The Program Exchange: Difference between revisions

'''Logo:''' Against a {{color|blue}}/black gradient background with little black scanlines, the word "{{Font color|dodgerblue|'''PROGRAM'''}}" comes in from the bottom right of the screen, "{{Font color|dodgerblue|'''EXCHANGE'''}}" comes in from the top left of the screen (both written in a {{Font color|dodgerblue|light blue}} segmented font), part of a {{color|silver}} left-facing arrow comes in from the top right of the screen, and part of a {{color|silver}} right-facing arrow comes in from the bottom left of the screen simultaneously. They all intersect until the {{color|silver}} arrows meet at the middle of the camera. The word "{{Font color|silver|THE}}" (in a smaller font, and situated on the side of the "{{Font color|dodgerblue|'''P'''}}" in "{{Font color|dodgerblue|'''PROGRAM'''}}") fades in along with the Saatchi & Saatchi byline underneath the lower arrow. Then, the logo shines.

'''Logo:''' On a white background, a {{Font color|deepskyblue|blue}} ball with a white swoosh arrow (a la Nike) bounces on screen, then "{{Font color|deepskyblue|''The Program Exchange''}}" in a {{Font color|deepskyblue|light blue}} italic Myriad font zooms out into the center, along with a larger {{color||deepskyblue|blue}} swoosh arrow. As the ball bounces off, another white-swooshed {{color||deepskyblue|blue}} ball rolls in and jumps on the swoosh, and it spins to place itself next to "{{Font color|deepskyblue|''Exchange''}}", pointing to the top left of the screen. The italicized {{Font color|deepskyblue|light blue}} text "{{Font color|deepskyblue|ZenithOptimedia}}" fades in, and the ball rolls off the screen to the left.