Digital Cinema Media: Difference between revisions

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[[File:Rank Screen Advertising Presents.jpg|center|350px]]
[[File:Rank Screen Advertising Presents.jpg|center|350px]]
{{YouTube|id=MSrWtCoWD5A}}
{{YouTube|id=MSrWtCoWD5A}}
'''Nickname:''' "The Cube/Pyramid in the Abyss"


'''Logo:'''
'''Logo:'''
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'''Availability:''' Extinct.
'''Availability:''' Extinct.


===2nd Logo (1973-1977)===
===2nd Logo (1973-1977)===
{{YouTube|id=gsF7TRwkAUw}}
{{YouTube|id=gsF7TRwkAUw}}
'''Nicknames:''' "70's Space", "Countdown In Space"


'''Logo:'''
'''Logo:'''
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'''Availability:''' Extinct.
'''Availability:''' Extinct.
'''Legacy:''' This logo is a favorite of many British cinema fans.


===3rd Logo (1977-1988)===
===3rd Logo (1977-1988)===
{{YouTube|id=aR2CCwi14x8|id2=_1uXHiNaG38}}
{{YouTube|id=aR2CCwi14x8|id2=_1uXHiNaG38}}
'''Nickname:''' "70's Space II"


'''Logo:'''
'''Logo:'''
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'''Availability:''' Extinct.
'''Availability:''' Extinct.


===4th Logo (1988-Fall 1992)===
===4th Logo (1988-Fall 1992)===
{{YouTube|id=t4-CRxQ68J8}}
{{YouTube|id=t4-CRxQ68J8}}
'''Nickname:''' "Projector Parts"


'''Logo:'''
'''Logo:'''
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'''Availability:''' Extinct.
'''Availability:''' Extinct.
'''Legacy:''' The sudden cuts between the scenes make this logo quite jarring. Nonetheless, it's a favourite of many cinema fans.


==RSA Advertising==
==RSA Advertising==
===(Fall 1992-September 1995)===
===(Fall 1992-September 1995)===
{{YouTube|id=wWMRuemiqRo|id2=XpQStiQYUS0}}
{{YouTube|id=wWMRuemiqRo|id2=XpQStiQYUS0}}
'''Nicknames:''' "RSA", "Rank Screen Advertising Advertising", "Redundant Name"


'''Logo:'''
'''Logo:'''
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'''Availability:''' Extinct.
'''Availability:''' Extinct.


'''Legacy:''' The abbreviation "RSA" already contains "Advertising", which makes the use of that word under the logo redundant, hence the nicknames.
'''Legacy:''' The abbreviation "RSA" already contains "Advertising", which makes the use of that word under the logo redundant.


==Cinema Media==
==Cinema Media==
===(September 1995-March 1997)===
===(September 1995-March 1997)===
{{YouTube|id=MrzHl6TFVGQ}}
{{YouTube|id=MrzHl6TFVGQ}}
'''Nickname:''' "The Filmreels"


'''Logo:'''
'''Logo:'''
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'''Availability:''' Extinct.
'''Availability:''' Extinct.


==Carlton Screen Advertising==
==Carlton Screen Advertising==
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[[File:CSAClosing1996.jpg|alt=|center|frameless|300x300px]]
[[File:CSAClosing1996.jpg|alt=|center|frameless|300x300px]]
{{YouTube|id=HjEchu4Qnxk|id2=VKxxwHv2jAY}}
{{YouTube|id=HjEchu4Qnxk|id2=VKxxwHv2jAY}}
'''Nicknames:''' "Flaming Rod", "Flaming Carlton Star"


'''Logo:'''
'''Logo:'''
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'''Availability:''' Extinct. Only seen in UK cinemas until 2008 and in Irish cinemas until 2014. Also seen on foyer tapes from the early/mid 2000s. This was the last Carlton-branded logo, used even 10 years after the brand was discontinued in general.
'''Availability:''' Extinct. Only seen in UK cinemas until 2008 and in Irish cinemas until 2014. Also seen on foyer tapes from the early/mid 2000s. This was the last Carlton-branded logo, used even 10 years after the brand was discontinued in general.
'''Legacy:''' This logo is infamous for its fiery atmosphere, which scared some moviegoers, especially since it was on the big screen. However, it is a finely executed logo for its time. Although it has not aged well, this logo was quite a long lasting one, only being phased out in the digital era.


==Digital Cinema Media==
==Digital Cinema Media==
===1st Logo (December 2008-April 2011)===
===1st Logo (December 2008-April 2011)===
{{YouTube|id=uw7EGrJZVr4|id2=CV-HtNrhn7c|id3=GAIsqFgi8vs}}
{{YouTube|id=uw7EGrJZVr4|id2=CV-HtNrhn7c|id3=GAIsqFgi8vs}}
'''Nicknames:''' "The Power of Cinema Advertising", "Cinema Slideshow"


'''Logo:''' On a black background, at the top left of the screen, some text says "DISCOVER THE POWER OF CINEMA ADVERTISING". Then two rectangles, one {{Color|blue}} and one {{Color|yellow}}, appear and get increasingly bigger. When they are done, all sorts of pictures/clips of different movies and things start appearing, like clips such as ''Ice Age: Dawn of the Dinosaurs'' (the teaser trailer), ''Pirates of the Caribbean: At World's End'', ''Fantastic Four: Rise of the Silver Surfer'', and the picture of a guy sitting in a theater eating popcorn, for example. When they are done, a string of light appears and forms the DCM logo with the text "DIGITAL CINEMA MEDIA" underneath it, while at the top left of the screen, the text says "DISCOVER THE POWER OF CINEMA ADVERTISING" and "TO ADVERTISE VISIT DCM.CO.UK". The logo fades out afterwards.
'''Logo:''' On a black background, at the top left of the screen, some text says "DISCOVER THE POWER OF CINEMA ADVERTISING". Then two rectangles, one {{Color|blue}} and one {{Color|yellow}}, appear and get increasingly bigger. When they are done, all sorts of pictures/clips of different movies and things start appearing, like clips such as ''Ice Age: Dawn of the Dinosaurs'' (the teaser trailer), ''Pirates of the Caribbean: At World's End'', ''Fantastic Four: Rise of the Silver Surfer'', and the picture of a guy sitting in a theater eating popcorn, for example. When they are done, a string of light appears and forms the DCM logo with the text "DIGITAL CINEMA MEDIA" underneath it, while at the top left of the screen, the text says "DISCOVER THE POWER OF CINEMA ADVERTISING" and "TO ADVERTISE VISIT DCM.CO.UK". The logo fades out afterwards.
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'''Availability:''' No longer in use.
'''Availability:''' No longer in use.


===2nd Logo (April 2011-January 2013)===
===2nd Logo (April 2011-January 2013)===
{{YouTube|id=EHHANiCWMLA|id2=Ux4bMygYsCc|id3=AoeEpkQ2_bY|id4=6ePqf9DPJ3E}}
{{YouTube|id=EHHANiCWMLA|id2=Ux4bMygYsCc|id3=AoeEpkQ2_bY|id4=6ePqf9DPJ3E}}
'''Nicknames:''' "The Power of Cinema Advertising II", "Lanterns"


'''Logo:''' On a black background, we see a bunch of {{Color|red}}-colored lanterns suddenly lighting up. These lanterns are then shown in various formations and colours in several different shots. Eventually, these lanterns reveal the words "DIGITAL CINEMA MEDIA" one-by-one, and at the end they come together to form the DCM logo from the previous logo. Below the logo, the captions "DISCOVER THE POWER OF CINEMA ADVERTISING" and "VISIT DCM.CO.UK" appear.
'''Logo:''' On a black background, we see a bunch of {{Color|red}}-colored lanterns suddenly lighting up. These lanterns are then shown in various formations and colours in several different shots. Eventually, these lanterns reveal the words "DIGITAL CINEMA MEDIA" one-by-one, and at the end they come together to form the DCM logo from the previous logo. Below the logo, the captions "DISCOVER THE POWER OF CINEMA ADVERTISING" and "VISIT DCM.CO.UK" appear.
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'''Availability:''' No longer in use.
'''Availability:''' No longer in use.


===3rd Logo (January 2013-)===
===3rd Logo (January 2013-)===
{{YouTube|id=LhAce0Ye1kw|id2=tUKvZ32OfF8|id3=JGV-dblL6CI}}
{{YouTube|id=LhAce0Ye1kw|id2=tUKvZ32OfF8|id3=JGV-dblL6CI}}
'''Nicknames:''' "Dynamic Advertising", "Welcome To Our World"


'''Logo:''' Against a background of various changing scenes, the new DCM logo appears, which consists of three shapes designed to loosely resemble "DCM". After a while, the text "dcm" appears to the top right of said logo, while "Dynamic advertising" appears below it.
'''Logo:''' Against a background of various changing scenes, the new DCM logo appears, which consists of three shapes designed to loosely resemble "DCM". After a while, the text "dcm" appears to the top right of said logo, while "Dynamic advertising" appears below it.
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* "Laughter" is generally seen before comedy and animation films, although most of them use "Amazement" since 2014. It was spotted before showings of ''Identity Thief'', the 3D re-release of ''Finding Nemo'', ''Lion'', ''Hidden Figures'', the 2017 re-release of ''Trainspotting'' and ''Top Gun: Maverick''.
* "Laughter" is generally seen before comedy and animation films, although most of them use "Amazement" since 2014. It was spotted before showings of ''Identity Thief'', the 3D re-release of ''Finding Nemo'', ''Lion'', ''Hidden Figures'', the 2017 re-release of ''Trainspotting'' and ''Top Gun: Maverick''.
* "Suspense" is rare, and had been seen before showings of ''Trance'', ''The Place Beyond The Pines'', ''The Conjuring'', ''World War Z'', ''Side Effects'', and ''Django Unchained''. Although a version with the new logo sequence was made, it went unused and this variant was discontinued in 2014; showings of films that might use "Suspense" now use "Amazement" instead.
* "Suspense" is rare, and had been seen before showings of ''Trance'', ''The Place Beyond The Pines'', ''The Conjuring'', ''World War Z'', ''Side Effects'', and ''Django Unchained''. Although a version with the new logo sequence was made, it went unused and this variant was discontinued in 2014; showings of films that might use "Suspense" now use "Amazement" instead.
'''Legacy:''' This logo has a really creative concept. The featured scenes capture the overall feeling of the film it is shown before almost perfectly.


[[Category:British cinema logos]]
[[Category:British cinema logos]]
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