JOAX-DTV (Nippon Television): Difference between revisions
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'''Visuals:''' | '''Visuals:''' | ||
* August 28, 1953-June 30, 1972: On a black background, there is a large, transparent-looking N, with the letters T and V spaced out in the sides of the letter. The words "JOAX-TV" are seen on the bottom of the logo. After a few seconds, the screen fades in to three doves standing on a birdcage, spreading their wings to the rhythm of the music. The birdcage fades out and the doves begin to fly off one by one, with one dove remaining; this dove flaps its wings and zooms towards the camera. This fades into the word "NTV" (in a black blocky font) zooming in over a white background. The background becomes black, and "NTV" becomes white. The text "日本テレビ放送" (which stands for "Nippon Television Broadcasting"), in a dot-matrix/LED display-like font, scrolls to the left. There is the TV station's info (including the channel number and the broadcasting frequencies) on a sign made up of arrows. Finally, the screen cuts to the end card, as explained below in the Trivia section. | * August 28, 1953-June 30, 1972: On a black background, there is a large, transparent-looking N, with the letters T and V spaced out in the sides of the letter. The words "JOAX-TV" are seen on the bottom of the logo. After a few seconds, the screen fades in to three doves standing on a birdcage, spreading their wings to the rhythm of the music. The birdcage fades out and the doves begin to fly off one by one, with one dove remaining; this dove flaps its wings and zooms towards the camera. This fades into the word "NTV" (in a black blocky font) zooming in over a white background. The background becomes black, and "NTV" becomes white. The text "日本テレビ放送" (which stands for "Nippon Television Broadcasting"), in a dot-matrix/LED display-like font, scrolls to the left. There is the TV station's info (including the channel number and the broadcasting frequencies) on a sign made up of arrows. Finally, the screen cuts to the end card, as explained below in the Trivia section. | ||
* July 1, 1972-September 30, 2001: The first part of this ident is a colorized version of the original one, where the big N is | * July 1, 1972-September 30, 2001: The first part of this ident is a colorized version of the original one, where the big N is steel blue (with "TV" in light blue), the birdcage is brown, and the doves are blue. When the last dove zooms towards the camera, it morphs into glittering sparkles that form a wreath of confetti over a black background; the stars in that wreath quickly turn into doves, and a star shines in the center of that wreath. The corporate wordmark "NTV", in white, shines and zooms in (without changing its color this time). The background becomes a very dark blue color. The text "日本テレビ" ("Nippon Television") scrolls left, in the same dot-matrix/LED display-like font as before, but colored orange. The screen cuts to a new channel info screen set on a white background; there is a tile-like animation done three times, revealing different white text (the first screen shows "JOAX-TV" over a series of orange tiles, the second shows "4チャンネル" ("Channel 4") over a series of blue tiles, with the "4" bigger than the rest, and the third shows "日本テレビ" over a series of combined blue and orange tiles). Afterwards, the end card is shown. | ||
'''Trivia:''' | '''Trivia:''' | ||
* The doves represent NHK's television arm, Nippon Television and KRT (Radio Tokyo, now TBS Television, which had applied for a construction permit by that time NTV launched, but | * The doves represent NHK's television arm, Nippon Television and KRT (Radio Tokyo, now TBS Television, which had applied for a construction permit by that time NTV launched, but hadn't signed on by that time) and eventually, only one dove remains: the one representing NTV. As more television stations were established over the decades, no new doves were added to this ident and the amount of doves always remained three. | ||
* Here are the end cards used by this ident: | * Here are the end cards used by this ident: | ||
** August 28, 1953-August 27, 1958: The NTV wordmark is placed inside an outlined circle. Directly above the circle is "JOAX-TV", and directly below that circle is "東京" ("Tokyo"). The circle outline and text are colored white and the background color is black. | ** August 28, 1953-August 27, 1958: The NTV wordmark is placed inside an outlined circle. Directly above the circle is "JOAX-TV", and directly below that circle is "東京" ("Tokyo"). The circle outline and text are colored white and the background color is black. | ||
*** The reason why the bottom text is displayed as "Tokyo" because NTV at that time planned to expand their broadcasting operations to the entire country (with each city that would have its own NTV-affiliated TV station display its name as the bottom text of a local version of this end card), but the then-current broadcast license issued to them was limited to the Kantō region only. However, NTV would start the Nippon News Network in 1966, expanding its national reach via affiliates. This was followed by the start of the Nippon Television Network System in 1972. | *** The reason why the bottom text is displayed as "Tokyo" because NTV at that time planned to expand their broadcasting operations to the entire country (with each city that would have its own NTV-affiliated TV station display its name as the bottom text of a local version of this end card), but the then-current broadcast license issued to them was limited to the Kantō region only. However, NTV would start the Nippon News Network in 1966, expanding its national reach via affiliates. This was followed by the start of the Nippon Television Network System in 1972. | ||
** August 28, 1958-June 30, 1972: Same as the 1953 end card, but "JOAX-TV" is now displayed at the upper left, and "日本テレビ" is displayed at the lower right. | ** August 28, 1958-June 30, 1972: Same as the 1953 end card, but "JOAX-TV" is now displayed at the upper left, and "日本テレビ" is displayed at the lower right. | ||
** July 1, 1972-December 31, 1977, July 24, 2011: The background is now blue, with the NTV wordmark now in color ("N" is | ** July 1, 1972-December 31, 1977, July 24, 2011: The background is now blue, with the NTV wordmark now in color ("N" is light blue, "T" is red, and "V" is green) and placed inside a white outlined rounded rectangle. "JOAX-TV" and "日本テレビ" are displayed in the same positions as before. | ||
** January 1, 1978-September 30, 2001: On a white background, the newly-introduced corporate emblem | ** January 1, 1978-September 30, 2001: On a white background, the then-newly-introduced NTV corporate emblem (which is a stylized "日" over a grid-like pattern) is displayed in an indigo color. "JOAX-TV" is displayed at the upper-left of the screen in red and "日本テレビ" is displayed at the lower-right of the screen in gray. | ||
'''Variant:''' On July 24, 2011 (the date when Japanese analog television switched off in most regions, including the Kantō region, where NTV is situated), at 11:58 PM local time, the 1972-1977 version of this ident was broadcast on NTV's analog signal in Tokyo, with the addition of the text "58年間 ありがとうございました" ("Thank you for 58 years"), superimposed on the lower-left corner of the end card, in white. Both lower text elements form this message: "Thank you for 58 years [of analog television broadcasts], Nippon Television." | '''Variant:''' On July 24, 2011 (the date when Japanese analog television switched off in most regions, including the Kantō region, where NTV is situated), at 11:58 PM local time, the 1972-1977 version of this ident was broadcast on NTV's analog signal in Tokyo, with the addition of the text "58年間 ありがとうございました" ("Thank you for 58 years"), superimposed on the lower-left corner of the end card, in white. Both lower text elements form this message: "Thank you for 58 years [of analog television broadcasts], Nippon Television." | ||