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Noticed that there's actually three slightly different variants, tried to explain their differences to the best of my ability (also a minor rewrite)
imported>CrazySpruiker2001 No edit summary |
imported>LoganStuff (Noticed that there's actually three slightly different variants, tried to explain their differences to the best of my ability (also a minor rewrite)) |
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CSAClosing1996.jpg | CSAClosing1996.jpg | ||
</gallery> | </gallery> | ||
{{YouTube|id=HjEchu4Qnxk| | {{YouTube|id=VKxxwHv2jAY|description=Early variant|id2=HjEchu4Qnxk|description2=Regular variant|id3=_eamVeJhBjU|description3='Extended' variant}} | ||
'''Logo:''' | '''Logo:''' | ||
* '''Opening:''' In a dark setting, there is a pile of coal on the ground, which rests in front of a fire. An iron rod with a star-shaped brand on it plunges onto the coal. Then, several different shots of the fire and rod are shown | * '''Opening:''' In a dark setting, there is a pile of coal on the ground, which rests in front of a fire. An iron rod with a star-shaped brand on it plunges onto the coal. Then, several different shots of the fire and rod are shown. Suddenly, the rod thrusts into the screen, causing a multitude of sparks to emit from it as the Carlton logo appears in the centre of it. "Screen Advertising" (in Gill Sans Bold) is shown below. The rod cools down before we cut to black. | ||
* '''Closing:''' | * '''Closing:''' The finished result from the Opening version is seen, and as the rod begins to cool down the background fades to black, leaving the Carlton Screen Advertising logo. | ||
'''Variant:''' | |||
'''Variant:''' After a few years, slightly different edits were used for both the opening and the closing versions: | |||
* '''Opening:''' Same as above, except an extra shot of the rod from the side suspended in the air is shown before it thrusts into the screen. On some versions, there's an even longer pause on the extra shot before the rod hits the screen, which causes the buildup to stop early and echo slightly. | |||
* '''Closing:''' Same as above, except the logo fades in rather than abruptly appearing, and the background fading to black is removed, instead opting to fade out the whole logo. | |||
'''Technique:''' Live-action; designed and filmed by Lambie-Nairn, known for creating many other British idents. | '''Technique:''' Live-action; designed and filmed by Lambie-Nairn, known for creating many other British idents. | ||
'''Music/Sounds:''' A bunch of sound effects of the iron. Amidst that, a short horn sounder is played, followed by a "big bang" and heated fizzing when the star rod hits into the screen. | '''Music/Sounds:''' A bunch of sound effects of the iron. Amidst that, a short horn sounder is played, followed by an intense bass synth drone and a deep reversed piano building up in intensity, before a "big bang" and heated fizzing sound plays when the star rod hits into the screen. | ||
'''Music/Sounds Variant:''' In | '''Music/Sounds Variant:''' In the edited 'regular' variant, extra horns are added in the buildup to the rod hitting the screen. A different crash is heard when the rod hits the screen. | ||
'''Availability:''' Extinct. Only seen in UK cinemas until 2008 and in Irish cinemas until 2014. Also seen on foyer tapes from the early/mid 2000s. This was the last Carlton-branded logo, used even 10 years after the brand was discontinued in general. | '''Availability:''' Extinct. Only seen in UK cinemas until 2008 and in Irish cinemas until 2014. Also seen on foyer tapes from the early/mid 2000s. This was the last Carlton-branded logo, used even 10 years after the brand was discontinued in general. | ||