Digital Cinema Media: Difference between revisions

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'''Logo:'''
'''Logo:'''
* '''Opening:''' We see coal burning. An iron rod with a star-shaped brand on it plunges down onto the coal, and then we cut through numerous different shots of it. On the last one, the rod rises out of the coals, and we cut to a shot of it in the air, then it thrusts into the screen (surrounded by fire) after which the words "[[Carlton Television|CARLTON]] Screen Advertising" fade in. The word "CARLTON" is the logo used from 1993-2004. The scene then fades/cuts out.
* '''Opening:''' In a dark setting, there is a pile of coal on the ground, which rests in front of a fire. An iron rod with a star-shaped brand on it plunges onto the coal. Then, several different shots of the fire and rod are shown; on the last one, the rod rises into the air. It thrusts into the screen, causing a multitude of sparks to emit from it as the Carlton logo appears in the center of it. "Screen Advertising" (in Gill Sans Bold) is shown below. The rod cools down before we cut to black.  
* '''Closing:''' There were two closing versions. The first version fades in to the end result, having the rod cool down. The second version cuts in, then the rod and background fade out, leaving the logo on a black background.
* '''Closing:''' There were two closing versions. The first version fades into the end result, having the rod cool down. The second version cuts in, then the rod and background fade out, leaving the logo on a black background.
'''Variant:''' An early version exists that has the shot of the rod in the air removed.
'''Variant:''' An early version exists that has the shot of the rod in the air removed.


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'''Variants:''' There are three variations of this ident, named "Amazement", "Laughter" and "Suspense".
'''Variants:''' There are three variations of this ident, named "Amazement", "Laughter" and "Suspense".
* '''Amazement:''' The scenes include shots of a cornfield, the moon, the Milky Way galaxy, the inside of a space shuttle, shots of jellyfish, an exploding bomb and the Aurora Borealis.
* '''Amazement:''' The scenes include shots of a cornfield, the moon, the Milky Way galaxy, the inside of a space shuttle, shots of jellyfish, an exploding bomb and the Aurora Borealis.
* '''Laughter:''' The scenes include a guy with a rabbit head getting up from a bench, a baby elephant running, a spaceman playing golf on the moon, a disco ball, someone "grabbing" the sun in their hands, and a puzzled dog, then an apple exploding, a baseball flying in, and finally and bunch of balloons hurling across a sky.
* '''Laughter:''' The scenes include a guy with an animal's head (likely a rabbit) getting up from a bench, a baby elephant running, a spaceman playing golf on the moon, brownish yellow water which moves around, a disco ball, someone "grabbing" the sun in their hands, reversed footage of fireworks, a puzzled dog, an apple exploding, a drop of fizzy water, a baseball zooming towards the screen, and many balloons floating in the sky. A pair of chattering teeth, a rabbit, and the ocean are also shown in the logo before the light appears.
* '''Suspense:''' The scenes include a gun being fired, a fox growling, someone's pupil shrinking, a TV being smashed, a match being lit, and finally an overhead shot of a swimming pool.
* '''Suspense:''' The scenes include a gun being fired, a fox growling, someone's pupil shrinking, a TV being smashed, a match being lit, and finally an overhead shot of a swimming pool.


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'''Music/Sounds:''' Each variant has their own unique track, all created by Jungle.
'''Music/Sounds:''' Each variant has their own unique track, all created by Jungle.
* '''Amazement:''' A piano solo with a "beep" (pre-2017); a harsh drum-and-bass tune with a dramatic choir, with the "beep" removed (post-2017).
* '''Amazement:''' A piano solo with a "beep" (pre-2017); a harsh drum-and-bass tune with a dramatic choir, with the "beep" removed (post-2017).
* '''Laughter:''' A whimsical tune with a few cartoony effects thrown in.
* '''Laughter:''' A whimsical tune. Sound effects are also heard, which correspond to the things shown on-screen.
* '''Suspense:''' Synths playing along with a ghastly scream, tyres screeching, and a propeller plane diving.  
* '''Suspense:''' Synths playing along with a ghastly scream, tyres screeching, and a propeller plane diving.  


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