Digital Cinema Media: Difference between revisions
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Text replacement - "FX/SFX:" to "Technique:"
imported>Shakla (rmv nicknames) |
imported>SuperMax124 m (Text replacement - "FX/SFX:" to "Technique:") |
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* '''Closing:''' On the same background, a pyramid with a spiral pattern on it rolls until it shows the address off-center. | * '''Closing:''' On the same background, a pyramid with a spiral pattern on it rolls until it shows the address off-center. | ||
''' | '''Technique:''' Stop-motion animation. | ||
'''Music/Sounds:''' A dark piano and cello tune that plays in sync with the animation. | '''Music/Sounds:''' A dark piano and cello tune that plays in sync with the animation. | ||
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'''Trivia:''' The footage of space used in this logo (as well as the next) was actually taken from the 1946 film, ''A Matter of Life and Death''. A film in which J. Arthur Rank's Eagle-Lion Films actually worked on. | '''Trivia:''' The footage of space used in this logo (as well as the next) was actually taken from the 1946 film, ''A Matter of Life and Death''. A film in which J. Arthur Rank's Eagle-Lion Films actually worked on. | ||
''' | '''Technique:''' The countdown and background. | ||
'''Music/Sounds:''' A funky disco tune with "space"-like effects. | '''Music/Sounds:''' A funky disco tune with "space"-like effects. | ||
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* '''Closing:''' The text is already formed and the address trails up under it. | * '''Closing:''' The text is already formed and the address trails up under it. | ||
''' | '''Technique:''' The "ghosting" of the words/letters. | ||
'''Music/Sounds:''' A rather stereotypical "space" synth tune. | '''Music/Sounds:''' A rather stereotypical "space" synth tune. | ||
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* '''Closing:''' The projector lens is already revealed and the light wipes the name and the address in. | * '''Closing:''' The projector lens is already revealed and the light wipes the name and the address in. | ||
''' | '''Technique:''' All CGI effects. | ||
'''Music/Sounds:''' A rather generic tune, with a kind of "whoosh" sound whenever light shines. | '''Music/Sounds:''' A rather generic tune, with a kind of "whoosh" sound whenever light shines. | ||
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'''Trivia:''' It is most likely that the footage of the city used in this logo is filmed near the RSA headquarters in London. | '''Trivia:''' It is most likely that the footage of the city used in this logo is filmed near the RSA headquarters in London. | ||
''' | '''Technique:''' The film/star flying around and shining, the letters coming in and "ADVERTISING" fading in. | ||
'''Music/Sounds:''' An eight-note synthesized fanfare. | '''Music/Sounds:''' An eight-note synthesized fanfare. | ||
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* '''Closing:''' The opening fades in, then after a few seconds, cuts to the end result. The company's address (127 Wardour Street, London W1V 4NL) appears below the logo. | * '''Closing:''' The opening fades in, then after a few seconds, cuts to the end result. The company's address (127 Wardour Street, London W1V 4NL) appears below the logo. | ||
''' | '''Technique:''' CGI animation. | ||
'''Music/Sounds:''' A re-orchestrated version of the RSA Advertising logo's music. | '''Music/Sounds:''' A re-orchestrated version of the RSA Advertising logo's music. | ||
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'''Variant:''' An early version exists that has the shot of the rod in the air removed. | '''Variant:''' An early version exists that has the shot of the rod in the air removed. | ||
''' | '''Technique:''' Live-action; designed and filmed by Lambie-Nairn, known for creating many other British idents. | ||
'''Music/Sounds:''' A bunch of sound effects of the iron. Amidst that, a short horn sounder is played, followed by a "big bang" and heated fizzing when the star rod hits into the screen. | '''Music/Sounds:''' A bunch of sound effects of the iron. Amidst that, a short horn sounder is played, followed by a "big bang" and heated fizzing when the star rod hits into the screen. | ||
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* A custom made closing variant exists for 3D films. It starts off in a starry background with many colorful silhouettes of plants and a red butterfly as it looks at one of the branches, then it flies towards the camera as it turns into a string of light and forms the DCM logo along with sparkling lights in front of it. The text would also display at the top left of the screen, "DISCOVER THE POWER OF CINEMA ADVERTISING '''IN 3D'''". | * A custom made closing variant exists for 3D films. It starts off in a starry background with many colorful silhouettes of plants and a red butterfly as it looks at one of the branches, then it flies towards the camera as it turns into a string of light and forms the DCM logo along with sparkling lights in front of it. The text would also display at the top left of the screen, "DISCOVER THE POWER OF CINEMA ADVERTISING '''IN 3D'''". | ||
''' | '''Technique:''' 2D animation. | ||
'''Music/Sounds:''' A short synth tune, which ends with a loud bass note and a crash, followed by 3 more synth notes. | '''Music/Sounds:''' A short synth tune, which ends with a loud bass note and a crash, followed by 3 more synth notes. | ||
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* Another closing variant exists as part of a promotion with the Sour Patch Kids candy. It starts off with the normal closing variant, until a few seconds later, the logo is revealed to be from a film reel as a part of it was taken by a green sour patch kid as he looks at it and then faces the camera. It then cuts to the final shot of the logo as the same sour patch kid looks at the logo and then proceeds to touch it while looking at the camera as the logo for the candy appears on the right, along with links to its UK Facebook and Twitter accounts. | * Another closing variant exists as part of a promotion with the Sour Patch Kids candy. It starts off with the normal closing variant, until a few seconds later, the logo is revealed to be from a film reel as a part of it was taken by a green sour patch kid as he looks at it and then faces the camera. It then cuts to the final shot of the logo as the same sour patch kid looks at the logo and then proceeds to touch it while looking at the camera as the logo for the candy appears on the right, along with links to its UK Facebook and Twitter accounts. | ||
''' | '''Technique:''' Although you may think that this is CGI animation, it was actually live action, done by BAFTA-winning design company Jump (notable for branding work on ''The X Factor'' and ''Who Wants to Be a Millionaire?''.) It can be noticeable judging from a bit of camera shaking when "DIGITAL" appears. | ||
'''Music/Sounds:''' A remixed version of the synth tune from the previous logo, this time starting and ending with a seat-shaking bass note. | '''Music/Sounds:''' A remixed version of the synth tune from the previous logo, this time starting and ending with a seat-shaking bass note. | ||
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* '''Suspense:''' The scenes include a gun being fired, a fox growling, someone's pupil shrinking, a TV being smashed, a match being lit, and finally an overhead shot of a swimming pool. | * '''Suspense:''' The scenes include a gun being fired, a fox growling, someone's pupil shrinking, a TV being smashed, a match being lit, and finally an overhead shot of a swimming pool. | ||
''' | '''Technique:''' Live-action with superimposure, done by Fearlessly Frank and Daniel Eatock, with post-production handled by INTRO. | ||
'''Music/Sounds:''' Each variant has their own unique track, all created by Jungle. | '''Music/Sounds:''' Each variant has their own unique track, all created by Jungle. | ||