo (June 1966-November 23, 1968)===
<gallery mode="packed" heights="200">
File:GW263H199.jpg
</gallery>
{{YouTube|id=hnNRGtylFY4}}
'''Logo:''' Over a white background, we see three colorized TV tubes aside each other, as in the infamous "V" design from the previous logo. The name "ARTHUR RANKIN, Jr." pops up in the {{color|blue}} tube on the left, while the name "JULES BASS" pops up in the {{color|green}} tube on the right. The third tube (which is {{color|orange}}) on the bottom has "Production" appear in it and "AN" above the logo, revealing the phrase as "AN ARTHUR RANKIN, Jr.-JULES BASS Production". We pan out to reveal the words "VIDEOC{{Big|r}}AFT International Limited" appearing in black underneath the logo. There is a very notable tilt to the entire logo.
'''Trivia:''' This logo was restored in 1997 by Rankin/Bass historian Rick Goldschmidt and is featured in his book ''The Enchanted World of Rankin/Bass: A Portfolio''.
'''Technique:''' Camera-controlled 2D animation by [[Toei Animation]].
'''Music/Sounds:''' A strum and two horn notes, followed by a 6-note flute tune, a piano keystroke, and a dramatic finish. Bongos play throughout the whole thing. The music was composed by Maury Laws and Jules Bass.
'''Availability:''' Extinct. This was last seen on original airings of ''The King Kong Show'', and the 1967 ''Cricket on the Hearth'' special. Current TV airings and DVD/Blu-ray releases of both plaster this logo with the first Rankin/Bass logo.
'''Legacy:''' This logo's music would be more well-known when the company became Rankin/Bass.


==Rankin/Bass Productions==
==Rankin/Bass Productions==
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{{Animation-Navbox}}{{Navbox-Comcast}}{{Navbox-WarnerBrosDiscovery}}
{{Animation-Navbox}}{{Navbox-Comcast}}{{Navbox-WarnerBrosDiscovery}}
{{Chronology|[[Videocraft International]]}}
[[Category:United States]]
[[Category:United States]]
[[Category:Animation logos]]
[[Category:Animation logos]]
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