The Program Exchange: Difference between revisions

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{{YouTube|id=3MT3i5ipEcg|height=187|width=280}}
{{YouTube|id=3MT3i5ipEcg|height=187|width=280}}
{{guidance detail|reason=audio}}
{{guidance detail|reason=audio}}
'''Nicknames:''' "The Arrows", "Crossing Arrows", "The DFS Arrows"


'''Logo:''' Against a black background, a {{color|silver}} outline of the italic lowercase letters "{{color||silver|'''''dfs'''''}}" inside a box streaks out toward the top center of the screen, increasing in brightness and then receding. As the tail end of the streak recedes, a graphic of the letters in white inside a {{color||deepskyblue|light blue}} box with a black border fades in on a {{color||skyblue|light}}-to-{{color||darkblue|dark blue}} gradient background with a pattern of {{color||darkblue|dark}}-to-{{color||skyblue|light blue}} dots. Afterwards, two white arrows with black outlines and off-center tails come from opposite sides of the screen. The arrow coming from the right reads "PROGRAM", points left, and has a tail shifted up; the arrow coming from the left reads "EXCHANGE", points right, and has a tail shifted down. The two arrows cross over each other and lock into position, as the DFS symbol shines.
'''Logo:''' Against a black background, a {{color|silver}} outline of the italic lowercase letters "{{color||silver|'''''dfs'''''}}" inside a box streaks out toward the top center of the screen, increasing in brightness and then receding. As the tail end of the streak recedes, a graphic of the letters in white inside a {{color||deepskyblue|light blue}} box with a black border fades in on a {{color||skyblue|light}}-to-{{color||darkblue|dark blue}} gradient background with a pattern of {{color||darkblue|dark}}-to-{{color||skyblue|light blue}} dots. Afterwards, two white arrows with black outlines and off-center tails come from opposite sides of the screen. The arrow coming from the right reads "PROGRAM", points left, and has a tail shifted up; the arrow coming from the left reads "EXCHANGE", points right, and has a tail shifted down. The two arrows cross over each other and lock into position, as the DFS symbol shines.
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{{Gallery|align=center|mode=packed|height=250|width=|DFS Dorland Program Exchange 1986.jpg|}}
{{Gallery|align=center|mode=packed|height=250|width=|DFS Dorland Program Exchange 1986.jpg|}}
{{YouTube|id=GI4C23acUEQ|height=187|width=280}}
{{YouTube|id=GI4C23acUEQ|height=187|width=280}}
'''Nicknames:''' "The Arrows II", "Crossing Arrows II", "The Dorland Crossing Arrow Logo"


'''Logo:''' Against a {{color|blue}}/black gradient background, we see "{{color||silver|{{Font|Serif|DFS-DORLAND}}}}" in a font resembling Goudy Old Style and in {{color|silver}}, with the "{{color||silver|{{Font|Serif|D}}}}" linked to the "{{color||silver|{{Font|Serif|O}}}}" and the "{{color||silver|{{Font|Serif|L}}}}" linked to the "{{color||silver|{{Font|Serif|A}}}}", zoom in from the bottom of the screen and position itself above the center of the screen in a "light trail" effect. Immediately afterwards, the word "{{color||dodgerblue|''{{Font|Impact|PROGRAM}}''}}" with a {{color|gold|yellow}} arrow below it and the word "{{color||dodgerblue|''{{Font|Impact|EXCHANGE}}''}}" with a {{color|gold|yellow}} arrow above it cross from opposite sides at the screen's bottom. Both words are in a {{color||dodgerblue|light blue}} italicized Impact font. The two arrows join with a diagonal line that forms between the words, and the finished arrow flashes briefly. A horizontal line draws itself underneath "{{color||silver|{{Font|Serif|DFS-DORLAND}}}}" from left to right via a sparkle, and when it's finished, the words "{{color||silver|{{Font|Serif|DFS-DORLAND}}}}" shine.
'''Logo:''' Against a {{color|blue}}/black gradient background, we see "{{color||silver|{{Font|Serif|DFS-DORLAND}}}}" in a font resembling Goudy Old Style and in {{color|silver}}, with the "{{color||silver|{{Font|Serif|D}}}}" linked to the "{{color||silver|{{Font|Serif|O}}}}" and the "{{color||silver|{{Font|Serif|L}}}}" linked to the "{{color||silver|{{Font|Serif|A}}}}", zoom in from the bottom of the screen and position itself above the center of the screen in a "light trail" effect. Immediately afterwards, the word "{{color||dodgerblue|''{{Font|Impact|PROGRAM}}''}}" with a {{color|gold|yellow}} arrow below it and the word "{{color||dodgerblue|''{{Font|Impact|EXCHANGE}}''}}" with a {{color|gold|yellow}} arrow above it cross from opposite sides at the screen's bottom. Both words are in a {{color||dodgerblue|light blue}} italicized Impact font. The two arrows join with a diagonal line that forms between the words, and the finished arrow flashes briefly. A horizontal line draws itself underneath "{{color||silver|{{Font|Serif|DFS-DORLAND}}}}" from left to right via a sparkle, and when it's finished, the words "{{color||silver|{{Font|Serif|DFS-DORLAND}}}}" shine.
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{{YouTube|id=jxkwQNv1kXE|id2=SbM5U8vp8PI|height=187|width=280}}
{{YouTube|id=jxkwQNv1kXE|id2=SbM5U8vp8PI|height=187|width=280}}


'''Nicknames:''' "The Arrows III", "Crossing Arrows III", "Sliding Arrows", "Two Ways", "CGI Crossing Arrows"
'''Logo:''' Against a {{color|blue}}/black gradient background with little black scanlines, the word "{{Font color|dodgerblue|'''PROGRAM'''}}" comes in from the bottom right of the screen, "{{Font color|dodgerblue|'''EXCHANGE'''}}" comes in from the top left of the screen (both written in a {{Font color|dodgerblue|light blue}} segmented font), part of a {{color|silver}} left-facing arrow comes in from the top right of the screen, and part of a {{color|silver}} right-facing arrow comes in from the bottom left of the screen simultaneously. They all intersect until the {{color|silver}} arrows meet at the middle of the camera. The word "{{Font color|silver|THE}}" (in a smaller font, and situated on the side of the "{{Font color|dodgerblue|'''P'''}}" in "{{Font color|dodgerblue|'''PROGRAM'''}}") fades in along with the Saatchi & Saatchi byline underneath the lower arrow. Then, the logo shines.
 
'''Logo:''' Against a {{color|blue}}/black gradient background with little black scanlines, the word "{{color||dodgerblue|'''PROGRAM'''}}" comes in from the bottom right of the screen, "{{color||dodgerblue|'''EXCHANGE'''}}" comes in from the top left of the screen (both written in a {{color||dodgerblue|light blue}} segmented font}}, part of a {{color|silver}} left-facing arrow comes in from the top right of the screen, and part of a {{color|silver}} right-facing arrow comes in from the bottom left of the screen simultaneously. They all intersect until the {{color|silver}} arrows meet at the middle of the camera. The word "{{color||silver|THE}}" (in a smaller font, and situated on the side of the "{{color||dodgerblue|'''P'''}}" in "{{color||dodgerblue|'''PROGRAM'''}}") fades-in, along with the Saatchi & Saatchi byline underneath the lower arrow. Then, the logo shines.


'''Bylines:'''
'''Bylines:'''
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{{YouTube|id=lnRouFkEyAg|height=187|width=280}}
{{YouTube|id=lnRouFkEyAg|height=187|width=280}}


'''Nicknames:''' "The Arrows IV", "Swoosh Arrow", "The Nike Exchange", "Boomerang", "Bouncing CGI Balls", "The Balls of Annoyance", "Balls of Boredom", "The Nike Logo Exchange", "Just Don't Do It"
'''Logo:''' On a white background, a {{Font color|deepskyblue|blue}} ball with a white swoosh arrow (a la Nike) bounces on screen, then "{{Font color|deepskyblue|''The Program Exchange''}}" in a {{Font color|deepskyblue|light blue}} italic Myriad font zooms out into the center, along with a larger {{color||deepskyblue|blue}} swoosh arrow. As the ball bounces off, another white-swooshed {{color||deepskyblue|blue}} ball rolls in and jumps on the swoosh, and it spins to place itself next to "{{Font color|deepskyblue|''Exchange''}}", pointing to the top left of the screen. The italicized {{Font color|deepskyblue|light blue}} text "{{Font color|deepskyblue|ZenithOptimedia}}" fades in, and the ball rolls off the screen to the left.
 
'''Logo:''' On a white background, a {{color||deepskyblue|blue}} ball with a white swoosh arrow (a la Nike) bounces on screen, then "{{color||deepskyblue|''The Program Exchange''}}" in a {{color||deepskyblue|light blue}} italic Myriad font zooms out into the center, along with a larger {{color||deepskyblue|blue}} swoosh arrow. As the ball bounces off, another white-swooshed {{color||deepskyblue|blue}} ball rolls in and jumps on the swoosh, and it spins to place itself next to "{{color||deepskyblue|''Exchange''}}", pointing to the top left of the screen. The italicized {{color||deepskyblue|light blue}} text "{{color||deepskyblue|ZenithOptimedia}}" fades in, and the ball rolls off the screen to the left.


'''Trivia:''' The swoosh arrow happens to be the logo for ZenithOptimedia.
'''Trivia:''' The swoosh arrow happens to be the logo for ZenithOptimedia.
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{{TV-Navbox}}
{{TV-Navbox}}
[[Category:United States]]
[[Category:Television logos]]
[[Category:Television logos]]
[[Category:American television logos]]
[[Category:American television logos]]
[[Category:United States]]

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