Digital Cinema Media: Difference between revisions
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===Background=== | ===Background=== | ||
Digital Cinema Media ('''DCM''') is Europe's most profitable cinema advertising company, formed by UK cinema chains [[Odeon Cinemas (UK)|Odeon]] and [[Cineworld Cinemas (UK)|Cineworld]]. It started off in the 60's/70's as Rank Screen Advertising ('''RSA'''), supplying adverts for Rank/Odeon cinemas (hence the name). They stayed like this until 1996, when they were bought by [[Carlton Television (UK)|Carlton Communications]] and were renamed Carlton Screen Advertising. The company's UK and Irish services were split after Odeon and Cineworld acquired the UK operations and renamed it to its current name; Carlton's operations in Ireland remained until March 2014, when it was rebranded as [[Wide Eye Media (Ireland)|Wide Eye Media]]. This was the last Carlton-owned company to use their name, long after their merger with [[Granada Television (UK)|Granada]] in 2004 to form [[ITV (UK)|ITV plc.]] | '''Digital Cinema Media''' ('''DCM''') is Europe's most profitable cinema advertising company, formed by UK cinema chains [[Odeon Cinemas (UK)|Odeon]] and [[Cineworld Cinemas (UK)|Cineworld]]. It started off in the 60's/70's as '''Rank Screen Advertising''' ('''RSA'''), supplying adverts for Rank/Odeon cinemas (hence the name). They stayed like this until 1996, when they were bought by [[Carlton Television (UK)|Carlton Communications]] and were renamed '''Carlton Screen Advertising'''. The company's UK and Irish services were split after Odeon and Cineworld acquired the UK operations and renamed it to its current name; Carlton's operations in Ireland remained until March 2014, when it was rebranded as [[Wide Eye Media (Ireland)|Wide Eye Media]]. This was the last Carlton-owned company to use their name, long after their merger with [[Granada Television (UK)|Granada]] in 2004 to form [[ITV (UK)|ITV plc.]] | ||
==Rank Screen Advertising== | ==Rank Screen Advertising== | ||
===1st Logo (1969?-1973)=== | ===1st Logo (1969?-1973)=== | ||
[[File:Rank Screen Advertising Presents.jpg|center|350px]] | [[File:Rank Screen Advertising Presents.jpg|center|350px]] | ||
{{YouTube|id=MSrWtCoWD5A}} | |||
'''Nickname:''' "The Cube/Pyramid in the Abyss" | '''Nickname:''' "The Cube/Pyramid in the Abyss" | ||
'''Logo:''' | '''Logo:''' | ||
*'''Opening:''' On a black background, a bunch of {{Color|green}} squares inside of each other are seen in the center of the screen. The squares then roll to the left, revealing it's a cube with that pattern on it. The cube then rolls more in sync with the music until it turns to reveal "{{Color| | *'''Opening:''' On a black background, a bunch of {{Color|green}} squares inside of each other are seen in the center of the screen. The squares then roll to the left, revealing it's a cube with that pattern on it. The cube then rolls more in sync with the music until it turns to reveal "{{Color|gold|'''Rank Advertising Films presents'''}}" in an abstract font dead center of the screen. | ||
*'''Closing:''' On the same background, a pyramid with a spiral pattern on it rolls until it shows the address off-center. | *'''Closing:''' On the same background, a pyramid with a spiral pattern on it rolls until it shows the address off-center. | ||
'''FX/SFX:''' Stop-motion animation | '''FX/SFX:''' Stop-motion animation. | ||
'''Music/Sounds:''' A dark piano and cello tune that plays in sync with the animation. | '''Music/Sounds:''' A dark piano and cello tune that plays in sync with the animation. | ||
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===2nd Logo (1973-1977)=== | ===2nd Logo (1973-1977)=== | ||
{{YouTube|id=gsF7TRwkAUw}} | |||
'''Nickname:''' "70's Space", "Countdown In Space" | '''Nickname:''' "70's Space", "Countdown In Space" | ||
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===3rd Logo (1977-1988)=== | ===3rd Logo (1977-1988)=== | ||
{{YouTube|id=aR2CCwi14x8|id2=_1uXHiNaG38}} | |||
'''Nickname:''' "70's Space II" | '''Nickname:''' "70's Space II" | ||
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===4th Logo (1988-1996)=== | ===4th Logo (1988-1996)=== | ||
{{YouTube|id=t4-CRxQ68J8}} | |||
'''Nickname:''' "Projector Parts" | '''Nickname:''' "Projector Parts" | ||
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*'''Closing:''' The projector lens is already revealed and the light wipes the name and the address in. | *'''Closing:''' The projector lens is already revealed and the light wipes the name and the address in. | ||
'''FX/SFX:''' | '''FX/SFX:''' All CGI effects. | ||
'''Music/Sounds:''' A rather generic tune, with a kind of "whoosh" sound whenever light shines. | '''Music/Sounds:''' A rather generic tune, with a kind of "whoosh" sound whenever light shines. | ||
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===5th Logo (Early 1990's)=== | ===5th Logo (Early 1990's)=== | ||
{{YouTube|id=z_sMKkpfA0E}} | |||
'''Nicknames:''' "RSA", "Not To Be Confused With The Hip-Hop Producer", "Rank Screen Advertising Advertising", "Redundant Name" | '''Nicknames:''' "RSA", "Not To Be Confused With The Hip-Hop Producer", "Rank Screen Advertising Advertising", "Redundant Name" | ||
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==Carlton Screen Advertising== | ==Carlton Screen Advertising== | ||
===(1996-2008 [2014 in Ireland])=== | ===(1996-December 2008 [March 2014 in Ireland])=== | ||
{{YouTube|id=HjEchu4Qnxk|id2=VKxxwHv2jAY}} | |||
'''Nicknames:''' "Flaming Rod", "Flaming Carlton Star" | '''Nicknames:''' "Flaming Rod", "Flaming Carlton Star" | ||
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==Digital Cinema Media== | ==Digital Cinema Media== | ||
===1st Logo (2008-2011)=== | ===1st Logo (December 2008-April 2011)=== | ||
{{YouTube|id=Y2M1oQCuOL4}} | |||
'''Nicknames:''' "The Power of Cinema Advertising", "Cinema Slideshow" | |||
'''Logo:''' On a black background, at the top left of the screen, some text says "DISCOVER THE POWER OF CINEMA ADVERTISING". Then two rectangles, one {{Color|blue}} and one {{Color|yellow}}, appear and get increasingly bigger. When they are done, all sorts of pictures/clips of different movies and things start appearing, like clips from ''Ice Age'', a ''Pirates of the Caribbean'' film, and the picture of a guy sitting in a theater eating popcorn, for example. When they are done, a string of light appears and forms the DCM logo with the text "DIGITAL CINEMA MEDIA" underneath it, while at the top left of the screen, the text says "DISCOVER THE POWER OF CINEMA ADVERTISING" and "TO ADVERTISE VISIT DCM.CO.UK". The logo fades out afterwards. | '''Logo:''' On a black background, at the top left of the screen, some text says "DISCOVER THE POWER OF CINEMA ADVERTISING". Then two rectangles, one {{Color|blue}} and one {{Color|yellow}}, appear and get increasingly bigger. When they are done, all sorts of pictures/clips of different movies and things start appearing, like clips from ''Ice Age'', a ''Pirates of the Caribbean'' film, and the picture of a guy sitting in a theater eating popcorn, for example. When they are done, a string of light appears and forms the DCM logo with the text "DIGITAL CINEMA MEDIA" underneath it, while at the top left of the screen, the text says "DISCOVER THE POWER OF CINEMA ADVERTISING" and "TO ADVERTISE VISIT DCM.CO.UK". The logo fades out afterwards. | ||
'''FX/SFX:''' | '''FX/SFX:''' 2D animation. | ||
'''Music/Sounds:''' A short synth tune, which ends with a loud bass note and a crash, followed by 3 more synth notes. | '''Music/Sounds:''' A short synth tune, which ends with a loud bass note and a crash, followed by 3 more synth notes. | ||
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'''Editor's Note:''' None. | '''Editor's Note:''' None. | ||
===2nd Logo (2011-2013)=== | ===2nd Logo (April 2011-January 2013)=== | ||
{{YouTube|id=AoeEpkQ2_bY}} | |||
'''Nicknames:''' "The Power of Cinema Advertising II", "Lanterns" | |||
'''Logo:''' On a black background, we see a bunch of {{Color|red}}-colored lanterns suddenly lighting up. These lanterns are then shown in various formations and colours in several different shots. Eventually, these lanterns reveal the words "DIGITAL CINEMA MEDIA" one-by-one, and at the end they come together to form the DCM logo from the previous logo. Below the logo, the captions "DISCOVER THE POWER OF CINEMA ADVERTISING" and "VISIT DCM.CO.UK" appear. | '''Logo:''' On a black background, we see a bunch of {{Color|red}}-colored lanterns suddenly lighting up. These lanterns are then shown in various formations and colours in several different shots. Eventually, these lanterns reveal the words "DIGITAL CINEMA MEDIA" one-by-one, and at the end they come together to form the DCM logo from the previous logo. Below the logo, the captions "DISCOVER THE POWER OF CINEMA ADVERTISING" and "VISIT DCM.CO.UK" appear. | ||
'''FX/SFX:''' | '''FX/SFX:''' CGI animation, done by BAFTA-winning design company Jump. | ||
'''Music/Sounds:''' A remixed version of the synth tune from the previous logo, this time starting and ending with a seat-shaking bass note. | '''Music/Sounds:''' A remixed version of the synth tune from the previous logo, this time starting and ending with a seat-shaking bass note. | ||
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'''Editor's Note:''' None. | '''Editor's Note:''' None. | ||
===3rd Logo (2013-)=== | ===3rd Logo (January 2013-)=== | ||
{{YouTube|id=LhAce0Ye1kw|id2=tUKvZ32OfF8|id3=JGV-dblL6CI}} | |||
'''Nicknames:''' "Dynamic Advertising", "Welcome To Our World" | |||
'''Logo:''' Against a background of various changing scenes, the new DCM logo appears, which consists of three shapes designed to loosely resemble "DCM". After a while, the text "dcm" appears to the top right of said logo, while "Dynamic advertising" appears below it. | '''Logo:''' Against a background of various changing scenes, the new DCM logo appears, which consists of three shapes designed to loosely resemble "DCM". After a while, the text "dcm" appears to the top right of said logo, while "Dynamic advertising" appears below it. | ||
'''Later Variant:''' In 2014, a slightly different version replaced the logo above. It's essentially the same until the formation of the DCM logo. After that, the words "digital cinema media" fade in one-by-one under their respective letters, then slide to the center. The text shines and the background turns to black, with a smaller version of the DCM logo appearing in the centre of the screen. The scenes continue inside the logo as usual. | '''Later Variant:''' In 2014, a slightly different version replaced the logo above. It's essentially the same until the formation of the DCM logo. After that, the words "digital cinema media" fade in one-by-one under their respective letters, then slide to the center. The text shines and the background turns to black, with a smaller version of the DCM logo appearing in the centre of the screen and "WELCOME TO OUR WORLD" in a tall font appearing above it. The scenes continue inside the logo as usual. | ||
'''Variants:''' There are three variations of this ident, named "Amazement", "Laughter" and "Suspense". | '''Variants:''' There are three variations of this ident, named "Amazement", "Laughter" and "Suspense". | ||
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*'''Suspense:''' The scenes include a gun being fired, a fox growling, someone's pupil shrinking, a TV being smashed, a match being lit, and finally an overhead shot of a swimming pool. | *'''Suspense:''' The scenes include a gun being fired, a fox growling, someone's pupil shrinking, a TV being smashed, a match being lit, and finally an overhead shot of a swimming pool. | ||
'''FX/SFX:''' | '''FX/SFX:''' Live-action with superimposure, done by Fearlessly Frank and Daniel Eatock, with post-production handled by INTRO. | ||
'''Music/Sounds:''' Each variant has their own unique track. | '''Music/Sounds:''' Each variant has their own unique track, all created by Jungle. | ||
*'''Amazement:''' A piano solo | *'''Amazement:''' A piano solo with a "beep" (pre-2017); a harsh drum-and-bass tune with a dramatic choir, with the "beep" removed (post-2017). | ||
*'''Laughter:''' A whimsical tune with a few cartoony effects thrown in. | *'''Laughter:''' A whimsical tune with a few cartoony effects thrown in. | ||
*'''Suspense:''' Synths playing along with a ghastly scream, tyres screeching, and a propeller plane diving. | *'''Suspense:''' Synths playing along with a ghastly scream, tyres screeching, and a propeller plane diving. | ||