Digital Cinema Media: Difference between revisions

'''Digital Cinema Media''' ('''DCM''') is Europe's most profitable cinema advertising company, formed by UK cinema chains [[Odeon Cinemas|Odeon]] and [[Cineworld Cinemas|Cineworld]]. It started off in the 60s/70s as '''Rank Screen Advertising''' ('''RSA'''), supplying adverts for Rank/Odeon cinemas (hence the name). They stayed like this until 1996, when they were bought by [[Carlton Television|Carlton Communications]] and were renamed '''Carlton Screen Advertising'''. The company's UK and Irish services were split after Odeon and Cineworld acquired the UK operations and renamed it to its current name; Carlton's operations in Ireland remained until March 2014, when it was rebranded as [[Wide Eye Media (Ireland)|Wide Eye Media]]. This was the last Carlton-owned company to use their name, long after their merger with [[Granada Television|Granada]] in 2004 to form [[ITV|ITV plc.]]