Digital Cinema Media: Difference between revisions

* '''Opening:''' On a black background, a bunch of {{color|green}} squares inside of each other are seen in the center of the screen. The squares then roll to the left, revealing it's a cube with that pattern on it. The cube then rolls more in sync with the music until it turns to reveal "{{color|gold|{{Font|Times New Roman|'''Rank Advertising Films presents'''}}}}" in an abstract font dead center of the screen.

'''Trivia:''' The footage of space used in this logo (as well as the next) was actually taken from the 1946 film, ''A Matter of Life and Death''. A film in which J. Arthur Rank's Eagle-Lion Films actually worked on.

* '''Opening:''' A filmreel with film coming out appears in a misty {{color|blue}} area, and another filmreel appears. The reels fly through the area as they enter an {{color|orange}} area and film comes out of the other reel. The two reels merge into one and enter a white flash, which fades to "{{color|orange|{{Font|Serif|'''Cinema <big>m</big>edia'''}}}}" with the byline "An RSA Advertising Company" below it on a black background. A white dot, from which seven lines materialize out, is above the text.

* '''Opening:''' In a dark setting, there is a pile of coal on the ground, which rests in front of a fire. An iron rod with a star-shaped brand on it plunges onto the coal. Then, several different shots of the fire and rod are shown; on the last one, the rod rises into the air. It thrusts into the screen, causing a multitude of sparks to emit from it as the Carlton logo appears in the center of it. "Screen Advertising" (in Gill Sans Bold) is shown below. The rod cools down before we cut to black.  

'''Logo:''' On a black background, at the top left of the screen, some text says "DISCOVER THE POWER OF CINEMA ADVERTISING". Then two rectangles, one {{color|blue}} and one {{color|gold|yellow}}, appear and get increasingly bigger. When they are done, all sorts of pictures/clips of different movies and things start appearing, like clips such as ''Ice Age: Dawn of the Dinosaurs'' (the teaser trailer), ''Pirates of the Caribbean: At World's End'', ''Fantastic Four: Rise of the Silver Surfer'', and the picture of a guy sitting in a theater eating popcorn, for example. When they are done, a string of light appears and forms the DCM logo with the text "DIGITAL CINEMA MEDIA" underneath it, while at the top left of the screen, the text says "DISCOVER THE POWER OF CINEMA ADVERTISING" and "TO ADVERTISE VISIT DCM.CO.UK". The logo fades out afterwards.

* A custom made closing variant exists for 3D films. It starts off in a starry background with many colorful silhouettes of plants and a red butterfly as it looks at one of the branches, then it flies towards the camera as it turns into a string of light and forms the DCM logo along with sparkling lights in front of it. The text would also display at the top left of the screen, "DISCOVER THE POWER OF CINEMA ADVERTISING '''IN 3D'''".

'''Logo:''' On a black background, we see a bunch of {{color|red}}-colored lanterns suddenly lighting up. These lanterns are then shown in various formations and colours in several different shots. Eventually, these lanterns reveal the words "DIGITAL CINEMA MEDIA" one-by-one, and at the end they come together to form the DCM logo from the previous logo. Below the logo, the captions "DISCOVER THE POWER OF CINEMA ADVERTISING" and "VISIT DCM.CO.UK" appear.

'''Later Variant:''' In 2014, a slightly different version replaced the logo above. It's essentially the same until the formation of the DCM logo. After that, the words "digital cinema media" fade in one-by-one under their respective letters, then slide to the center. The text shines and the background turns to black, with a smaller version of the DCM logo appearing in the centre of the screen and "WELCOME TO OUR WORLD" in a tall font appearing above it. The scenes continue inside the logo as usual.