Digital Cinema Media: Difference between revisions
Jump to navigation
Jump to search
no edit summary
imported>Dison (added videos and some notes) |
imported>Vidpro23 No edit summary |
||
| Line 2: | Line 2: | ||
===Background=== | ===Background=== | ||
'''Digital Cinema Media''' ('''DCM''') is Europe's most profitable cinema advertising company, formed by UK cinema chains [[Odeon Cinemas (UK)|Odeon]] and [[Cineworld Cinemas (UK)|Cineworld]]. It started off in the | '''Digital Cinema Media''' ('''DCM''') is Europe's most profitable cinema advertising company, formed by UK cinema chains [[Odeon Cinemas (UK)|Odeon]] and [[Cineworld Cinemas (UK)|Cineworld]]. It started off in the 60s/70s as '''Rank Screen Advertising''' ('''RSA'''), supplying adverts for Rank/Odeon cinemas (hence the name). They stayed like this until 1996, when they were bought by [[Carlton Television (UK)|Carlton Communications]] and were renamed '''Carlton Screen Advertising'''. The company's UK and Irish services were split after Odeon and Cineworld acquired the UK operations and renamed it to its current name; Carlton's operations in Ireland remained until March 2014, when it was rebranded as [[Wide Eye Media (Ireland)|Wide Eye Media]]. This was the last Carlton-owned company to use their name, long after their merger with [[Granada Television (UK)|Granada]] in 2004 to form [[ITV (UK)|ITV plc.]] | ||
==Rank Screen Advertising== | ==Rank Screen Advertising== | ||
| Line 54: | Line 54: | ||
'''Editor's Note:''' None. | '''Editor's Note:''' None. | ||
===4th Logo (1988- | ===4th Logo (1988-Fall 1992)=== | ||
{{YouTube|id=t4-CRxQ68J8}} | {{YouTube|id=t4-CRxQ68J8}} | ||
'''Nickname:''' "Projector Parts" | '''Nickname:''' "Projector Parts" | ||
| Line 70: | Line 70: | ||
'''Editor's Note:''' The sudden cuts between the scenes make this logo quite jarring. Nonetheless, it's a favourite of many cinema fans. | '''Editor's Note:''' The sudden cuts between the scenes make this logo quite jarring. Nonetheless, it's a favourite of many cinema fans. | ||
=== | ==RSA Advertising== | ||
===(Fall 1992-September 1995)=== | |||
{{YouTube|id=z_sMKkpfA0E}} | {{YouTube|id=z_sMKkpfA0E}} | ||
'''Nicknames:''' "RSA", "Not To Be Confused With The Hip-Hop Producer", "Rank Screen Advertising Advertising", "Redundant Name" | '''Nicknames:''' "RSA", "Not To Be Confused With The Hip-Hop Producer", "Rank Screen Advertising Advertising", "Redundant Name" | ||
| Line 85: | Line 86: | ||
'''Editor's Note:''' The abbreviation "RSA" already contains "Advertising", which makes the use of that word under the logo redundant, hence the nicknames. | '''Editor's Note:''' The abbreviation "RSA" already contains "Advertising", which makes the use of that word under the logo redundant, hence the nicknames. | ||
==Cinema Media== | |||
===(September 1995-March 1997)=== | |||
{{YouTube|id=MrzHl6TFVGQ}} | |||
'''Nicknames:''' | |||
'''Logo:''' | |||
*'''Opening:''' A filmreel with film coming out appears in a misty blue area, and another filmreel appears. The reels fly through the area as they enter an orange area and film comes out of the other reel. The two reels merge into one and enters a white flash, which fades to "Cinema Media An RSA Advertising Company" with a white dot above it on a black background. Seven lines materialize out of the dot. | |||
*'''Closing:''' The opening fades in, starting after the first 4.5 seconds. The company's address (127 Wardour Street, London W1V 4NL) appears at the end. | |||
'''FX/SFX:''' CGI animation. | |||
'''Music/Sounds:''' | |||
'''Availability:''' Extinct. | |||
'''Editor's Note:''' | |||
==Carlton Screen Advertising== | ==Carlton Screen Advertising== | ||
===( | ===(March 1997-December 2008 [March 2014 in Ireland])=== | ||
{{YouTube|id=HjEchu4Qnxk|id2=VKxxwHv2jAY}} | {{YouTube|id=HjEchu4Qnxk|id2=VKxxwHv2jAY}} | ||
'''Nicknames:''' "Flaming Rod", "Flaming Carlton Star" | '''Nicknames:''' "Flaming Rod", "Flaming Carlton Star" | ||
| Line 95: | Line 113: | ||
*'''Closing:''' There were two closing versions. The first version fades in to the end result, having the rod cool down. The second version cuts in, then the rod and background fade out, leaving the logo on a black background. | *'''Closing:''' There were two closing versions. The first version fades in to the end result, having the rod cool down. The second version cuts in, then the rod and background fade out, leaving the logo on a black background. | ||
'''FX/SFX:''' Live-action; designed and filmed by | '''FX/SFX:''' Live-action; designed and filmed by Lambie-Nairn, known for creating many other British idents. | ||
'''Music/Sounds:''' A bunch of sound effects of the iron. Amidst that, a short horn sounder is played, followed by a "big bang" and heated fizzing when the star rod hits into the screen. | '''Music/Sounds:''' A bunch of sound effects of the iron. Amidst that, a short horn sounder is played, followed by a "big bang" and heated fizzing when the star rod hits into the screen. | ||