JOAX-DTV (Nippon Television): Difference between revisions

===Background===

The '''Nippon Television Network Corporation''' (callsign '''JOAX-DTV'''), also known as '''Nippon Television''' (NTV) and colloquially known as AX, is a Japanese television station based in Tokyo serving as the flagship station of the dual Nippon News Network (NNN) and the Nippon Television Network System (NNS) respectively. Owned by Nippon Television Holdings, the station first signed on August 28, 1953 by a number of investors, including the Yomiuri Shimbun and is one of the oldest (and the first) commercial broadcasters in Asia.

===1st ID (Hato no kyūjitsu/Dove's Day Off) (August 28, 1953-September 30, 2001, July 24, 2011)===

<center>'''Logo Sequence'''</center>

<center>Black and white (1953-1972)</center>

<center>Color (1972-2001)</center>

<center>'''End Cards'''</center>

{{YouTube|id=3sKyiJOPmg0|id2=lJ5IxB6Hg90|id3=3ZX95pp3EWw}}

'''Visuals:'''

* July 1, 1972-September 30, 2001: The first part of this ident is a colorized version of the original one, where the big N is steel blue (with "TV" in light blue), the birdcage is brown, and the doves are blue. When the last dove zooms towards the camera, it morphs into glittering sparkles that form a wreath of confetti over a black background; the stars in that wreath quickly turn into doves, and a star shines in the center of that wreath. The corporate wordmark "NTV", in white, shines and zooms in (without changing its color this time). The background becomes a very dark blue color. The text "日本テレビ" ("Nippon Television") scrolls left, in the same dot-matrix/LED display-like font as before, but colored orange. The screen cuts to a new channel info screen set on a white background; there is a tile-like animation done three times, revealing different white text (the first screen shows "JOAX-TV" over a series of orange tiles, the second shows "4チャンネル" ("Channel 4") over a series of blue tiles, with the "4" bigger than the rest, and the third shows "日本テレビ" over a series of combined blue and orange tiles). Afterwards, the end card is shown.

'''Variant:''' On July 24, 2011 (the date when Japanese analog television switched off in most regions, including the Kantō region, where NTV is situated), at 11:58 PM local time, the 1972-1977 version of this ident was broadcast on NTV's analog signal in Tokyo, with the addition of the text "58年間 ありがとうございました" ("Thank you for 58 years"), superimposed on the lower-left corner of the end card, in white. Both lower text elements form this message: "Thank you for 58 years [of analog television broadcasts], Nippon Television."

===2nd ID (October 1, 2001-June 30, 2003)===

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{{YouTube|id=9K9ez-r0CbM}}

===4th ID (April 1, 2008-December 26, 2013)===

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{{YouTube|id=oM3MNfKdatI|id2=rDfL6Ll0298|id3=Z-bzkd9LxpY}}

===5th ID (December 27, 2013-)===

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{{YouTube|id=BOdzhHJ6bws}}

'''Visuals:''' On a white background, there is the number 4 as it forms first as a single number then into multiple copies of it with the words "ch" coming after it. Then, the numbers disappear while the callsign "JOAX-DTV" appears. The "O" zooms to another "O" with that number now forming the NTV symbol alongside a tagline accompanying it.

'''Technique:''' Digital traditional animation, accompanied with an announcer.